Stories By Cecilia Carloni
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Platform
The Creators’ Campus: Inside The Lighthouse’s Vision For The Booming Creator Economy
March 21, 2024In the original 1937 Venice post office, a new kind of campus is taking shape. The...
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Talent Collectives
Who Is TheSoul Publishing? The Positive Content Company at Center Of The Creator Universe With Over 2 Billion Social Followers And A Team Spread Across 71 Countries
March 20, 2024TheSoul Publishing, a digital studio creating uplifting content for worldwide audiences, has built an audience of...
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Commentary
Inside the Multi-Million-Dollar Podcast Advertising Business: Top 15 Players’ Spending In February
March 20, 2024The top 15 brands engaged in podcast advertising spent a combined $49.5 million in February, according...
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Platform
Meta Takes A Step Back By Retiring Crucial Misinformation Tracking Tool
March 20, 2024Meta has confirmed that it is shutting down CrowdTangle, its social media monitoring tool, on August...
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Commentary
How To Successfully Navigate The Social Media Landscape: New Consumer Report Sheds Light On What Users Really Want From Brands
March 20, 2024A report released by the social media management platform Hootsuite provides data-driven insights into consumer behaviors...
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Platform
Creativity Pays Off: Maximize Your Content Monetization With TikTok’s Latest Rollout
March 19, 2024TikTok, has officially launched its Creator Rewards Program after completing a beta testing period, the company...
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Agency
Multinational Advertising Company Continues Acquisition Spree With U.K. Social Media Agency Deal, Aims To Enhance Brand Platform Presence
March 19, 2024Havas, the French multinational advertising and public relations company, has announced the acquisition of Wilderness, a...
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Agency
Influencer Marketing To Bloom With New Strategic Partnership Between India’s Media Conglomerate And Tech Stack?
March 19, 2024Influencer Marketing To Bloom With New Strategic Partnership Between India’s Media Conglomerate And Tech Stack?
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Platform
Are Lawmakers Cracking Down On OnlyFans Due To Its Controversial Content Spiraling Out Of Control?
March 18, 2024A Reuters investigation has prompted calls from U.S. and British lawmakers for stricter safeguards against online...
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Technology
Rising Indian Creator-Focused Platform Secures Silicon Valley Investment
March 18, 2024Andreessen Horowitz (a16z) continues to expand its investments in the Indian startup ecosystem. The firm has...
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Brand
How A Californian Grocery Store Chain Capitalized On A Viral TikTok Trend Involving Mini Totes
March 18, 2024Trader Joe’s mini canvas tote bags have taken TikTok by storm. A humble $2.99 mini bag...
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Technology
Click Analytic Aims To Simplify Influencer Marketing For Brands And Creators Alike
March 18, 2024For brands looking to tap into the power of influencer marketing, the process of finding the...
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Technology
Creators As Data Marketplaces? This Company Has A Bold Plan To Reshape Industry Power Dynamics.
March 18, 2024Christian Liquigan joined influencer marketing agency Stargazer as CEO just over a month ago, but he’s...
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Technology
This Company Is Giving Brands a Calendar Of Creators’ Biggest Life Events To Partner With Them First
March 15, 2024Leading creator marketplace #paid (Hashtag Paid Inc.) has launched its new Creator Calendar, providing brands with...
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Technology
How Influencer Marketing Startup Starbuzz.ai Aims To Refine AI Marketing Business With New $500K Seed Funding
March 14, 2024AI-powered influencer marketing platform Starbuzz.ai has raised $500,000 in seed funding from an undisclosed investor, the...
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Platform
Controversial TikTok Bill Spurs Online Content Creators To Rally In Washington
March 14, 2024As the TikTok bill that could force Chinese ByteDance to divest from its viral video app...
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Technology
This Social Media Network Is Inviting 100 Creators To Become Co-Owners
March 13, 2024Known as an ad-free social membership network counting nearly seven million users, VERO announced on March...
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Technology
Lightricks Announces New AI Studio With Enhanced Visual Storytelling Capabilities For Creators
March 13, 2024Lightricks announced the upcoming launch of its AI-powered filmmaking studio, LTX Studio. As a developer of...
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Platform
TikTok Appoints New Global Trust And Safety Chief Amid Security Scrutiny
March 13, 2024TikTok announced the appointment of Adam Presser as its new head of the Global Trust and...
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Influencer
AI Influencers as Money Machines: Secret Creators Earn Big Each Month
March 13, 2024A new breed of influencers is earning thousands of dollars each month on adult content platforms...
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Talent Collectives
UCLA Student-Athletes Elevate Game By Launching Influencer Club for Social Media-Savvy
March 13, 2024A new peer-led organization has launched at UCLA to help student-athletes elevate their personal brands and...
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Influencer
Netflix Aims To Conquer Sports Streaming With Blockbuster Mike Tyson vs. Jake Paul Fight In July
March 13, 2024Netflix is making a major foray into combat sports by partnering with Most Valuable Promotions (MVP)...
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Platform
MarketPryce’s Algorithm Matches Brands with Student-Athletes Based on Shared Values
March 13, 2024MarketPryce, founded by Jason Bergman, is a platform that facilitates meaningful partnerships between companies and college...
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Influencer
Chinese Influencer Comes Under Fire As AI Course Sales Scandal Unfolds
March 12, 2024A prominent Chinese social media influencer who goes by “Li Yizhou” is facing intense scrutiny over...
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Agency
How Two 20-Somethings Built A Gen Z Empire Of 10,000+ Trendsetters
March 11, 2024Co-Founded by Shaina Zafar and Ziad Ahmed in 2016, JUV Consulting has carved out a unique...
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