Former Google And HBO Max Strategist Joins Pixly To Expand Agency’s Consumer Brand And Influencer Practice

Pixly, a leading influencer marketing agency within the Acceleration Community of Companies, has appointed Kayla Fortin...

Squad And Famous Birthdays Partner To Connect Brands With Creators

Squad, an influencer marketing platform and its talent buying arm the Reiman Agency has partnered with...

CreatorIQ’s Vision For Creator Marketing: A Discussion With New CMO Brit Starr

As the newly appointed Chief Marketing Officer at CreatorIQ, Brit Starr oversees an industry where leading...

How Cult Creative Aims To Set New Standards In Brand-Creator Partnerships And Transform Southeast Asia’s Content Creation Industry

Cult Creative, a Malaysian all-in-one platform for creators and brands, seeks to address a critical challenge...

Sports Marketing Maverick Max Fleming Presents Motive, A Talent Management Firm Attracting Brands Like Reebok, Gatorade

Max Fleming is making strides in sports marketing by fusing traditional talent management and digital innovation....

AI Influencer Management: How PiXEL Creates New Opportunities In Creator Marketing

In 2024, as brands seek effective ways to reach audiences through emerging technologies, Lewis Davey created...

MikeWorldWide Unveils Everywhere, Tapping Into Social-First Digital Marketing

MikeWorldWide (MWW), with 38 years of independent public relations expertise, introduces Everywhere, a specialized digital agency...

From Social Posts To Store Visits: How Dentsu’s New Platform Tracks The Real Impact Of Influencer Campaigns

Advertising giant Dentsu has launched a new operating system for influencer marketing that aims to track...

How GoFluence Scaled From Local Events To Digital Creator Powerhouse In Southeast Asia

Malaysia’s most extensive influencer platform, GoFluence, connects over 46,000 creators with 4,000 brands through its self-serve...

Whalar Group Presents Foam, An Operating System For Streamlining Talent Management In The Creator Economy

The Creator management industry has reached a turning point: professional talent managers now handle over 75%...

How LaToya Shambo’s Black Girl Digital Is Making Strides In Influencer Marketing When Terms Like DE&I Fall Out Of Favor

With 18 years of advertising and marketing experience, LaToya Shambo identified a critical gap in the...

Upside Down Talent: Meet The Agency Disrupting Creator Management By Empowering Creators

Graham James believes the traditional talent management model is broken. After years of watching large talent...

Acast Acquires Female-Founded Wonder Media Network to Empower Advertisers, Expand U.S. Operations

Independent podcast company Acast has announced the acquisition of Wonder Media Network (WMN), a creative studio...

NeoReach Announces Influencers.com Acquisition, Blueberry AI Partnership To Enhance Creator Monetization 

Influencer marketing agency NeoReach has acquired Influencers.com and formed a strategic partnership with Blueberry AI to...

Natural Talent Hive Founder Kou Chaichian Announces Directive To Enhance Influencer Marketing Effectiveness

Natural Talent Hive founder and Fixated VP of Brand Partnerships Kou Chaichian has announced a new...

Marketing Agency Virality Boost Unveils Service For Scaling Influencer Campaigns To 100+ Creators At Once

Virality Boost, an influencer-driven performance marketing agency based in Orlando, is launching a campaign management service...

Sosani Studios’ Tinashe Chaponda on Why Marketers Are Missing the Real Value of Influencer Engagement

With social media platforms transforming marketing strategies daily, Tinashe Chaponda has built Sosani Studios into a...

Greenlight Group: How Middle School Friends Manage A Star-Studded Roster Of 200M Followers And 70B Views 

With social media platforms driving rapid industry changes, Greenlight Group has established itself as a leading...

Ogilvy Introduces Influence Shield To Strengthen Creator Marketing Risk Management

With creator marketing projected to reach $250 billion by 2025, Ogilvy unveils Influence Shield, introducing structured...

Night Expands Digital Talent Roster Through Bottle Rocket Management Acquisition

Night, the Chernin Entertainment-backed digital talent management company, has announced its acquisition of Bottle Rocket Management,...

How ZeroTo1 Transforms Influencer Marketing Into a Revenue-Generating Channel

While many agencies prioritize viral content metrics, ZeroTo1 takes a different approach: transforming influencer communities into...

Spotlight Media Is Shaping The Future Of Social Commerce Through TikTok Shop

In its first year, Spotlight Media has become one of TikTok Shop’s top three partner agencies,...