Stories By Cecilia Carloni
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Technology
Agentio: How Two Tech Veterans Built A Platform That Has Creators Getting Multiple Bids From Top Brands Within Hours
December 16, 2024Through their automated platform, New York-based startup Agentio has developed a system that standardizes how brands...
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Brand
How TDAY Aims To Build Gen Z’s ESPN And Rewrite Sports Media For The Next Generation
December 13, 2024Justin Leusner is creating a new model for sports media aimed at Generation Z viewers. As...
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Influencer
Digital Big Sister: Why Vi Luong Made A Leap from Corporate Marketing Into Content Creation
December 13, 2024Vi Luong transformed from a marketing professional to a successful content Creator by using her college...
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Brand
Panasonic Taps Awaken For UGC & Influencer Marketing Campaign To Promote Shaver Range
December 13, 2024Panasonic has partnered with independent agency Awaken to launch its new compact shaver range in Australia...
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Agency
How LaToya Shambo’s Black Girl Digital Is Making Strides In Influencer Marketing When Terms Like DE&I Fall Out Of Favor
December 13, 2024With 18 years of advertising and marketing experience, LaToya Shambo identified a critical gap in the...
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Brand
Fashion Retailer MandM Launches Influencer Ambassador Collective To Transform Budget Shopping
December 12, 2024MandM, a fashion and sportswear retailer specializing in discounted brand-name merchandise, has announced the launch of...
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Influencer
Evan Andrew Shares His Journey From Growing Up On A Farm To Pursuing A Flourishing Career As A Fashion Creator
December 12, 2024Evan Braaten never expected to become a fashion creator. Growing up on a North Dakota corn...
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Brand
Canadian Press Opens Its Newsroom Doors To Digital Creators
December 11, 2024The Canadian Journalism Foundation (CJF) and The Canadian Press (CP) have launched a fellowship program to...
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Agency
Upside Down Talent: Meet The Agency Disrupting Creator Management By Empowering Creators
December 10, 2024Graham James believes the traditional talent management model is broken. After years of watching large talent...
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Brand
How E-Commerce Platform Alively Reshapes Wellness Through Data And Creator Partnerships
December 9, 2024After a decade as a leading voice in the vacation rental industry and publishing a Wall...
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Agency
Acast Acquires Female-Founded Wonder Media Network to Empower Advertisers, Expand U.S. Operations
December 6, 2024Independent podcast company Acast has announced the acquisition of Wonder Media Network (WMN), a creative studio...
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Influencer
Gaming Creator Turned Entrepreneur MeganPlays Shares The Content Strategy Behind Her Meteoric Rise
December 6, 2024When Megan “MeganPlays” Letter set up her laptop to record gaming videos in her college dorm...
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Influencer
How “Real Life Wizard” Xavier Mortimer Cracked The Code Of Social Media Magic
December 5, 2024With social media platforms reshaping entertainment, French magician Xavier Mortimer, aka the “Real Life Wizard,” has...
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Commentary
The Hard Truth About Creator Marketing ROI: 15 Industry Leaders Reveal What Works
December 4, 2024Creator collaborations are now a cornerstone for brands looking to build connections with their audiences. Yet,...
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Technology
How Loopholes Streamlines Content Compliance With AI Technology
December 4, 2024As companies face millions in potential fines from content compliance mistakes, three entrepreneurs have developed an...
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Technology
Meet Hypelist: A Trust-Based Recommendation Engine Aiming To Make Social Media More Genuine
December 3, 2024Alfonso Cobo aims to transform how people share recommendations online. The Spanish entrepreneur, who previously sold...
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Influencer
Teen Creator Ami Charlize Shares Her Blueprint For Building A Digital Empire
December 3, 2024At 17, Ami Charlize has established herself across social media, podcasting, and publishing by connecting genuinely...
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Agency
Greenlight Group: How Middle School Friends Manage A Star-Studded Roster Of 200M Followers And 70B Views
December 2, 2024With social media platforms driving rapid industry changes, Greenlight Group has established itself as a leading...
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Influencer
TikTok Artist Matt Taylor Reveals How Late-Night Whisper Videos Led To Building A Community Of Millions
November 28, 2024During our in-depth conversation with Matt Taylor, they share their transformation from making videos in their...
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Platform
U.S. Federal Appeals Court to Rule on TikTok Ban Law by December 6
November 27, 2024A three-judge panel of the U.S. Court of Appeals for the District of Columbia will decide...
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Platform
TikTok Announces Major Black Friday, Cyber Monday Sales in the UK
November 27, 2024TikTok Shop UK has launched its largest Black Friday and Cyber Monday sale, offering discounts of...
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Agency
Ogilvy Introduces Influence Shield To Strengthen Creator Marketing Risk Management
November 27, 2024With creator marketing projected to reach $250 billion by 2025, Ogilvy unveils Influence Shield, introducing structured...
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Technology
Mtion Interactive: A Creator Platform That Lets Anyone Make Games Without Writing a Single Line of Code
November 26, 2024Mtion Interactive gives creators new ways to connect with their audiences through gaming, as founder Jeremy...
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Platform
TikTok Chief Turns to Elon Musk Before Trump’s Return to Office
November 26, 2024TikTok CEO Shou Zi Chew has directly contacted Elon Musk, seeking guidance on U.S. matters ahead...
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Brand
Taco Bell Hires Gen Z Content Creator Ashley Xu to Direct Their Latest Commercial
November 25, 2024Taco Bell has selected 22-year-old content creator Ashley Xu to direct their latest television commercial. The...
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