Stories By Cecilia Carloni
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Platform
Meta Conversations In Brazil: Get Insights Into Business Messaging First-Hand
April 30, 2024Meta has announced a major virtual event on June 6 in São Paulo at 2 PM...
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Agency
Beacons Spotlights Top Creator Agencies In 2024 List
April 30, 2024Beacons, the leading platform for creator management, has released its second annual Top Creator Agencies List....
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Brand
How One Minnesota County Plans To Engineer Its Own Rural Rebound Through NIL Deals
April 29, 2024Otter Tail County, a rural area in Minnesota, faces a daunting challenge – the potential loss...
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Agency
The Untapped Power Of Niche Communities: Havas Red’s Fresh Approach To Influencer Marketing
April 29, 2024Philippines-based market agency Havas Red has announced a new approach to influencer marketing that focuses on...
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Technology
Enough Playing By Big Tech’s Rules – This Platform Puts Content Monetization In Creators’ Hands
April 26, 2024BrandArmy, based in Los Angeles, a new platform aiming to upend the creator economy, is empowering...
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Influencer
From Boy Band To Solo Sensation: Princeton Perez’s Journey Of Self-Discovery, Resilience, And Authentic Artistry In The Age Of Social Media
April 26, 2024Princeton Perez, an American artist and content creator, hails from Downey, California, where he grew up...
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Technology
Enough Playing By Big Tech’s Rules – This Platform Puts Content Monetization In Creators’ Hands
April 25, 2024BrandArmy, based in Los Angeles, a new platform aiming to upend the creator economy, is empowering...
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Brand
BRUNO Exchange: One-Stop Shop For Social Media Posts And NIL Marketplace For Student-Athletes
April 25, 2024Brown University’s Division of Athletics and Recreation, in collaboration with Teamworks Influencer, has announced the launch...
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Technology
Entertainment Lawyer Raises $3M To Revolutionize How Creators Bank
April 24, 2024Bump, a wealth tech and financing platform for creators, announced it has raised $3 million in...
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Commentary
[REPORT] Hot Off The Press: Seasoned Influencers Reveal Their #1 Concern For 2024
April 24, 2024Digital commerce and creator engagement platform URLgenius has released the “Creator Day Lightning Survey” survey, which...
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Agency
Behind Ogilvy’s ‘Healthfluencer’ Strategy To Fend Off Medical Misinformation On Social Media
April 24, 2024Ad agency Ogilvy is rolling out a new business line that taps into the world of...
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Commentary
[REPORT] The Role Of Influencer Marketing In Driving The Global Luxury Market To $354 Billion In 2023
April 24, 2024The global luxury goods market reached $354.81 billion in revenues in 2023, up 13.5% from $312.63...
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Platform
From Registration To Fact-Checking: Snapchat’s Full-Court Press To Mobilize Young Voters In 2024
April 23, 2024As the 2024 U.S. elections are approaching, Snap has announced new features to empower its substantial...
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Platform
Instagram Unveils Promotional Tools To Help Creators Tap Into Their 2 Million Subscriptions
April 23, 2024Instagram has unveiled new tools to help creators promote and monetize their subscription offerings on the...
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Technology
Tech Entrepreneur Pours 10 Years Of Studying Social Media Into New Gen Z-Focused App
April 22, 2024Tiffany Zhong, a 27-year-old tech entrepreneur, has spent the past decade studying social media habits to...
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Brand
Taylor Swift X TikTok: Unpacking The ‘Tortured Poets Department’ Collaboration
April 22, 2024Pop superstar Taylor Swift has partnered with TikTok to deliver an immersive experience for her latest...
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Brand
Inside The Rise Of SMITH&SAINT: The Female-Led Powerhouse Redefining Talent Representation And Brand-Building
April 22, 2024SMITH&SAINT is a female-led talent and brand-building agency, founded in 2018 by Britt St. George and...
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Talent Collectives
Teamwork, Transparency And Brand Alignment: Unpacking Sintillate Talent’s An Award-Winning Influencer Agency’s Formula
April 19, 2024From Psychology Roots To Influencer Agency Pioneer Sinan Sahin’s path to founding one of the UK’s...
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Commentary
[REPORT] From Instagram To YouTube, India’s Creators Hold The Key To Billion-Dollar Brands
April 19, 2024A new study from Kofluence highlights how social media influencers and content creators are remolding several...
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Influencer
This 15-Year-Old Colombian-American Creator Finds Early Success On TikTok
April 18, 2024Isabella Escudero, a young content creator from Florida, is making waves on TikTok with her engaging...
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Brand
Thinkific’s The Leap Platform Harnesses AI To Streamline Creator Monetization And Unleash Entrepreneurial Potential
April 18, 2024For content creators worldwide, one challenge has remained persistent – converting creative passion into sustainable income....
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Brand
Clothing Brand Taps Influencer Moms To Celebrate Mother’s Day Through Fashion, Charity
April 17, 2024Women’s clothing brand Z SUPPLY has announced the launch of a Mother’s Day campaign. The “To...
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Commentary
TikTok Reveals Key Ingredient for Brands To Tap Into Massive Bilingual Audience
April 17, 2024A new study from TikTok and NRG highlights the effectiveness of incorporating Spanish-language elements into advertising...
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Brand
The End Of An Era? Fashion House Revolve Rethinks Coachella Camps And Influencer Trips
April 16, 2024Revolve once made an all-in bet on influencer marketing and scored big. Known for its influencer...
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Platform
Substack Podcasts Can Now Be Found On Spotify
April 12, 2024Spotify has announced a new partnership with Substack, allowing its podcast creators to distribute their free...