Stories By Cecilia Carloni
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Commentary
YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]
September 6, 2024Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...
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Brand
L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club
September 6, 2024L’Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...
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Technology
Everbloom CEO Lukas Runte Reveals Why Traditional Finance Is Failing Content Creators
September 6, 2024Imagine popular YouTubers wielding the financial power of a Hollywood studio. That’s the future Everbloom is...
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Brand
Kenyan Content Creators To Get All-Expenses-Paid Trip To China – Here’s the Catch
September 5, 2024The Chinese Embassy in Kenya is launching an initiative to offer select Kenyan online content creators...
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Technology
Spotter Studio Unveiled: AI-Powered Software Assisting YouTube Creators
September 5, 2024Spotter, a platform supporting YouTube creators, launched Spotter Studio, an AI-powered software suite designed to assist...
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Brand
Influencer Katie Fang Fronts Campaign For Cetaphil’s Biggest Skincare Collection
September 4, 2024Galderma-owned skincare brand Cetaphil launched its Gentle Exfoliating collection, marking its first influencer-led campaign. The brand...
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Brand
NFL Assembles Creator Squad To Engage With Gen Z, Diverse Fans
September 4, 2024The National Football League (NFL) is expanding its influencer marketing strategy for the 2024/25 season, deploying...
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Talent Collectives
Transforming The Industry: Ashley Villa & Rare Global Create The Future Of Talent Management
September 3, 2024Photo credit: Emilynn Rose When Ashley Villa’s YouTuber sister needed help negotiating a deal, the former...
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Commentary
Australian Digital Ad Spend Surges To $15.6B: Video And Audio Lead The Growth
September 2, 2024Australian internet advertising expenditure reached $15.6 billion for the financial year ending June 30, 2024, marking...
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Commentary
Gen Z Chooses Social Commerce For Holiday Shopping, 7x More Than Baby Boomers [REPORT]
September 2, 2024Gen Z consumers are embracing social media platforms for holiday shopping at a rate significantly higher...
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Commentary
Why Paramount Is Selling VidCon and Who’s Betting Big On Its Future
September 2, 2024Paramount Global is selling its creator conference VidCon to UK-based media and events company Informa. Sources...
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Platform
TikTok’s Algorithm Gets A Makeover: 3 Ways You Can Now Influence Your Feed
September 2, 2024TikTok has introduced new features allowing users to fine-tune their content preferences, offering greater control over...
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Strategy
Invite-Only Niimbus Conference Unites Influencer Marketing Execs For Strategic Solutions
September 2, 2024In an industry known for its quick growth and flashy spectacles, one veteran marketer is betting...
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Technology
How GetResponse Is Empowering The Podcast Industry In 2024, According To Their New Brand Evangelist
September 2, 2024Email marketing might seem old-school, but it’s returning to the creator economy. As TikToks and podcasters...
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Strategy
What’s Next For The Creator Economy? Collective Voice’s Clair Sidman Weighs In On Key White House Conference Takeaways
August 30, 2024The creator economy is no longer just a niche corner of the internet — it’s reshaping...
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Influencer
From Dental Assistant To Full-Time Content Creator: Bailey Mitchell’s 7-Month UGC Transformation
August 28, 2024In just seven months, Bailey Mitchell has transformed from a dental assistant in a small North...
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Technology
How The AI-Powered CreatorTag Platform Drives Award-Winning Campaigns For Eleve Media
August 27, 2024Artificial intelligence is taking over influencer marketing, and India’s Eleve Media aims to be at the...
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Technology
How SoSquared CEO Sam Royle Is Engineering Data-Driven Success In Influencer Marketing
August 26, 2024“Influencer marketing is a bit of an infant industry. And naturally, with all infant industries comes...
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Brand
Traackr CEO Reveals How Brands Can Boost Influencer Results 4x With New Analytics Tool
August 21, 2024Brands and creators dance in perfect harmony, their partnerships yielding four times the results of their...
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Technology
How Fanfix Is Helping ‘Hawk Tuah’ Star Haliey Welch Turn Viral Fame Into A Lasting Career
August 21, 2024In a time when viral fame can vanish quickly, Haliey Welch, the “Hawk Tuah” girl, faced...
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Agency
MODERNSPEAK’s Kristyn Snell Exposes The Hidden Value Gap In Influencer Partnerships
August 19, 2024When Kristyn Snell reached out to five parenting bloggers in 2017, their willingness to promote her...
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Influencer
The Secret Formula Behind “Mr. Thank You”: Sergey Kosenko’s Journey To 46 Million Instagram Followers
August 19, 2024Turning a simple “thank you” into a multi-million-dollar empire sounds impossible. Yet, that’s exactly what Sergey...
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Influencer
Alyssa McKay Shares Her Journey From Foster Care To Full-Time Content Creator
August 19, 2024“I’ve vlogged every day for three years straight,” says Alyssa McKay, her voice a mix of...
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Influencer
Landen Purifoy’s Crescendo From Lockdown Boredom To Content Creation Fame And 18M+ Followers
August 16, 2024Ping-pong balls bouncing off pots and pans create melodies that captivate millions. This isn’t a quirky...
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Influencer
How ‘Edutainment’ Creator Hafu Go Turned Hobbies Into Viral Content
August 16, 2024From lip-syncing Taylor Swift to 200 viewers to teaching millions about Rubik’s Cubes and yo-yo champions,...
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