Stories By Cecilia Carloni
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Platform
Over 14 Million Engagement Signals Analyzed: The Platforms Where Top Brands Win (And Why)
March 29, 2024Instagram and TikTok exhibit contrasting patterns in engagement rates across influencer tiers, according to exclusive data...
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Platform
Court Bombshell: Meta Accused Of Illegally Wiretapping Rival For Competitive Edge
March 28, 2024Court filings unsealed last week allege that Meta, the parent company of Facebook, crafted an internal...
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Platform
LinkedIn Ventures Into Short-Form Video Territory, App Tests TikTok-Esque Feed
March 28, 2024LinkedIn confirms it is testing a new TikTok-like vertical video feed within its professional networking app....
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Technology
1,000 Influencers Per Month: How One Platform Automates Gifting At Massive Scale
March 28, 2024The Rise of the Creator Economy As influencer marketing continues to grow, brands are increasingly turning...
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Influencer
Finfluencers Face Jail Time, Unlimited Fines for Non-Compliant Ads Under New UK Rules
March 27, 2024The United Kingdom’s Financial Conduct Authority (FCA) has issued new guidance cracking down on financial promotions...
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Technology
The Unconventional Path This Exec Took To Become An Influencer Marketing Leader
March 27, 2024Victoria Bachan is the President of Whalar’s Global Talent Division, a role that puts her at...
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Brand
Blue Heaven’s Skincare-Infused Makeup Line “&” Gets A Festive Boost With AnyMind Group’s Influencer Campaign
March 27, 2024AnyMind Group, a BPaaS company specializing in marketing, e-commerce, and digital transformation, announced it has successfully...
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Technology
LTK’s Latest Move Helps Creators Win At The One Thing 95% Struggle With
March 27, 2024LTK, a creator commerce platform, has introduced a new suite of tools and features aimed at...
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Influencer
82% Of Gen Z Wants Full-Time Creator Careers – Here’s The Program Helping Them Succeed
March 27, 2024Her Campus Media, the Gen Z media and marketing ecosystem, has launched Certified Influence – a...
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Technology
This AI Tells Creators Exactly What To Film For Brands – And It’s Revolutionizing UGC
March 27, 2024Striking the right balance between authenticity and brand control has long been a challenge in user-generated...
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Platform
This 20-Year-Old’s Startup Aims To Disrupt How Brands And Influencers Collaborate And Get Paid
March 26, 2024Elijah Khasabo, just 20 years old, is the co-founder of Vidovo – a bold startup with...
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Platform
TikTok Exodus: Big Brands Prepared To Shift, Solo Entrepreneurs And Small Businesses On Shaky Ground
March 26, 2024Large brands that have built marketing strategies around TikTok are making contingency plans in case the...
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Influencer
He Left The Military To Conquer Art, Travel And Business – And He’s Clearly Just Getting Started
March 25, 2024For Kristopher Anderson, creation is a calling that spans multiple mediums. The artist, travel and lifestyle...
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Influencer
Unfiltered: 19 Year Ald Australian Creator Divulges How OnlyFans Fame Has Negatively Affected Her Life
March 25, 2024The trend of young women joining the subscription platform OnlyFans and creating adult content is rising...
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Influencer
The Accidental Influencer: How Brent Underwood Turned A Ghost Town Into A Media Empire
March 25, 2024From Marketing Professional to Ghost Town Proprietor Brent Underwood never expected a simple text message to...
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Agency
With 300,000 Vetted Creators, Qoruz Is helping To Lead India’s Influencer Marketing Wave
March 25, 2024India’s influencer marketing industry is rapidly evolving, fueled by the creator economy boom. As brands increasingly...
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Talent Collectives
Benvenuto In Italia: Embark On An Audio Journey With New Podcast Dedicated To Italian Culture And Lifestyle Come April 23
March 23, 2024A new media venture aims to bring the essence of Italian living to podcast listeners worldwide....
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Influencer
The Company Powering L’Oréal’s Massive Global Influencer Strategy Across 140 Markets
March 22, 2024A Platform Built on Mutual Understanding Co-founded by Pierre-Loïc Assayag, a self-proclaimed “global citizen,” Traackr has...
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Influencer
How This YouTube Star Manifested The Opportunity Of A Lifetime For Her Beauty Brand
March 22, 2024The Center, the beauty accelerator founded by Ben Bennett, has announced a new partnership with digital...
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Platform
Move Over Big Budgets – Snapchat Just Democratized Augmented Reality Branding
March 22, 2024Snapchat has introduced a new augmented reality (AR) ad offering called Sponsored AR Filters, expanding brands’...
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Agency
Financial Fallout: Podcast Firm In Bankruptcy After Payment Woes Go Viral
March 22, 2024Kast Media Inc., a podcast production company accused of owing millions to content creators, files for...
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Brand
Brewing An Influencer Storm: Iconic Beer Brand Taps In With New Agency Of Record
March 21, 2024Duvel Moortgat UK, the family-owned brewery group behind acclaimed craft beer brands like Duvel and Chouffe,...
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Technology
YouTube Playlist To Audio Podcast Made Easy: Video Creators Just Gained Access To New Audiences
March 21, 2024Blubrry has launched Vid2Pod, a feature that allows YouTube creators to turn any of their playlists...
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Technology
New $5-Million Backed Music Licensing Platform Launched: High-Quality Audio Material Up For Grabs
March 21, 2024Music licensing platform, WavMaker, has launched with $5 million in seed funding. The platform is designed...
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Influencer
Creators Turn Models: Fashion Influencers Stepping On The Runway At Theorist Media’s Event
March 21, 2024Theorist Media’s YouTube channel The Style Theorists is gearing up to host “Creators in Fashion,” a...
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