Stories By Cecilia Carloni
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Agency
Creating New Pathways In Sports Marketing: Noah Schwartz’s Vision For Touch Grass Sports
January 28, 2025“I identified this white space between professional athletes and content creators in sports,” explains Noah Schwartz,...
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Commentary
The Creator Economy In 2025: Perspectives From Industry Leaders And Stakeholders
January 27, 2025There is certainly no shortage of optimism as far as the creator economy in 2025 is...
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Technology
Building The Gaming Creator Infrastructure: How Cloutboost Powers Gaming Influencer Marketing
January 27, 2025“The beauty of gaming marketing is that unlike e-commerce, where you have limited data points, gaming...
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Technology
Will Keenan On COY Creator’s Creator-Centric Formula For Success
January 27, 2025Barely a minute into a conversation with Will Keenan, one easily gets the impression that the...
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Technology
LoudCrowd Reimagines Shopping Experience And Brand Growth With Creator Storefronts
January 27, 2025The creator economy has had such a pervasive impact on many aspects of our lives. Media...
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Agency
The Rise Of B2B Creator Management: How The Wishly Group Is Transforming LinkedIn’s Creator Economy
January 27, 2025“If you’re not even thinking about influencer campaigns to shift people’s mindset and speed up your...
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Talent Collectives
Metrics Matter, But Rebelle Management CEO Says There’s More To Success Than Numbers
January 27, 2025“We can’t just depend on the algorithm or on hashtags to be found anymore,” says Tanisha...
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Agency
Reach Agency’s Gabe Gordon Explains Why Creators Are The Future Of Advertising
January 24, 2025With social media creators driving more advertising spending than traditional social ads, Reach Agency CEO Gabe...
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Commentary
TikTok Ad Revenue Surges Past YouTube, Reaching $63.3 Billion Globally
January 23, 2025TikTok‘s global advertising revenue has reached $63.3 billion (including ByteDance’s Chinese operations), nearly double YouTube’s $33.3...
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Influencer
From Wall Street To Viral Fame: Q Park’s Decade Of Content Creation
January 23, 2025In 2014, Q Park traded his investment banking career for a dream of entertaining millions. A...
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Commentary
Digital Platforms Key To India’s Automotive Purchase Journey, Meta Study Finds
January 23, 2025New research from Meta and the Federation of Automobile Dealers Associations (FADA) reveals that 72% of...
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Agency
George Bacon Shares Playbook For Building A Social Media Marketing Powerhouse
January 23, 2025At just 27, George Bacon has grown his agency, George Bacon Media Ltd (GBM), into an...
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Platform
Instagram Okays 3-Minute Reels As Long-Form Content Gains Traction
January 22, 2025Instagram has announced plans to recommend longer Reels content in its discovery surfaces, shifting from its...
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Agency
The Creator Economy In 2025: TDD’s Sarah Boyd On What’s Actually Working In Influencer Marketing
January 22, 2025“Every day, the landscape evolves dramatically,” notes Sarah Boyd, Co-CEO and CRO of The Digital Dept....
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Technology
NClip: Building Stronger Creator Communities Through Engagement
January 21, 2025Adrian Wilbrandt, founder and CEO of NClip, sees a pressing need in social media: turning casual...
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Platform
TikTok Shutdown Drama: Users Relieved, But Creators Worry About The Future
January 21, 2025TikTok‘s brief shutdown and Trump’s intervention have sparked both relief and concern. The platform’s service was...
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Platform
X, Bluesky Launch Vertical Video Feeds Amid TikTok Ban Frenzy
January 21, 2025X and Bluesky are rolling out vertical video feeds as major social media platforms are seizing...
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Platform
Zuckerberg Announces Meta’s Move To Address Poor Performance, Will Impact 3,600 Workers
January 21, 2025Meta CEO Mark Zuckerberg announced a significant change in the company’s performance management strategy, introducing what...
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Platform
Instagram Announces Updates: 3-Minute Reels And Vertical Grids
January 20, 2025Instagram has unveiled two major updates to its platform: increasing the maximum length of Reels to...
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Strategy
Creator Economy Pioneer Jacob Shwirtz Reveals Key Strategies For Lasting Success
January 20, 2025What social media platforms are to content creators, Jacob Shwirtz is to startups in the creator...
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Platform
TikTok is set to sponsor a Trump inauguration celebration on January 19 in spite of ban
January 17, 2025TikTok is set to sponsor a $50,000 inauguration celebration on January 19, honoring social media influencers...
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Platform
Instagram Challenger Pixelfed Sees Record Traffic After Meta’s Content Moderation Retreat
January 16, 2025Pixelfed, a decentralized photo-sharing platform, has experienced a significant surge in traffic following Meta’s recent changes...
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Platform
Substack New Live Video Feature To Boost Creators’ Connection With Audiences
January 16, 2025Substack has expanded its live video feature, making it available to all publishers. Previously, this feature...
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Agency
Local Creator Marketing: How Hummingbirds Connects Brands With Community Voices
January 16, 2025Emily Steele is making strides in local marketing through Hummingbirds, a venture-backed SaaS platform that connects...
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Agency
How Charles Haynes Built Ziggurat XYZ Into YouTube’s Premier Agency For Expert Creators
January 16, 2025With social media platforms providing fertile ground for entertainment content to flourish, Charles Haynes identified an...
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