Linqia Unveils College-Focused Program For Scaling Social Media Campaigns

Linqia, an influencer marketing agency, has launched “Linqia Campus” in partnership with REACH and Home From...

Joybyte Secures Broader VeSync Mandate, To Spearhead Creator Partnership Strategy For Etekcity

Joybyte has secured VeSync’s nod to be the lead influencer marketing agency for its Etekcity brand,...

Lindsey Gamble On Creator Must-Have: A Business Mindset 

When TikTok disappeared for 12 hours during recent regulatory challenges, creators who had built empires on...

Authenticity Over Algorithms: GRAE Entertainment’s Content Strategy

When a girl collecting yellow crayons of a specific shade garners millions of views on TikTok,...

Creator Ads Platform Billo Expands UGC Footprint To The UK, Canada, Australia

Billo has extended its user-generated content (UGC) marketplace beyond the United States. The platform, which connects...

The Digital Dept. Eyes More Robust Revenue Streams For Creators With Launch Of Specialized Unit

Popular Pays Challenges Creator Marketing Conventions With Quality-First Approach

While many influencer marketing platforms focus on the size of their creator networks, identifying creators who...

CreatorPad’s Reimagined Influencer Marketing Strategy, A Boon To Neighborhood Businesses

U.S. influencer marketing spending, excluding paid media amplification and non-social media expenditures, is expected to reach...

The Investment-Execution Gap: Why Brands Miss The Mark With Creator Marketing Despite Record Spending

As companies pour millions into creator marketing, many continue to fall short of success. Influencity CEO...

GroupM’s Influencer Campaign For TotalEnergies Achieves Guinness World Record

GroupM has partnered with TotalEnergies Marketing India Pvt. Ltd. to launch an influencer-driven campaign that set...

Gaming Innovation Meets Convenience: Breaking Down UMI Games’ Sheetz Fortnite Integration

Convenience store chain Sheetz partnered with gaming studio UMI Games to create their first-ever fully custom...

Bridging Tourism Boards And Travel Creators: The iambassador Model

The global travel blogging market was valued at $4.72 billion in 2024 and is projected to...

Trending Travel: Amplifying Micro Influencer Voices To Drive Travel Marketing  

Trending Travel turned the standard influencer marketing model upside down by becoming a million-follower platform itself...

Tech Meets Community: Mavely And Later Unite To Transform Creator Commerce

Later’s recent acquisition of Mavely combines the latter’s creator commerce platform with the former’s leading brand...

The Influencer Marketing Factory On Navigating Industry Shifts

Alessandro Bogliari co-founded The Influencer Marketing Factory (IMF) in 2018 with only $1,500 and a vision...

Publicis Groupe Eyes Latin America Expansion With Upcoming BR Media Group Takeover

Publicis Groupe has entered into an agreement to acquire São Paulo-based BR Media Group to expand...

The ‘Community Moat’: Transforming Creator Relationships Into Strategic Assets

Most brands build their influencer marketing strategies on platforms they don't control. SARAL founder and CEO...

Merchantwise Group Expands Portfolio With Social Media Agency Buyout

Merchantwise Group has acquired The Social CliQ and The Content CliQ to expand its digital marketing...

Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable

Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...

How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts

When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...

Privy Reviews: The ‘Rotten Tomatoes’ For Creators

"Reviews are great for digital word of mouth," explains Vanessa Franz, founder and CEO of Privy...

Creator Economy Sees Major Consolidation As TheSoul Publishing Acquires Mediacube Stake

TheSoul Publishing recently acquired a majority stake in Mediacube. The deal combines TheSoul's content creation and...