Integrated Content Agency Launches Twitch Reality Competition In Search Of ‘Next Big Streaming Star’

Integrated Content Agency (ICA) is launching NEXT, a digital reality competition offering emerging streamers a chance...

Linqia Launches ‘IRL’ Solution To Boost Brand Campaigns With Integrated Services

Linqia, an influencer marketing agency, announced the launch of IRL, a new solution that enables brands...

Later Appoints Ryan Bonnici As CMO To Lead Growth Initiatives

Later, an influencer marketing and social media management platform, announced the appointment of Ryan Bonnici as...

Verbatim: How Brianna Doe Is Generating Brand Value In An Era Of Endless Options

After 12 years of working in-house at lean startups, where she led influencer marketing alongside social...

Hypothesis Wins Ather Energy Account For Influencer Marketing 

Hypothesis by Only Much Louder (OML) has secured the influencer marketing mandate for Ather Energy, the...

Shermin Lakha Highlights The Potential Of ‘Boring Products’ In Live Stream Marketplace

Tiger Tiger Creative Agency has sourced, trained, and deployed over 180 live stream creators who have...

How GIFTA Is Rebuilding Trust In Influencer Marketing

A recent study based on a survey of 1,000+ consumers revealed that 58% of Gen Z...

TryMus Group: Focusing On Long-Term Relationships And Content Depth In Influencer Marketing

TryMus Group is a Toronto-based social media and influencer marketing agency launched in 2016 and specializes...

The ‘Golden Nugget’ Hunters: How MODA PR Mines Creator-Brand Chemistry

Ashley Rudd & Jennifer Delgado When Sophie Hughes, a body confidence expert, partnered with UK fashion...

How Komodo’s ‘The Journey’ Is Changing Tourism Marketing Through Interactive Creator Content

Six Australian influencers land in Singapore. They compete in daily challenges broadcast directly to TikTok. Millions...

Dogfluence: An Influencer Marketing Platform Championing Man’s Best Friend

Over half of Americans consider their pet just as important as the humans in their family...

Linqia Unveils College-Focused Program For Scaling Social Media Campaigns

Linqia, an influencer marketing agency, has launched “Linqia Campus” in partnership with REACH and Home From...

Joybyte Secures Broader VeSync Mandate, To Spearhead Creator Partnership Strategy For Etekcity

Joybyte has secured VeSync’s nod to be the lead influencer marketing agency for its Etekcity brand,...

Lindsey Gamble On Creator Must-Have: A Business Mindset 

When TikTok disappeared for 12 hours during recent regulatory challenges, creators who had built empires on...

Authenticity Over Algorithms: GRAE Entertainment’s Content Strategy

When a girl collecting yellow crayons of a specific shade garners millions of views on TikTok,...

Creator Ads Platform Billo Expands UGC Footprint To The UK, Canada, Australia

Billo has extended its user-generated content (UGC) marketplace beyond the United States. The platform, which connects...

The Digital Dept. Eyes More Robust Revenue Streams For Creators With Launch Of Specialized Unit

Popular Pays Challenges Creator Marketing Conventions With Quality-First Approach

While many influencer marketing platforms focus on the size of their creator networks, identifying creators who...

CreatorPad’s Reimagined Influencer Marketing Strategy, A Boon To Neighborhood Businesses

U.S. influencer marketing spending, excluding paid media amplification and non-social media expenditures, is expected to reach...

The Investment-Execution Gap: Why Brands Miss The Mark With Creator Marketing Despite Record Spending

As companies pour millions into creator marketing, many continue to fall short of success. Influencity CEO...

GroupM’s Influencer Campaign For TotalEnergies Achieves Guinness World Record

GroupM has partnered with TotalEnergies Marketing India Pvt. Ltd. to launch an influencer-driven campaign that set...

Gaming Innovation Meets Convenience: Breaking Down UMI Games’ Sheetz Fortnite Integration

Convenience store chain Sheetz partnered with gaming studio UMI Games to create their first-ever fully custom...