Stories By Cecilia Carloni
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Agency
Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable
February 17, 2025Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...
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Agency
How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts
February 17, 2025When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...
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Technology
Tech Startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 17, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Agency
Privy Reviews: The ‘Rotten Tomatoes’ For Creators
February 14, 2025“Reviews are great for digital word of mouth,” explains Vanessa Franz, founder and CEO of Privy...
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Agency
Creator Economy Sees Major Consolidation As TheSoul Publishing Acquires Mediacube Stake
February 12, 2025TheSoul Publishing recently acquired a majority stake in Mediacube. The deal combines TheSoul’s content creation and...
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Agency
INFLOW Network: Finding Its Niche As The ‘TED Talks’ Of The Influencer Marketing Industry
February 12, 2025“Everyone was playing the same game,” says Afşın Avcı about people setting up influencer marketing agencies...
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Strategy
Marketing Integration: How Tuff Transforms Campaigns Into Growth Engines
February 12, 2025Creative brand teams know how to deliver compelling narratives. Performance teams, on the other hand, leverage...
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Commentary
Influencer Marketing Spend To Grow In 2025, Along With Rise Of Local & Niche Creators
February 12, 2025U.S. influencer marketing spending will grow 14.2% to $9.29 billion in 2025, excluding paid media amplification...
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Influencer
Gabby Beckford On How Creators Should Build Their Businesses In A Maturing Creator Economy
February 12, 2025For creatorpreneur and Packs Light founder Gabby Beckford, creators are not just content machines anymore; they...
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Agency
Whalar Group’s Sixteenth Launches Sports Division to Empower Athletes in the Creator Economy
February 11, 2025Sixteenth, a division of Whalar Group, has launched Sixteenth Sports, a new division that will redefine...
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Commentary
Over 90% of Internet Users Watch TV Content via Streaming, Highlights Shifting Digital Content Consumption
February 10, 2025New research from We Are Social reveals significant changes in how people consume digital content, with...
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Platform
British Parents Sue TikTok Over Viral Challenge Deaths
February 10, 2025A group of British parents filed a wrongful death lawsuit against TikTok and its parent company,...
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Brand
Bucket List Publications: Empowering A New Family Travel Content Category
February 7, 2025“The idea of traditional jobs has really kind of gone out the window,” says Lesley Carter,...
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Technology
SwayID: The ‘Seatbelt’ For Safeguarding Influencer & UGC Marketing In Times Of Trust Crisis
February 7, 2025The creator economy has hit a critical inflection point. The U.S. Federal Trade Commission (FTC) has...
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Commentary
Sundance 2025 Embraces Creator Economy With Dedicated Event, Highlights Industry Trends
February 6, 2025Leading YouTube creators Sean Evans, Rhett McLaughlin, and Link Neal shared insights on content monetization and...
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Commentary
The Rise Of Specialized Creator Economy Consulting: Why Experience Trumps Traditional Advisory
February 5, 2025What qualities should a good creator economy consultant possess? According to Saeyoung Cho, founder of Moonshot...
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Commentary
Time’s Up for TikTok? The Fate of the Platform, According to Experts
February 4, 2025This is the saga that keeps on giving. Before the ban, rumors twirled about whether it...
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Talent Collectives
Alon Shtruzman: Individual Creators, Not Networks, Will Lead Future of Entertainment
February 3, 2025After more than three decades in Television with roles at Viacom, Nat Geo, Fox, Hot Telecom,...
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Influencer
Most-Followed TikTok Star Khaby Lame Appointed UNICEF Goodwill Ambassador
February 3, 2025TikTok’s most-followed personality, Khaby Lame, joined UNICEF as a goodwill ambassador, bringing his audience of 162...
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Influencer
The Responsibility of Content Creators in Crisis Situations – 13 Experts Chime In
February 2, 2025When automotive content creator Alex Choi’s raw footage of the Pacific Palisades fire and scenes of...
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Brand
NFL Tap League Legends To Expand Content Program
January 31, 2025The NFL is expanding its content creation program, in collaboration with YouTube, to include former league...
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Platform
Threads Profile Photo Tagging Update Good For Engagement
January 30, 2025Meta’s Threads platform has launched profile tagging for photos, enabling users to link to other profiles...
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Technology
Linqia Enhances Technology Platform With Creator Intelligence
January 30, 2025Linqia has introduced Creator Intelligence, a scoring system that measures influencer marketing performance through customizable metrics...
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Commentary
Creator Economy Takes Center Stage At NAB Show 2025 With Dhar Mann, Expanded Creator Lab
January 29, 2025The NAB Show has announced Dhar Mann, Forbes’ Top Creator of 2024, as a featured speaker...
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Commentary
Creators Legal: Simplifying Legal Protection For Content Professionals
January 29, 2025“We talk to a lot of different companies that say legal seems to be the most...
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