Stories By Cecilia Carloni
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Commentary
[REPORT] Joe Rogan, Tucker Carlson Lead Pack Of Influential Alternative Voices – But Are Their “News” Sources Reliable?
June 18, 2024A new report from the Reuters Institute for the Study of Journalism examines the rise of...
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Technology
A Musician’s Dream: Getting Paid For Content While Fans Earn Crypto Rewards
June 18, 2024A new blockchain-based music platform called Stage aims to empower musicians and fans alike through an...
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Influencer
15 Million Livestreamers In China May Soon Get Government Recognition
June 17, 2024China is considering officially recognizing livestreaming as an occupation, a move that could grant the country’s...
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Brand
Lecrae, Olivia Dunne, And More: NBCUniversal’s Enlisting A Star-Studded Lineup Of 27 Creators For The Paris Olympics
June 17, 2024NBCUniversal unveiled an unconventional approach to covering the Olympic Games in Paris 2024. It partnered with...
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Platform
One Hub To Rule Them All: TikTok Centralizes Creative Tools For Brands
June 17, 2024TikTok announced the launch of TikTok One, a centralized destination for marketers to access the platform’s...
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Influencer
TikTok’s “Off The Record” Gives The Inside Scoop On The Creative Process Of Top Artists Like Shakira, Charli XCX, Meghan Trainor
June 17, 2024TikTok launched a new series called “Off the Record” that gives fans an inside look at...
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Commentary
[REPORT] This Counterintuitive Influencer Strategy Drives 114X Higher Revenue Per Follower
June 14, 2024New research upends conventional marketing wisdom by showing that brands generate significantly higher revenue per follower...
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Commentary
From Amish Farms to Bison Feeding: The Unexpected Adventures Awaiting Travel Influencers in Shipshewana
June 14, 2024The small town of Shipshewana, Indiana, with a population of just 800 people, is hosting the...
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Platform
Meta Plans to Bring AI Chatbots Imitating Celebrities to Instagram?
June 14, 2024Meta is developing technology that would allow Instagram users to create and interact with artificial intelligence...
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Strategy
Research Reveals Why Shutting Down Comments and Silencing Fans Could Sink an Influencer’s Career
June 14, 2024A new study from the University of Alabama and Vanderbilt University finds that influencers who disable...
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Agency
These College Students Founded an Agency to Tap Into the Exploding NIL Industry
June 14, 2024Two Syracuse University students are tapping into the athlete influencer wave through their upstart agency, Slice...
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Platform
Reddit Partners With DoubleVerify To Lift The Veil On A Crucial Advertising Metric – Here’s What It Means
June 13, 2024Reddit announced a partnership with DoubleVerify – an independent media effectiveness platform that uses AI to...
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Platform
TikTok’s Bold Move: Using Image Search To Compete With Amazon And Google For Online Shopping Supremacy
June 13, 2024TikTok is testing a new image search feature for shopping on its platform. The feature, first...
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Brand
Sin City’s MGM Reinvents Itself Again By Naming Viral Nation As Marketing Maestros
June 13, 2024MGM Resorts International, the Las Vegas-based global hospitality and entertainment giant, has named Viral Nation as...
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Brand
Starbucks To Spark Connections Through Storytelling With New Content Venture
June 12, 2024Starbucks announced the launch of Starbucks Studios, a new initiative to produce original entertainment content aimed...
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Influencer
Nigerian Actress Temi Otedola Lands Major Brand Ambassador Deal With L’Oréal Paris Makeup
June 11, 2024L’Oréal Paris has named Nigerian actress, entrepreneur, and influencer Temi Otedola its new African Digital Brand...
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Agency
Gatorade, Coffee Meets Bagel Turned To This Under-The-Radar Agency For Influencer Campaigns – The Secret To Their Standout Work
June 11, 2024Uncharted Agency co-founders Victor Wong and Edward Kwag are on a mission to help creators and...
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Technology
How gen.video Crafted an Award-Winning Multi-Platform Campaign for Two Tech Giants
June 10, 2024gen.video CEO Jessica Thorpe is riding high after her company won two silver recognitions at the...
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Influencer
From Ramen Noodles To Social Media Fame: The Story Of Ivan McCombs And His Rise As RamenKingIvan
June 10, 2024Ivan McCombs, known as RamenKingIvan on social media, has made a name for himself by creating...
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Platform
Twitch Just Became A Legal Streaming Hub For DJs, Deal Involves Major Record Labels
June 10, 2024Twitch announced landmark licensing deals with Universal Music Group, Warner Music Group, Sony Music, and hundreds...
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Technology
Creators Taking Center Stage At Tribeca Festival Thanks To Major Partnership Announcement
June 10, 2024The Tribeca Festival announced plans for a new Creator vertical in partnership with Whalar Group. The...
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Platform
Paris Hilton, CNN Among “Very Small” Number Of Accounts Hit In TikTok Hack
June 6, 2024TikTok confirms it addressed a cyberattack that compromised access to a “very small” number of brand...
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Agency
BENlabs Shakes Up Leadership And Cuts Staff: What’s Behind The Restructuring?
June 6, 2024Influencer marketing firm BENlabs announced on LinkedIn a restructuring focused on three core areas: product placement,...
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Technology
Kajabi Unveils AI Tools To Transform How Top Creators Automate Lead Capture
June 5, 2024Kajabi, an all-in-one platform for digital creators, coaches, and entrepreneurs, launched creator.io, a new AI tool...
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Brand
IKEA’s ‘Careers Done Different’ Campaign Is A Unique Way To Land A Gig
June 4, 2024IKEA launched a new campaign this week called ‘Careers Done Different’ to attract a younger generation...
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