Stories By Cecilia Carloni
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Agency
How ZeroTo1 Transforms Influencer Marketing Into a Revenue-Generating Channel
November 20, 2024While many agencies prioritize viral content metrics, ZeroTo1 takes a different approach: transforming influencer communities into...
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Agency
Spotlight Media Is Shaping The Future Of Social Commerce Through TikTok Shop
November 20, 2024In its first year, Spotlight Media has become one of TikTok Shop’s top three partner agencies,...
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Brand
AJ Eckstein’s Creator Match is Elevating B2B Marketing on LinkedIn
November 19, 2024While TikTok and Instagram compete for dance trends and lifestyle content, AJ Eckstein sees untapped potential...
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Influencer
Connor DeWolfe On Building A Community Through ADHD Awareness
November 19, 2024Connor DeWolfe has transformed social media discussions about ADHD by combining comedy with education. His TikTok...
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Commentary
How Kajabi CEO Ahad Khan Is Building A Creator-First Commerce Platform
November 18, 2024With creators generating over $8 billion in revenue through the creator commerce platform and a clear...
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Influencer
From Stay-at-Home Mom to UGC Pioneer: How Salha Aziz Built a Thriving Creator Community
November 15, 2024In just two and a half years, Salha Aziz transformed from a stay-at-home mom posting occasional...
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Technology
Linqia Launches VFX Creator Network To Transform Branded Content
November 15, 2024With social media platforms filled with similar content styles, Linqia introduces a specialized network of Visual...
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Technology
Roam: Toms Ce’s Vision For Making Game Creation Accessible To Everyone
November 15, 2024Toms Ce aims to change gaming content creation through Roam, a platform that enables all users...
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Technology
CreatorCommerce: Building Strategic Brand Partnerships Through Co-Selling
November 13, 2024As thousands of brands invest in influencer marketing campaigns, why do they direct valuable traffic to...
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Influencer
UGC Creator Gemma Louise Shares The Truth About Building A UGC Career And Getting Brand Deals
November 13, 2024Gemma Louise has transformed a personal blog into a flourishing career in user-generated content (UGC). As...
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Agency
Pioneer Influencer Agency Social Studies Plots The Future
November 12, 2024Social Studies, founded by former magazine editor Brandon Perlman, has evolved from a simple Instagram curation...
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Agency
How The UGC Agency Helps Global Brands Convert Social Media Views Into Actual Sales
November 12, 2024As brands invest millions in influencer marketing, Aleks Velev identified a critical gap: substantial investments weren’t...
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Technology
AI Automation Meets Creator Economy: How Fanalytics Transforms Personal Fan Connections
November 11, 2024Tech entrepreneur Shaun K. identified a critical challenge in the creator economy: maintaining meaningful fan connections...
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Brand
MagicLinks Launches First Healthcare Support Program For Content Creators With CreatorCare
November 11, 2024Social commerce platform MagicLinks is redefining creator support by introducing CreatorCare, offering a stipend of up...
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Technology
Grocers List: Building The Commerce Platform For Food Creators
November 11, 2024Ben envisions a future where every recipe shared on social media becomes instantly shoppable. As founder...
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Influencer
From Side Hustle To Full-Time Success: Paulina Plankeviciute’s UGC Playbook
November 8, 2024A desperate search for extra freelancing income led Paulina Plankeviciute to discover her true calling in...
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Influencer
How Che Jim Amplifies Indigenous Voices Through Content Creation
November 8, 2024With 2.6 million followers, former military servicemember turned content creator Che Jim transforms reluctant TikTok downloads...
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Agency
Beyond The 15th Minute: Sixteenth Expands Global Reach Through Whalar Group Merger
November 7, 2024Danny Lowney’s Sixteenth, a leading UK talent management company, has combined operations with Whalar Group, marking...
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Commentary
YouTube’s Hidden Gender Divide: ThoughtLeaders’ Shoshana Eilon Investigates Platform Inequities
November 6, 2024When ThoughtLeaders Chief Operating Officer Shoshana Eilon noticed women creators were virtually absent from YouTube’s year-end...
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Technology
10 Industry Leaders Reveal How AI Is Transforming Influencer Campaigns
November 6, 2024The creator economy is undergoing a seismic shift as artificial intelligence reshapes how brands collaborate with...
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Brand
LOST iN Expands Digital Footprint With Strategic Social Media Acquisitions
November 4, 2024After Trusted Media Brands acquired Jukin Media in 2021, the latter’s former CEO, Jonathan (Jon) Skogmo,...
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Technology
Heylist: The Platform Connecting Major Brands With The Right Nano Influencers
November 4, 2024Vicky Boudreau noticed a significant gap in the market: connecting major brands with content creators with...
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Platform
How Brands Can Use YouTube Shorts’ Extended Video Length: 10 Experts Weigh In
November 3, 2024Launched in 2020, YouTube Shorts has quickly become an important part of the platform, now generating...
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Platform
Beyond Trends And Dance Moves: 10 Experts Share Strategies To Dominate TikTok’s Search Traffic
November 1, 2024Beyond viral dances and trending sounds, TikTok has quietly transformed into one of the most powerful...
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Technology
Building Community Through Nano-Influencers: How Peersway Transforms Social Media Marketing
November 1, 2024When Arnab Majumdar launched Peersway in 2016, he began with a simple test: would college students...
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