Agentio, a platform automating creator content advertising, has secured $12 million in Series A funding led by Benchmark, bringing its total funding to $16 million. The investment includes participation from existing investors Craft Ventures and AlleyCorp.

The platform connects brands with YouTube creators through AI-powered matching and automated bidding systems. Current clients include DoorDash, Bombas, Mint Mobile, MasterClass, Mejuri, Notion, and HelloFresh, who work with creators such as Nick DiGiovanni, Matty Matheson, Rhett & Link, and Chad Chad.

Agentio reports that brands using its platform achieve a 4-15x higher return on ad spend (ROAS) through YouTube creator integrations than other social video channels. The platform’s automation reduces partnership execution time from weeks or months to minutes, streamlining processes traditionally requiring extensive manual negotiation.

“We believe that the future of advertising is creator-led – creators authentically telling a brand’s story to their highly engaged audiences,” said Arthur Leopold, Agentio’s co-founder and CEO, in a news release. “On Agentio, brands can buy the most performant and efficient content – creator integrations – as easily as they buy Meta or Google ads.”

The platform provides real-time analytics for advertisers to measure campaign performance and optimize strategies. For content creators, it offers a centralized system to manage ad inventory and brand relationships. The company reports that creators and brands are securing six-figure deals through single-click transactions.

“We’ve only seen the tip of the iceberg in terms of the potential that Agentio can and will have on the advertising industry,” stated Jonathan Meyers, co-founder and CTO. “Offering more ad units on other social platforms will exponentially increase not just the creators we’re able to work with but the brands and agencies that can drive value using our platform.”

“Agentio’s ad platform has unlocked a massive market thanks to its use of AI, creating a huge opportunity by increasing efficiency in a category overlooked by incumbents,” added Sarah Tavel, General Partner at Benchmark and Agentio Board Member. 

Agentio plans to use the new funding to expand its brand and creator network, enhance platform capabilities, and launch integrations with additional social channels starting in 2025. The platform currently facilitates access to over 1 billion monthly YouTube ad views.