Technology

Focusing On Purpose And Quality: WavMaker Offers Different Approach To Creator Audio Needs

Copyright claims against creators are increasing, and it’s not a healthy sign for the creative industry....

Platform

YouTube For Android TV Makes Podcasts More Accessible With Dedicated Tab 

YouTube is expanding its podcast offerings on large-screen devices with a new dedicated "Podcasts" tab now...

Commentary

Micro-Influencers: What Makes Them Top ROI Drivers

Platform

TikTok Likely To Be Sold Before April Deadline, Says U.S. VP Vance

U.S. Vice President JD Vance expressed confidence that a high-level agreement for TikTok's sale will materialize...

Technology

How Lickd Connects Creators With The Music They Need

MrBeast wanted to use music from major artists in his videos. Fitness channels needed proper workout...

Commentary

Digital Deception: How Trolls And Bots Shape Public Opinion

A comprehensive literature review published in the European Scientific Journal reveals how trolls and bots manipulate...

Brand

BBC Studios Eyes YouTube And Digital Content Expansion With Success Of ‘Bluey’ 

BBC Studios is scaling up its digital content strategy for hit preschool series "Bluey," after the...

Platform

Snapchat Platinum Unveils Advanced AI-Powered Video Filters

Snap is rolling out exclusive AI video Lenses for subscribers of its premium Snapchat Platinum tier,...

Commentary

Mom 2.0 Summit: Where Connections Create Career-Defining Opportunities

Disney executives offering jobs. Netflix representatives scouting talent. Book deals signed over coffee. Mom 2.0 Summit...

Technology

Beyond The Byline: Narcity Media’s Strategy For Empowering Local Creators In A Post-Publisher World

Local media dies while independent creators thrive – Chuck Lapointe believes this scenario will become a...

Influencer

Influencer Soccer Charity Event Sells Out Wembley, Generates £4.7M, 17M+ Views

The Sidemen Charity Match at Wembley Stadium on Saturday, March 8, raised £4,733,004 (~$6.1 million) for...

Platform

TikTok Ad Spend Expected To Surpass $30B Despite Legal Challenges

TikTok is on track to generate $32 billion in global advertising revenue in 2024, representing a...

Brand

SanDisk Released Creator Line Of Storage Products For Photographers, Creatives

SanDisk recently introduced five new storage products targeting professional photographers and content creators, with offerings ranging...

Influencer

Gianna Christine On Finding Success With High-Volume Content On Snapchat

While many creators focus on highly produced and polished content, Gianna Christine has built a following...

Brand

Brands Balancing Human Connection And AI As Technology Adoption Grows

AI adoption is accelerating across the creator economy, with 91% of brands now incorporating artificial intelligence...

Technology

Looking For Viral Influencers? Try Fohr’s New App That Touts ‘Creator Intelligence’

Creator content performance has become increasingly unpredictable in recent years, with posts from the same account...

Commentary

Poppi’s Super Bowl Influencer Outreach Offers Valuable Marketing Lessons, Experts Say

A marketing campaign by prebiotic soda brand Poppi has ignited an unprecedented controversy after the company...

Agency

Popular Pays Challenges Creator Marketing Conventions With Quality-First Approach

While many influencer marketing platforms focus on the size of their creator networks, identifying creators who...

Platform

Instagram Is Reportedly Developing Reels Spin-Off App To Compete With TikTok

Instagram is exploring the possibility of launching a dedicated application for its Reels feature, according to...

Commentary

Tribeca X Awards Extends Deadline For Creator Submissions To March 4

Tribeca Festival has announced an extended deadline for its tenth annual Tribeca X Awards, giving social...

Brand

Alex Cooper’s Unwell Network Ends Partnership With Alix Earle’s ‘Hot Mess’ Podcast

Unwell Network, the production company founded by "Call Her Daddy" host Alex Cooper, has terminated its...

Brand

Vita Coco Unveils Vending Machine Experience Following Poppi Controversy

Vita Coco has launched a public vending machine activation in New York City, following the conversations...

Commentary

American Influencer Council Releases Inaugural Creator Economy Leaders’ List

The American Influencer Council (AIC), in partnership with HypeAuditor, has released a list of the top...

Strategy

Communities Over Clicks: How Different Think Is Redefining Social Media ROI

"Social media is like having your own personal television channel in your pocket that you can...

Influencer

Pop Star Tate McRae Debuts Interactive Fan Hub, Live Shopping Event On TikTok For Latest Album Release

TikTok partnered with singer Tate McRae to launch an integrated album release experience for "So Close...