Stories By Anthon Garcia
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Commentary
IPL 2025 To See $66 Million In Influencer Marketing Spend, Research Shows
March 21, 2025Brands are expected to invest $66 million (₹550 crore) in influencer-led campaigns during the Indian Premier...
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Commentary
Study Analyzes Role Of Micro-Influencers In Shaping Gen Z Perspectives
March 21, 2025New research from Temple University suggests that companies targeting Gen Z consumers may achieve better results...
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Brand
Mapping The Unknown: How Communiqué Is Building Africa’s Creator Economy Infrastructure
March 21, 2025When David Adeleke began talking to investors about Africa’s creator economy, he kept encountering the same...
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Commentary
Study Shows How Podcast ‘Super Listeners’ Drive Marketing ROI
March 20, 2025Podcast “super listeners” who consume more than eight hours of content weekly show higher engagement with...
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Commentary
YAAP Report Shares Roadmap For Influencer Marketing In 2025
March 19, 2025YAAP Digital has released a comprehensive report on influencer marketing based on interviews with 50 CMOs...
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Commentary
Research Highlights Vital Gaps Between Creators And Brands
March 19, 2025New research from Influencer Ltd. highlights challenges and opportunities in the growing creator economy, where brands...
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Platform
How TikTok Transforms Brief Encounters Into Lasting Impressions
March 14, 2025New research from MAGNA reveals TikTok has become the primary platform for viewing and engaging with...
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Strategy
Elevating Influence From Tactic To Strategy: How Anorak Travel Creates Travel Campaigns With Purpose
March 14, 2025The Vogue Hotel Montreal faced a marketing emergency in 2021: new ownership had failed to acquire...
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Brand
Best Buy To Rollout Digital Storefronts For Content Creators, Influencers
March 12, 2025Best Buy plans to launch a program this spring enabling influencers and content creators to build...
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Technology
AvatarOS Raises $7 Million Seed Capital To Develop AI Influencer Technology
March 11, 2025AvatarOS has closed a $7 million seed funding round led by M13 with participation from Andreessen...
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Commentary
AiMCO’s Sold-Out Influencer Events Signal The Return To In-Person Connection, Beauty’s Digital Renaissance
March 11, 2025The Australian Influencer Marketing Council’s (AiMCO) recent beauty influencer breakfast sessions exposed the creator economy’s hunger...
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Technology
Sprout Social Presents Rebranded Influencer Marketing Platform To Enhance Creator Partnerships
March 11, 2025Last month, Sprout Social rebranded its influencer marketing platform, formerly known as Tagger Media, to Sprout...
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Agency
Lindsey Gamble On Creator Must-Have: A Business Mindset
March 7, 2025When TikTok disappeared for 12 hours during recent regulatory challenges, creators who had built empires on...
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Strategy
The Art Of Gaming Integration: How Livewire Is Elevating Brand Presence In Gaming
March 5, 2025Over three billion gamers spending two hours daily in virtual worlds represent an untapped marketing frontier...
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Talent Management
Grail: Stripping Creator Management Down To Its Core
March 5, 2025“We’re going to look after your dogs on the weekend. We’re going to be your best...
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Commentary
Digital Talent Industry Reaches Record Growth As Brands Shift To Creator-Led Strategy
March 3, 2025The digital talent management industry (DTMI) expanded by 15% in 2024, with influencer marketing spend hitting...
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Influencer
MrBeast Targets $5 Billion Company Valuation In New Funding Round
February 28, 2025YouTuber Jimmy Donaldson, known professionally as MrBeast, is seeking to raise hundreds of millions of dollars...
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Commentary
YouTube Dominates Gen Alpha Media Consumption, New Research Shows
February 27, 2025YouTube commands 78% of viewership among U.S. children aged 2-12, according to Precise TV’s Winter 2024/2025...
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Brand
H&M Seeks Stronger Asia Presence, Turns To We Are Social For Influencer Strategy
February 26, 2025H&M has selected the socially-led creative agency We Are Social to develop its content creator strategy...
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Platform
TikTok Rolls Out Performance Solution For Automotive Ads
February 26, 2025TikTok has announced the general availability of its Automotive Ads, a catalog-based solution designed specifically for...
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Platform
Instagram Rolls Out New Instagram Monetization Scheme Via Comment Section
February 24, 2025Meta has introduced Testimonials, a new advertising format on Instagram that enables creators to monetize product...
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Influencer
MrBeast Attributes $700M Success To Standing Out From The Crowd
February 24, 2025Jimmy Donaldson, known as MrBeast, revealed his strategy for achieving viral success on YouTube in a...
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Commentary
Dubai Press Club Gathers Top Local And International Influencers And Content Creators
February 21, 2025Dubai Press Club (DPC) hosted a gathering of prominent digital content creators and social media personalities...
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Technology
How AI Adoption Accelerates Influencer Marketing
February 20, 2025Artificial intelligence is streamlining how brands connect with social media influencers, with 54.8% of marketers reporting...
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Agency
The Influencer Marketing Factory On Navigating Industry Shifts
February 20, 2025Alessandro Bogliari co-founded The Influencer Marketing Factory (IMF) in 2018 with only $1,500 and a vision...
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