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Technology
Noosphere: Building The Architecture To Pave The Way For Journalists To Thrive In The Creator Economy
March 25, 2025More than one in five Americans regularly receive news from social media creators. Recent Pew Research...
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Strategy
E-Commerce Veteran Shares Key Insights After Spending $10M On Influencer Marketing Campaigns
March 25, 2025Sean Frank, CEO of wallet company Ridge, has released a YouTube video detailing insights and strategies...
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Technology
Podcastle Unveils New AI Tool For One-Click Multi-Camera Editing
March 25, 2025Podcastle has introduced AI Smart Layout and Dynamic Speaker, a new technology that automates multi-camera editing...
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Platform
Perplexity Proposes Open-Source TikTok Algorithm In Acquisition Bid
March 25, 2025Perplexity, the AI-powered answer engine startup founded in San Francisco in 2022, is proposing to acquire...
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Commentary
Report Shows Shift From Reach To Relationships In Creator Marketing
March 25, 2025The influencer marketing industry is shifting beyond mere reach metrics toward deeper audience connections, according to...
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Technology
Invisible Universe Debuts AI Animation Tool Kit To Boost Content Creation
March 25, 2025Invisible Universe has launched access to its AI-powered animation pipeline, attracting production companies and independent creators...
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Influencer
UK Influencer Chloe Walsh Expands Beauty Brand To Multi-Functional Brick-And-Mortar Shop
March 25, 2025Chloe Walsh, 26, is set to open a new store for her beauty brand, Clomaná Beauty,...
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Technology
Fanvue Touts ‘Time Efficiency’ Approach To Boost Creator Monetization
March 25, 2025Will Monange (left) & Joel Morris (right) Direct fan monetization is on an upward curve, but...
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Technology
Plannin.com: Enabling Lifetime Earnings For Travel Creators Through Audience Bookings
March 25, 2025Are travel creators facing a disconnect between their influence and their income? Most affiliate programs cut...
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Talent Collectives
Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation
March 25, 2025Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200...
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Brand
Trust As Currency: ProfitHub’s Creator-First Strategy To Elevating Financial Education
March 24, 2025A total of 77% of Gen Z and 61% of Millennials actively seek financial advice or...
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Platform
TikTok Launches Exclusive In-App Experience For Selena Gomez & Benny Blanco’s Collab Album
March 24, 2025TikTok has unveiled a new in-app experience coinciding with the release of “I Said I Love...
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Influencer
TikTok Influencer Alix Earle Files $1M Lawsuit Against Gymshark Over Terminated Agreement
March 24, 2025TikTok influencer Alix Earle has filed a $1 million lawsuit against British fitness brand Gymshark, claiming...
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Technology
Are Digital Avatars Taking Over China’s Live Streaming Industry?
March 24, 2025AI-generated digital avatars are gaining traction across China’s livestream e-commerce platforms. According to Sixth Tone, over...
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Influencer
Darren “iShowSpeed” Watkins Announces IRL Live Stream Tour Across China, Mongolia, Hong Kong
March 24, 2025YouTuber Darren “iShowSpeed” Watkins announced plans for a multi-week streaming tour across multiple East Asian locations...
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Brand
YouTuber IShowSpeed Joins Top Athletes In DICK’S Sporting Goods’ Latest Footwear Campaign
March 24, 2025DICK’S Sporting Goods has launched a new footwear advertising campaign called “Speed Shopping” featuring internet personality...
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Commentary
TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows
March 21, 2025PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased...
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Commentary
IPL 2025 To See $66 Million In Influencer Marketing Spend, Research Shows
March 21, 2025Brands are expected to invest $66 million (₹550 crore) in influencer-led campaigns during the Indian Premier...
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Platform
TikTok Launches AMBER Alerts In The U.S.
March 21, 2025TikTok is expanding its AMBER Alert system in the United States after a successful Texas pilot...
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Talent Collectives
UTA Expands UK Creator Division With Signings Of Jack Edwards, Madame Joyce, Lewis Goodall
March 21, 2025UTA has signed three prominent UK creators for global representation across all areas as part of...
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Commentary
Study Analyzes Role Of Micro-Influencers In Shaping Gen Z Perspectives
March 21, 2025New research from Temple University suggests that companies targeting Gen Z consumers may achieve better results...
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Brand
Cetaphil Pivots To Community Engagement With SkinLabs Campaign
March 21, 2025Galderma’s skincare brand Cetaphil launched a science-focused experiential marketing initiative in response to consumer research findings,...
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Technology
The Trust Economy: Why People Believe Employees Over CEOs
March 21, 2025Contemporary marketing practices are demonstrating the value of incorporating trust into strategies and developing campaigns around...
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Influencer
The Psychological Strategist: How Hannah Houg Turns Human Behavior Into Profitable Content
March 21, 2025Behind every million-dollar ad campaign lies a fundamental truth about human behavior. Hannah Houg has built...
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Brand
Mapping The Unknown: How Communiqué Is Building Africa’s Creator Economy Infrastructure
March 21, 2025When David Adeleke began talking to investors about Africa’s creator economy, he kept encountering the same...
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