Commentary

TikTok Creators With Mid-Sized Followings Dominate Platform, Study Shows

A new study from Pew Research Center reveals that mid-tier content creators, not mega-influencers, represent the...

Commentary

India’s Creator Economy Surges 322% In Four Years, Research Shows

New research from influencer marketing platform Qoruz reveals India's creator economy has expanded from 962,000 influencers...

Commentary

Study Reveals Instagram Creator Engagement Growth In 2024, Influencer Rates

Strategy

Essential Creator Skills For 2025: Insights From 14 Industry Leaders

Recent research from LTK and Northwestern University's Retail Analytics Council shows that 93% of companies plan...

Commentary

Study Reveals The #1 Factor Driving Podcast Listeners Back For More Episodes 

New research from Signal Hill Insights reveals that entertainment value is the most critical factor in...

Commentary

Highlights of the 1 Billion Followers Summit 2025 in Dubai

The 1 Billion Followers Summit ended recently in Dubai, gathering more than 15,000 content creators, 420...

Platform

New Research Reveals How TikTok’s Algorithm May Shape American Views Of China

A new study from Rutgers University researchers suggests that TikTok's content distribution patterns differ significantly from...

Platform

UFC CEO Dana White Joins Meta’s Board As Tech Giant Maneuvers To Leverage ‘Future Prospects’

Meta announced the addition of three new directors to its board, including UFC President & CEO...

Influencer

The Nano Influencer: Who, Why, And How

In 2019, the word “influencer” was shortlisted for Collins Words of the Year (“climate strike” took...

Platform

Consolidation, Global Expansion, And More: The Creator Economy’s M&A Landscape In 2024

With a global market value of $156.4 billion, the creator economy and its impact cannot be...