Stories By Cecilia Carloni
-
Agency
The Digital Dept. Debuts BRANDEdit Influencer Showroom At New York Fashion Week
September 11, 2024The Digital Dept., a subsidiary of Dolphin, is introducing its BRANDEdit Influencer Showroom to New York...
-
Technology
SARAL Levels The Playing Field For Emerging Brands In Influencer Marketing
September 11, 2024The influencer marketing gold rush has left many small brands in the dust, struggling to compete...
-
Technology
FamFluence CEO Jim Silver, SVP Alexa Vogue Share Vision For Family-Oriented Influencer Marketing
September 11, 2024FamFluence Talent Management is a creator agency that exclusively represents family-focused influencers. Led by CEO Jim...
-
Technology
Gen.video Launches ParntrUP, Acquires UGC Platform Bounty To Enhance Creator Commerce
September 10, 2024Influencer marketing company gen.video has officially launched partnrUP, a content collaboration platform, and acquired Bounty, a...
-
Brand
This Chicago Startup Is Taking On The Structural Disadvantages Of Sports Betting
September 9, 2024DubClub, a Chicago-based startup founded in 2021, addresses the information asymmetry in sports betting by connecting...
-
Technology
Linqia’s Creator Council: Connecting Creators And Brands Through Data Insights
September 9, 2024Influencer marketing agency Linqia is launching Creator Council, a new offering to enhance collaboration between brands...
-
Commentary
YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]
September 6, 2024Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...
-
Brand
L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club
September 6, 2024L’Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...
-
Technology
Everbloom CEO Lukas Runte Reveals Why Traditional Finance Is Failing Content Creators
September 6, 2024Imagine popular YouTubers wielding the financial power of a Hollywood studio. That’s the future Everbloom is...
-
Brand
Kenyan Content Creators To Get All-Expenses-Paid Trip To China – Here’s the Catch
September 5, 2024The Chinese Embassy in Kenya is launching an initiative to offer select Kenyan online content creators...
-
Technology
Spotter Studio Unveiled: AI-Powered Software Assisting YouTube Creators
September 5, 2024Spotter, a platform supporting YouTube creators, launched Spotter Studio, an AI-powered software suite designed to assist...
-
Brand
Influencer Katie Fang Fronts Campaign For Cetaphil’s Biggest Skincare Collection
September 4, 2024Galderma-owned skincare brand Cetaphil launched its Gentle Exfoliating collection, marking its first influencer-led campaign. The brand...
-
Brand
NFL Assembles Creator Squad To Engage With Gen Z, Diverse Fans
September 4, 2024The National Football League (NFL) is expanding its influencer marketing strategy for the 2024/25 season, deploying...
-
Talent Collectives
Transforming The Industry: Ashley Villa & Rare Global Create The Future Of Talent Management
September 3, 2024Photo credit: Emilynn Rose When Ashley Villa’s YouTuber sister needed help negotiating a deal, the former...
-
Commentary
Australian Digital Ad Spend Surges To $15.6B: Video And Audio Lead The Growth
September 2, 2024Australian internet advertising expenditure reached $15.6 billion for the financial year ending June 30, 2024, marking...
-
Commentary
Gen Z Chooses Social Commerce For Holiday Shopping, 7x More Than Baby Boomers [REPORT]
September 2, 2024Gen Z consumers are embracing social media platforms for holiday shopping at a rate significantly higher...
-
Commentary
Why Paramount Is Selling VidCon and Who’s Betting Big On Its Future
September 2, 2024Paramount Global is selling its creator conference VidCon to UK-based media and events company Informa. Sources...
-
Platform
TikTok’s Algorithm Gets A Makeover: 3 Ways You Can Now Influence Your Feed
September 2, 2024TikTok has introduced new features allowing users to fine-tune their content preferences, offering greater control over...
-
Strategy
Invite-Only Niimbus Conference Unites Influencer Marketing Execs For Strategic Solutions
September 2, 2024In an industry known for its quick growth and flashy spectacles, one veteran marketer is betting...
-
Technology
How GetResponse Is Empowering The Podcast Industry In 2024, According To Their New Brand Evangelist
September 2, 2024Email marketing might seem old-school, but it’s returning to the creator economy. As TikToks and podcasters...
-
Strategy
What’s Next For The Creator Economy? Collective Voice’s Clair Sidman Weighs In On Key White House Conference Takeaways
August 30, 2024The creator economy is no longer just a niche corner of the internet — it’s reshaping...
-
Influencer
From Dental Assistant To Full-Time Content Creator: Bailey Mitchell’s 7-Month UGC Transformation
August 28, 2024In just seven months, Bailey Mitchell has transformed from a dental assistant in a small North...
-
Technology
How The AI-Powered CreatorTag Platform Drives Award-Winning Campaigns For Eleve Media
August 27, 2024Artificial intelligence is taking over influencer marketing, and India’s Eleve Media aims to be at the...
-
Technology
How SoSquared CEO Sam Royle Is Engineering Data-Driven Success In Influencer Marketing
August 26, 2024“Influencer marketing is a bit of an infant industry. And naturally, with all infant industries comes...
-
Brand
Traackr CEO Reveals How Brands Can Boost Influencer Results 4x With New Analytics Tool
August 21, 2024Brands and creators dance in perfect harmony, their partnerships yielding four times the results of their...
Trending
