Stories By Cecilia Carloni
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Commentary
[REPORT] From Deloitte: Untapped Potential In The $250B (And Growing) Creator Economy
May 12, 2024Deloitte released a report titled “Creator Economy in 3D,” revealing the growing influence of content creators...
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Influencer
For Chantelle Rance, Influencer Stardom Began With Outfit Pics During Lockdown
May 10, 2024Actress Chantelle Rance found an unexpected new career path during the pandemic lockdowns. With her acting...
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Platform
TikTok Just Flipped the Script On Deepfakes, Starts Auto-Labeling AI Content
May 10, 2024TikTok announced it is beginning to automatically label AI-generated content (AIGC) when uploaded from certain other...
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Platform
TikTok Sues U.S. Government To Block Historic Ban On “Single Speech Platform”
May 9, 2024TikTok and its parent company, ByteDance, filed a petition with the U.S. Court of Appeals for...
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Platform
TikTok Just Dropped An Update For Advertisers – Pulse Max Unlocks The Top 4% of Red Hot, Brand-Safe Content
May 9, 2024TikTok unveiled new advertising offerings as part of its TikTok Pulse suite. These solutions guarantee that...
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Platform
Brands Can Now Seamlessly Blend AR Lenses Into Snapchat Product Ads
May 9, 2024At NewFronts 2024, Snapchat announced a new advertising feature called “AR Extensions” that allows brands to...
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Technology
Founder Lewis Tennant Leads The NZ Podcasting Summit To New Heights In The Era Of Digital Content Dominance
May 9, 2024Podcasting has emerged as a powerful medium for storytelling and audience engagement. Lewis Tennant, the visionary...
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Commentary
[REPORT] Measuring ROI: The #1 Influencer Marketing Challenge For 49% Of Brands (And How To Solve It)
May 8, 2024A full-service marketing agency for international premium and luxury brands, WHITE Communications, has released a report...
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Commentary
[REPORT] Instagram Steals The Social Media Spotlight With A 9% Surge In Brand Interactions
May 8, 2024The social media marketing platform Emplifi has released a report titled “2024 Social Media Benchmarks,” covering...
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Commentary
[REPORT] Move Over Fitspo: This Two-Week Instagram Experiment Caused A Massive Shift In Eating Habits
May 8, 2024In a novel pilot study published in the journal Digital Health in April 2024, researchers from...
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Technology
Unique Genius: The Business Of Creators’ Podcast: Thinkific’s Greg Smith On Helping Creators Build Thriving Businesses In The Creator Economy
May 7, 2024Greg Smith, Co-Founder and CEO of Thinkific, is on a mission to empower creators to transform...
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Platform
TikTok’s Letting AI Curate The Hottest Content For Brands – Here’s How The Magic Happens
May 6, 2024TikTok has announced the rollout of “Pulse Custom Lineups,” a new advertising solution that utilizes generative...
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Influencer
How This Influencer Built An Business Around Empowering Women Through Fashion & Mindset
May 5, 2024Dani Kumrou traded in life as a classroom teacher almost nine years ago to build an...
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Commentary
Creators Are The New Media Powers – And YouTube Is Helping Them Build Empires
May 5, 2024YouTube revealed in a February letter that it has paid over $70 billion to creators, artists,...
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Influencer
Want To Go Viral? This 50 Billion Views Creator Breaks Down Mastering The Algorithms
May 4, 2024Justin Flom, a renowned content creator and magician, has taken the digital world by storm with...
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Platform
LinkedIn’s Unexpected Move: Can Playing Games Actually Help Users’ Careers?
May 3, 2024LinkedIn is venturing into the gaming industry with the launch of three new daily puzzle games:...
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Influencer
He Struggled For Years Until Finding His Niche Getting Millions Of Views Teaching VFX Magic
May 3, 2024Colin Pomeroy’s path to becoming a top creator with nearly 700,000 followers was an accidental one....
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Commentary
[REPORT] From 9-To-5 to Full-Time Creators: How 6% Made The Leap Last Year
May 2, 2024ConvertKit’s “2024 State of the Creator Economy” report finds a growing number of creators leaving traditional...
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Agency
Snapchat Rolls Out The Red Carpet For Elite Agencies With Advanced Partner Perks
May 2, 2024Snap has unveiled its Advanced Partner Program, granting select marketing agencies and partners exclusive access to...
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Platform
Twitch Launches ‘Discovery Feed’ Just As Congress Threatens To Ban TikTok – Coincidence Or Strategic Move?
May 2, 2024Amazon-owned live-streaming platform Twitch has introduced a new short-form video feature called “Discovery Feed,” Bloomberg reports....
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Technology
Atmosfy’s Enticing Reward Strategy: Giving Back To The Creators And Community
May 1, 2024Atmosfy, a popular app that helps users discover local experiences in over 10,000 cities, has announced...
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Technology
This AI Startup Just Raised Funds to Improve Influencer Discovery
May 1, 2024Influencer marketing company vHub.ai has announced raising an undisclosed amount in a seed funding round from...
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Platform
EU Says No To TikTok’s Plan To Literally Pay Users Based On Their Screen Time
May 1, 2024TikTok announced it is shutting down its “TikTok Lite” rewards program after EU officials launched an...
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Influencer
Fitness Influencers Kayla Itsines Launches Podcast
April 30, 2024Australian fitness influencer Kayla Itsines, who has amassed 16 million Instagram followers, is launching a new...
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Platform
Meta Conversations In Brazil: Get Insights Into Business Messaging First-Hand
April 30, 2024Meta has announced a major virtual event on June 6 in São Paulo at 2 PM...
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