Commentary

TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows

PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased...

Brand

Cetaphil Pivots To Community Engagement With SkinLabs Campaign 

Galderma's skincare brand Cetaphil launched a science-focused experiential marketing initiative in response to consumer research findings,...

Influencer

The Psychological Strategist: How Hannah Houg Turns Human Behavior Into Profitable Content

Behind every million-dollar ad campaign lies a fundamental truth about human behavior. Hannah Houg has built...

Brand

Guinness Smooth Taps Uganda Influencers For Upcoming ‘Make It Yours’ Campaign

Guinness Smooth has introduced a new brand identity and announced partnerships with prominent Ugandan creative talents...

Brand

Oregon State Athletics Relaunches NIL Marketplace To Facilitate Brand Deals For Student-Athletes

Oregon State University Athletics has partnered with Teamworks Influencer to relaunch "The Woodshop," a marketplace designed...

Platform

YouTube Launches Initiative To Enhance Youth’s Online Experience And Promote Quality Content

YouTube has partnered with over a dozen regional content creators and distributors from ten countries to...

Brand

Inside Vestiaire Collective’s Mission To Educate Creators On The True Costs Of Fast Fashion

On TikTok alone, the #haul hashtag has accumulated well over 60 billion views, with creators unpacking...

Technology

Bridging Global Creator Divides: How Dreaminfluence And Irvine Partners Are Connecting Creator Economies

A Nigerian nano-influencer earns stable U.S. dollars through a Danish technology platform, while a South African...

Platform

Ontario Schools Win Key Motion In Tech Company Lawsuits

Ontario school boards have overcome a significant legal hurdle in their lawsuit against major social media...

Platform

South Korea’s Educational Content Creators Get Boost From New YouTube Initiative

YouTube is launching an "Education Expert Creator Support Program" in South Korea, partnering with the Teachers...

Agency

How Komodo’s ‘The Journey’ Is Changing Tourism Marketing Through Interactive Creator Content

Six Australian influencers land in Singapore. They compete in daily challenges broadcast directly to TikTok. Millions...

Influencer

‘The O’Neal’s Way’: The Story Behind The Food Creator Taking Over Social Media 

"I never in my wildest dreams would have even thought people would have taken a liking...

Commentary

UTA Sports Teams Join Forces With Teamworks Influencer For NIL Initiative

The University of Texas at Arlington has launched the Makin' Bucks Exchange program in partnership with...

Brand

The Science Behind Virality: FlightStory’s Systematic Approach To Creator Success

With over 21 million followers and over one billion streams across platforms, “The Diary of a...

Commentary

Legal Experts To Address Legal Complexities In The Creator Economy

Four prominent intellectual property attorneys are set to share expertise on name, image, and likeness (NIL)...

Agency

Authenticity Over Algorithms: GRAE Entertainment’s Content Strategy

When a girl collecting yellow crayons of a specific shade garners millions of views on TikTok,...

Agency

The Digital Dept. Eyes More Robust Revenue Streams For Creators With Launch Of Specialized Unit

Influencer

Beauty, Business, And Burnout: Mirta Miler’s Raw Look At Creator Life

Mirta Miler’s life seemed set on a traditional business path until her years-long after-hours hobby of...

Brand

DICK’S Sporting Goods Expands Influencer Initiative, Invites Public Participation

DICK'S Sporting Goods has opened its previously internal content creator program to public applicants, offering paid...

Platform

Snap Unveils Advanced Brand Safety Tools For Marketing Partners

Snap has introduced new brand suitability controls to give advertisers expanded options to manage content adjacency...

Agency

Gaming Innovation Meets Convenience: Breaking Down UMI Games’ Sheetz Fortnite Integration

Convenience store chain Sheetz partnered with gaming studio UMI Games to create their first-ever fully custom...

Brand

Mastercard Unveils Program To Boost Entrepreneurial Journey Of Content Creators And Small Businesses

Mastercard has launched new Business Builder debit and credit cards specifically designed for content creators, offering...

Technology

Podeo: The ‘YouTube’ of Arabic Podcasts

"We want to amplify underrepresented stories and decentralize the narratives that have been told about communities,"...

Platform

Twitch Limits Creators’ Stored Content To 100-Hour Maximum

Twitch has announced a new 100-hour storage limit for Highlights and Uploads content, effective April 19,...

Platform

Serious TikTok Purchase Offer Emerges As U.S. Media Mogul Submits $50B Bid 

Reid Rasner, a 40-year-old Wyoming entrepreneur and media company executive, has submitted a $47.45 billion offer...