As Campaign Brief reports, This is Flow, RMK Creators, Creator Flow, and Skygate Media joined the organization ahead of its annual awards ceremony this week in Sydney.
New Members Bring Diverse Industry Expertise
This is Flow, an award-winning independent media agency named AdNews’ Media Agency of the Year in 2023, specializes in influencer management for brands including Air Asia, King Gee, Hard Yakka, Sky Dive Australia, and John Deere.
Lauren Pearce, Senior Partnerships Leader at This is Flow, states the company looks forward to “collaborating with the industry’s best in influencer marketing.”
RMK Creators, the newest division of RMK Management, focuses on connecting clients with Australian creative talent. The agency represents influencers including actor Gyton Grantley, creator Cleo Massey of Pass Around the Smile, and broadcaster/DJ Faustina Agolley.
Emma Pearce, Creators Manager at RMK Creators, emphasizes the company’s commitment to “champion the power of authentic creator partnerships in Australia.”
Creator Flow is reputed to be Australia’s largest user-generated content marketplace with over 500 vetted creators who produced more than 2,500 UGC videos last year, supporting over 1,000 brands. Mustafa Kassim, CEO of Roar Global, which owns Creator Flow, describes joining AiMCO as “a proud milestone” and expresses interest in “connecting with industry leaders, sharing insights, and helping brands grow through UGC.”
Skygate Media (SKG), a global influencer talent management firm, assists clients with deal creation, personal branding, and talent management. SKG works with content creators including OGCrew, Stimpee, OfflineTV, and Aimsey, with a client roster generating more than 11.3 million views monthly. Joel Collie, Managing Director at SKG, states the company aims to set “the benchmark for excellence in influencer marketing.”
Industry Growth Projections
Patrick Whitnall, AiMCO Managing Director, notes the organization begins 2025 with “significant momentum” in Australia’s influencer sector. AiMCO anticipates “another landmark year” for the influencer marketing industry as brands increase investment in content creator and influencer partnerships.
These four new partners follow a record number of new AiMCO members in 2024, which included Subway, furniture company Koala, global travel platform Klook, talent management agency Mushroom Connect, and gaming agency Click Media.
The industry organization now represents more than 120 partners, including leading global and Australian brands, national media and marketing agencies, and companies aligned with the influencer marketing sector.
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with the addition of four new industry stakeholders.
As Campaign Brief reports, This is Flow, RMK Creators, Creator Flow, and Skygate Media joined the organization ahead of its annual awards ceremony this week in Sydney.
New Members Bring Diverse Industry Expertise
This is Flow, an award-winning independent media agency named AdNews’ Media Agency of the Year in 2023, specializes in influencer management for brands including Air Asia, King Gee, Hard Yakka, Sky Dive Australia, and John Deere.
Lauren Pearce, Senior Partnerships Leader at This is Flow, states the company looks forward to “collaborating with the industry’s best in influencer marketing.”
RMK Creators, the newest division of RMK Management, focuses on connecting clients with Australian creative talent. The agency represents influencers including actor Gyton Grantley, creator Cleo Massey of Pass Around the Smile, and broadcaster/DJ Faustina Agolley.
Emma Pearce, Creators Manager at RMK Creators, emphasizes the company’s commitment to “champion the power of authentic creator partnerships in Australia.”
Creator Flow is reputed to be Australia’s largest user-generated content marketplace with over 500 vetted creators who produced more than 2,500 UGC videos last year, supporting over 1,000 brands. Mustafa Kassim, CEO of Roar Global, which owns Creator Flow, describes joining AiMCO as “a proud milestone” and expresses interest in “connecting with industry leaders, sharing insights, and helping brands grow through UGC.”
Skygate Media (SKG), a global influencer talent management firm, assists clients with deal creation, personal branding, and talent management. SKG works with content creators including OGCrew, Stimpee, OfflineTV, and Aimsey, with a client roster generating more than 11.3 million views monthly. Joel Collie, Managing Director at SKG, states the company aims to set “the benchmark for excellence in influencer marketing.”
Industry Growth Projections
Patrick Whitnall, AiMCO Managing Director, notes the organization begins 2025 with “significant momentum” in Australia’s influencer sector. AiMCO anticipates “another landmark year” for the influencer marketing industry as brands increase investment in content creator and influencer partnerships.
These four new partners follow a record number of new AiMCO members in 2024, which included Subway, furniture company Koala, global travel platform Klook, talent management agency Mushroom Connect, and gaming agency Click Media.
The industry organization now represents more than 120 partners, including leading global and Australian brands, national media and marketing agencies, and companies aligned with the influencer marketing sector.