Agency

Linqia Unveils College-Focused Program For Scaling Social Media Campaigns

Linqia, an influencer marketing agency, has launched “Linqia Campus” in partnership with REACH and Home From...

Platform

TikTok’s Irish Arm Faces Potential 300-Employee Layoff

TikTok Technology Limited has notified the Irish government of possible workforce reduction at its Dublin headquarters,...

Brand

SanDisk Released Creator Line Of Storage Products For Photographers, Creatives

SanDisk recently introduced five new storage products targeting professional photographers and content creators, with offerings ranging...

Agency

Joybyte Secures Broader VeSync Mandate, To Spearhead Creator Partnership Strategy For Etekcity

Joybyte has secured VeSync’s nod to be the lead influencer marketing agency for its Etekcity brand,...

Technology

Portal A: Ushering In A Creative Renaissance In Digital Content

The high influx of brand dollars into the creator economy poses a simple yet fundamental question:...

Commentary

College Sports Sponsorships: Women Lead Brand Deal Volume While Men Command Higher Engagement

A new report from athlete marketing intelligence platform Out2Win shows striking shifts in the college basketball...

Influencer

Gianna Christine On Finding Success With High-Volume Content On Snapchat

While many creators focus on highly produced and polished content, Gianna Christine has built a following...

Agency

Lindsey Gamble On Creator Must-Have: A Business Mindset 

When TikTok disappeared for 12 hours during recent regulatory challenges, creators who had built empires on...

Brand

The Science Behind Virality: FlightStory’s Systematic Approach To Creator Success

With over 21 million followers and over one billion streams across platforms, “The Diary of a...

Brand

Brands Balancing Human Connection And AI As Technology Adoption Grows

AI adoption is accelerating across the creator economy, with 91% of brands now incorporating artificial intelligence...

Platform

Meta, TikTok, Snap Question Logic Behind YouTube’s Exemption From Australia’s Youth Safety Measures

Meta, TikTok, and Snapchat have launched a coordinated challenge against YouTube's exemption from Australia's upcoming social...

Commentary

Legal Experts To Address Legal Complexities In The Creator Economy

Four prominent intellectual property attorneys are set to share expertise on name, image, and likeness (NIL)...

Talent Collectives

Music Artist-Influencer Platform VoxFeed Opens Door To Potential Buyers

VoxFeed, a specialized influencer-marketing platform focused on music industry campaigns, is seeking acquisition as its lead...

Agency

Authenticity Over Algorithms: GRAE Entertainment’s Content Strategy

When a girl collecting yellow crayons of a specific shade garners millions of views on TikTok,...

Platform

Reddit Co-Founder Alexis Ohanian Signs On To ‘The People’s Bid’ For TikTok

Reddit co-founder Alexis Ohanian joins Frank McCourt's effort to acquire TikTok's U.S. operations, serving as a...

Agency

Creator Ads Platform Billo Expands UGC Footprint To The UK, Canada, Australia

Billo has extended its user-generated content (UGC) marketplace beyond the United States. The platform, which connects...

Strategy

The Art Of Gaming Integration: How Livewire Is Elevating Brand Presence In Gaming

Over three billion gamers spending two hours daily in virtual worlds represent an untapped marketing frontier...

Talent Management

Grail: Stripping Creator Management Down To Its Core

"We're going to look after your dogs on the weekend. We're going to be your best...

Technology

Looking For Viral Influencers? Try Fohr’s New App That Touts ‘Creator Intelligence’

Creator content performance has become increasingly unpredictable in recent years, with posts from the same account...

Brand

Full-Spectrum Engagement: Inside DBillions’ Science Of Children’s Content That Captivates Across Cultures

Conventional wisdom says children respond better to slower-paced content rather than fast programming. And while most...

Agency

The Digital Dept. Eyes More Robust Revenue Streams For Creators With Launch Of Specialized Unit

Technology

Curastory: Unlocking Sustainable Monetization For Content Creators

This year is projected to be the first time that monthly social media users will surpass...

Commentary

Poppi’s Super Bowl Influencer Outreach Offers Valuable Marketing Lessons, Experts Say

A marketing campaign by prebiotic soda brand Poppi has ignited an unprecedented controversy after the company...

Commentary

Fashion Week Spotlight: Influencers Take Over Milan And Paris Runways

Recent fashion weeks in Milan and Paris showcased the growing influence of celebrity ambassadors on brand...

Commentary

Exuma Capital Taps R30 Brands To Expand Into Wellness Through Creator Marketing

Exuma Capital Partners leads a new investment in R30 Brands, marking the private equity firm's strategic...