Stories By Cecilia Carloni
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Commentary
[REPORT] How Social Media Stars Are Ditching Brands For Direct-To-Fan Paydays
May 22, 2024A new report from market research firm EMARKETER reveals that more social media creators are going...
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Technology
Can Creator-Driven Platforms Like DeviantArt Be Used To Train AI Models Without Creator Consent? 10+ Artists Sue To Find Out
May 22, 2024Over 10 artists, including Sarah Andersen, Kelly McKernan, Karla Ortiz, Adam Ellis, Gregory Manchess, and Jingna...
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Influencer
MrBeast Throws Down The Gauntlet, Challenges T-Series CEO To A Boxing Match
May 21, 2024YouTube star Jimmy Donaldson, known as MrBeast, publicly challenged Bhushan Kumar, the chairman and managing director...
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Platform
Click-Worthy Curiosity: What is Instagram’s New “Peek” Feature All About?
May 20, 2024Meta is developing a new feature called “Peek” that aims to facilitate authentic and ephemeral photo-sharing...
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Influencer
Industry Insider Debunks the Biggest Myths About Influencer Marketing
May 20, 2024Chris Ryan got his start in the creator economy by helping elevate top influencers like Alex...
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Influencer
From Corporate Career to Instagram Star: Meet Rabia Bhatty, the Influencer Redefining Modest Style for the Masses
May 20, 2024After years of working within the supply chain industry for a number of manufacturers, Psychology graduate...
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Brand
Expedia Unveils New Platform Gathering All The Influencer Tips In One Place
May 16, 2024Expedia Group has launched “Travel Shops,” a new platform that allows content creators to curate and...
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Platform
Creators Get The Insider Track On Instagram’s Roadmap In Candid New Series
May 16, 2024Instagram is introducing a fresh interview series titled “Creator POV,” in which prominent creators on the...
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Agency
London Advertising Giant Teams Up With Aussie Experts To Crack The Influencer Marketing Code
May 16, 2024Bicycle London, a major advertising agency in the UK capital, has launched Ripple, an in-house influencer...
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Influencer
This Startup Is Using AI To Overthrow Old-School Athlete Marketing
May 15, 2024“I was passing athletes on the way to class and walking in and out of local...
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Commentary
[REPORT] From Deloitte: Untapped Potential In The $250B (And Growing) Creator Economy
May 12, 2024Deloitte released a report titled “Creator Economy in 3D,” revealing the growing influence of content creators...
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Influencer
For Chantelle Rance, Influencer Stardom Began With Outfit Pics During Lockdown
May 10, 2024Actress Chantelle Rance found an unexpected new career path during the pandemic lockdowns. With her acting...
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Platform
TikTok Just Flipped the Script On Deepfakes, Starts Auto-Labeling AI Content
May 10, 2024TikTok announced it is beginning to automatically label AI-generated content (AIGC) when uploaded from certain other...
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Platform
TikTok Sues U.S. Government To Block Historic Ban On “Single Speech Platform”
May 9, 2024TikTok and its parent company, ByteDance, filed a petition with the U.S. Court of Appeals for...
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Platform
TikTok Just Dropped An Update For Advertisers – Pulse Max Unlocks The Top 4% of Red Hot, Brand-Safe Content
May 9, 2024TikTok unveiled new advertising offerings as part of its TikTok Pulse suite. These solutions guarantee that...
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Platform
Brands Can Now Seamlessly Blend AR Lenses Into Snapchat Product Ads
May 9, 2024At NewFronts 2024, Snapchat announced a new advertising feature called “AR Extensions” that allows brands to...
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Technology
Founder Lewis Tennant Leads The NZ Podcasting Summit To New Heights In The Era Of Digital Content Dominance
May 9, 2024Podcasting has emerged as a powerful medium for storytelling and audience engagement. Lewis Tennant, the visionary...
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Commentary
[REPORT] Measuring ROI: The #1 Influencer Marketing Challenge For 49% Of Brands (And How To Solve It)
May 8, 2024A full-service marketing agency for international premium and luxury brands, WHITE Communications, has released a report...
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Commentary
[REPORT] Instagram Steals The Social Media Spotlight With A 9% Surge In Brand Interactions
May 8, 2024The social media marketing platform Emplifi has released a report titled “2024 Social Media Benchmarks,” covering...
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Commentary
[REPORT] Move Over Fitspo: This Two-Week Instagram Experiment Caused A Massive Shift In Eating Habits
May 8, 2024In a novel pilot study published in the journal Digital Health in April 2024, researchers from...