Hong Kong’s Chief Executive, John Lee Ka-chiu, announced that the city will provide “any possible help” to social media influencers who promote the special Chinese administrative region through live streams.

The statement follows YouTube star iShowSpeed‘s recent visit, which drew substantial viewership.  However, based on media reports, some think the visit missed opportunities to showcase signature local attractions.

As the South China Morning Post (SCMP) reports, Lee confirmed that the Tourism Board contacted iShowSpeed’s team with offers of assistance for his Hong Kong tour, but the influencer’s representatives did not request support. 

The 20-year-old content creator, boasting over 38.4 million YouTube followers, conducted hours-long broadcasts from Ocean Park, Kam Shan Country Park, and Temple Street Night Market.

“The administration will provide any possible help to IShowSpeed or any other influencers who come to Hong Kong to promote it via live streams in the future,” Lee stated during his weekly Executive Council meeting.

Viewership and Public Response

According to the SCMP, iShowSpeed’s Hong Kong live streams attracted over 150,000 concurrent viewers by Friday (April 4) evening. The visit generated significant local interest, with crowds following the creator throughout his tour.

However, the event sparked criticism from some observers. Lawmaker Dominic Lee Tsz-king noted the itinerary failed to showcase “the best side of Hong Kong,” particularly compared to the creator’s subsequent visit to Shenzhen, where he experienced advanced technology demonstrations, including drone deliveries and autonomous vehicles.

Regional Influencer Strategy

iShowSpeed, whose real name is Darren Jason Watkins Jr., recently completed streaming tours across multiple Asian countries. His China visits generated notable viewership, with streams in Shanghai and Beijing attracting 5.9 million and 4.5 million views, respectively.

Chinese state media highlighted the creator’s ability to present aspects of their country “rarely highlighted in U.S. mainstream narratives,” positioning influencer marketing as a cultural diplomacy tool that creates “alternative channels for foreign audiences to understand a vibrant China.”

Lee echoed this approach, encouraging all Hong Kong residents to promote their home region: “We hope to create a hospitable atmosphere and provide those visiting Hong Kong with a great experience. I hope all Hongkongers will promote the city whenever they have the opportunity.”