AI startup Logie announced it has become an official TikTok Shops Creator Agency Partner. The appointment comes as Logie has developed artificial intelligence and data science technology to automate and optimize brand-influencer marketing partnerships on social media platforms like TikTok.

Logie’s technology connects e-commerce companies with ideal influencer partners to maximize marketing ROI. Through its platform, creators gain access to brand partnership opportunities and AI-powered tools.

The new TikTok partnership provides Logie’s network of brands and influencers with enhanced resources and capabilities within the TikTok Shops environment. This includes optimized platform functions, selling tools, and creator management services.

Logie states it has already begun onboarding internal creators to the program. The company aims to leverage the partnership to “unlock the full potential of TikTok Shops” for its community of brands and influencers.

In 2022, Logie was selected as an Amazon Ads Verified Partner and joined the Nvidia Inception accelerator program. The startup has showcased its influencer marketing AI at events like the National Retail Federation’s Retail Big Show.