Stories By Anthon Garcia
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Brand
Dubai Tourism Partners With Beautiful Destinations To Train Next Generation Of Travel Content Creators
April 18, 2025Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) has launched the Beautiful Destinations Academy in...
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Agency
Omnicom Unifies Influencer Marketing Efforts Under Creo Banner
April 18, 2025Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating all its influencer marketing...
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Technology
Own Your Audience, Own Your Future: Caldas Ecom On Creator Monetization
April 18, 2025Daniel Caldas spotted a flaw in the business models of even the most successful content creators:...
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Platform
X To Replace DMs With New Encrypted Messaging Platform ‘XChat’
April 17, 2025X plans to replace its direct messaging functionality with a new messaging platform called XChat, according...
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Platform
LinkedIn Unveils ‘Create On LinkedIn’ Hub To Help Professionals Boost Content Strategy
April 16, 2025LinkedIn has introduced a “Create on LinkedIn” hub designed to help professionals develop better content, understand...
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Platform
Meta Slams ‘Weak’ FTC Lawsuit As Ignoring Competition From TikTok
April 16, 2025Meta is facing an antitrust trial that began on Monday, April 14, as the U.S. Federal...
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Brand
L’Oréal Appoints WPP Beauty Tech Labs As Exclusive Influencer Agency For ANZ Portfolio
April 15, 2025L’Oréal announced the appointment of WPP Beauty Tech Labs as its exclusive advocacy and influencer agency...
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Commentary
Beyond Scrolling: How Gen Z Uses Social Media To Connect, Curate, And Shop
April 15, 2025New research from Meta and BAMM Global reveals how Gen Z’s social media habits are reshaping...
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Platform
Snapchat Study Reveals The New Trinity Reshaping Travel Purchases In 2025
April 14, 2025A new global research study conducted by Snapchat in partnership with Publicis Media and NRG identifies...
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Commentary
LinkedIn Posts With Links See Higher Engagement, Study Shows
April 14, 2025Metricool‘s “2025 LinkedIn Study,” analyzing 577,180 posts from 47,735 LinkedIn pages, reveals several counterintuitive findings about...
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Commentary
NAB Launches Creator Council To Amplify Voices In Media & Entertainment Industry
April 11, 2025The National Association of Broadcasters (NAB) announced the launch of the NAB Creator Council, a new...
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Technology
Podscribe Launches New Attribution Tools For Podcast Advertisers
April 10, 2025Podscribe has introduced new audience intelligence features on its platform aimed at enabling advertisers to gain...
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Commentary
Global Influencer Marketing Awards 2025 Unveils Expert Judging Panel
April 9, 2025The Global Influencer Marketing Awards (GIMAs) 2025 officially opens for entries, announcing its panel of industry...
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Commentary
After iShowSpeed’s Visit, Hong Kong Chief Executive Vows Support For Social Media Promotion
April 9, 2025Hong Kong’s Chief Executive, John Lee Ka-chiu, announced that the city will provide “any possible help”...
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Influencer
Influencer-Founded Fashion And Beauty Brands Make Business Pivot As Category Sees Revival
April 8, 2025The influencer-to-founder pipeline is experiencing a resurgence as creator-founded fashion and beauty brands introduce modified business...
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Agency
Linqia Launches ‘IRL’ Solution To Boost Brand Campaigns With Integrated Services
April 8, 2025Linqia, an influencer marketing agency, announced the launch of IRL, a new solution that enables brands...
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Technology
From Underpaid To In Control: How ChannelCore Is Enabling Creator Success Through AI-Driven Tools
April 7, 2025Many of the estimated 200 million content creators worldwide who are expected to drive a half-a-trillion-dollar...
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Talent Collectives
Billion Dollar Boy Launches Creator Fund To Support Emerging Talent At Major Events, Starting With Cannes Lions Festival
April 3, 2025Global creator agency Billion Dollar Boy and platform FiveTwoNine have launched The Creator Fund, a grant...
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Technology
Social Tip: Empowering Everyday Consumers By Leveraging Brand Love As A Competitive Advantage
April 3, 2025Social Tip will pay anyone with a social media account to post about products they’ve purchased...
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Platform
KICK Launches $100,000 Developer Challenge With New Public API
April 2, 2025KICK streaming is expanding its creator ecosystem by launching a public API and a $100,000 developer...
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Agency
How GIFTA Is Rebuilding Trust In Influencer Marketing
April 2, 2025A recent study based on a survey of 1,000+ consumers revealed that 58% of Gen Z...
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Technology
WeArisma: Uncovering the Invisible 90% Of Creator Marketing’s Impact
April 1, 2025Are brands missing a large portion of conversations about their products? While marketing teams focus on...
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Technology
AI As Matchmaker: How AMT Is Eliminating Middlemen In Creator Marketing
March 31, 2025As consumer brands become more successful at utilizing influencer marketing to achieve their target ROI, operations...
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Commentary
Celebrity Brands Leading Digital Conversation In 2025
March 31, 2025Kanye West’s Yeezy leads the pack of celebrity-owned brands generating the most digital engagement in 2025,...
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Brand
QVC Cuts 900 Jobs, Shifts Focus To Live Social Shopping Amid Cable TV Decline
March 31, 2025QVC Group announced axing approximately 900 positions, representing about 5% of its workforce, as the legacy...
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