Stories By David Adler
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Platform
TikTok, MLS Renew Partnership to Boost League Growth and Fan Experience
April 18, 2025TikTok and Major League Soccer (MLS) announced the renewal of their strategic partnership through an extended...
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Brand
Cartex Launches New Creator Hub In Dubai
April 17, 2025Cartex, a fintech marketplace, has opened its Middle East headquarters in Dubai, UAE, with a dedicated...
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Platform
New Short-Form Video App Aims To Challenge TikTok, IG Reels
April 17, 2025Neptune, a new short-form video app currently in beta, is preparing to launch on the App...
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Platform
Patreon’s Live Streaming Trial To Expand Direct-To-Fan Offers
April 17, 2025Patreon is introducing live streaming capabilities for select creators, planning a wider rollout this summer as...
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Brand
The In-Person Advantage: How Eryn Vargo Built Mom Commerce Media by Connecting Mothers and Businesses Face-to-Face
April 16, 2025Mom Commerce Media generated enough revenue to triple its business since 2021 by implementing a strategy...
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Platform
TikTok Launches First SME Council To Empower Small UK Businesses
April 16, 2025TikTok has established its first Small and Medium Enterprise (SME) Council in the UK, bringing together...
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Platform
Zuckerberg Testifies In Federal Court As Antitrust Trial Begins Over Meta’s Instagram, WhatsApp Acquisitions
April 15, 2025Meta CEO Mark Zuckerberg took the witness stand on Monday, April 14, as the first witness...
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Platform
YouTube Introduces AI-Generated Custom Instrumentals In Creator Music, Tests ‘Subscribe+’ Button
April 14, 2025YouTube is launching AI-powered custom instrumental generation within its Creator Music platform, enabling video producers to...
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Platform
BeReal Launches U.S. Ad Platform Targeting Gen Z Audience
April 14, 2025Social media platform BeReal announced the official launch of its native advertising platform in the United...
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Platform
TikTok Deal Must Comply With Chinese Law, China Affirms
April 11, 2025China declared that any TikTok deal must comply with Chinese law, reiterating its stance following U.S....
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Commentary
Creators Guild Of America Releases Contract Rider To Protect Digital Content Creators’ Rights
April 11, 2025The Creators Guild of America (CGA) has announced the release of its CGA Rider, a document...
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Platform
Instagram Chief Admits Content Search Feature Needs Improvement
April 10, 2025Instagram is ramping up efforts to enhance its search functionality as social platforms compete with traditional...
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Influencer
Building The Network He Never Had: Colin Rocker Shares Strategy For Community-Based Creator Success
April 10, 2025The corporate consultant who did not have anyone to ask for career advice now guides 400,000...
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Platform
Snapchat’s New AI-Powered Feature To Boost Advertisers’ Daily Impressions By Up To 45%
April 9, 2025Snapchat has introduced Sponsored AI Lenses, a new advertising format powered by the company’s proprietary generative...
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Technology
Social Agency team5pm Unveils New Feature To Help Marketers Analyze Competitor Rankings
April 8, 2025Social agency team5pm‘s technology platform, topictree, has launched Content Gap Analysis, a new feature that helps...
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Commentary
Beauty Brands Leverage Influencer Partnerships For Heightened Consumer Impact
April 7, 2025Content from influencers and creators deliver higher returns than brand-owned channels across the beauty industry, according...
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Commentary
Creator Economy Job Market Rebounds In Q1 2025, New York Emerges As Top Hub
April 4, 2025The creator economy job market showed signs of recovery in the first quarter of 2025, with...
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Platform
AppLovin Submits TikTok Bid With Eye On Global Ad Opportunities
April 4, 2025AppLovin Corp. has submitted a bid for TikTok‘s assets outside of China as the April 5...
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Commentary
WFA Research Finds 54% Of Brands Planning Increased Influencer Marketing Spending In 2025
April 3, 2025Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise, according...
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Agency
Hypothesis Wins Ather Energy Account For Influencer Marketing
April 3, 2025Hypothesis by Only Much Louder (OML) has secured the influencer marketing mandate for Ather Energy, the...
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Influencer
Kat James On Finding Her Second Act In The Creator Economy At 50
April 3, 2025Kat James built a TikTok following of one million by teaching beauty techniques to women aged...
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Influencer
MrBeast, Fede Vigevani To Host International Creator Basketball Showdown On April 25
April 2, 2025MrBeast is partnering with Mexico City-based Fede Vigevani to organize a basketball game pitting Spanish-speaking influencers...
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Influencer
Streamer Adin Ross Reinstated On Twitch After Two-Year Ban
April 1, 2025Streamer Adin Ross has returned to Twitch following an indefinite ban imposed in February 2023. The...
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Influencer
New Zealand Influencers Face Fines Over Offshore Online Casino Promos
April 1, 2025Influencers in New Zealand have received takedown notices from the Department of Internal Affairs (DIA) following...
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Platform
South African Official Urges TikTok To Boost Monetization For SA Creators
March 31, 2025South African Communications Minister Solly Malatsi called on TikTok to extend its monetization programs to South...
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