Stories By David Adler
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Technology
Logitech G, Streamlabs Introduce AI Game Highlighter To Revamp Live Streaming
September 19, 2024Logitech G announced the introduction of AI Game Highlighter, a new feature for its subsidiary Streamlabs...
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Platform
Snapchat Is Testing A ‘Simple’ App Redesign With Just Three Tabs
September 19, 2024Snapchat is rolling out a test version of its app to select users with a simplified...
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Platform
Spotify Podcast Head Sahar Elhabashi Announces Departure As Division Nears Full-Year Profitability
September 19, 2024Sahar Elhabashi, Spotify’s vice president and head of podcast business, will leave the streaming giant at...
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Brand
Circle To Bring USDC To Sony’s Creator-Focused Blockchain Project
September 18, 2024FinTech company Circle announced a collaboration with Sony Block Solutions Labs to integrate USD Coin (USDC)...
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Technology
Gushcloud Unveiled As One Of Google’s Partners For Creator Solutions In Southeast Asia
September 18, 2024Gushcloud, a global creator and AI-powered IP management company, has been selected as an initial partner...
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Technology
LTK Rolls Out Two Brand Solutions For Finding The Perfect Creator Match, Driving Investment
September 17, 2024Influencer marketing platform LTK has launched two new tools designed to enhance brand-creator collaborations and optimize...
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Platform
Why Spotify Is Throwing Millions At YouTubers Without Wanting Their Rights
September 17, 2024Spotify is making moves in digital content, offering seven-figure sums to YouTubers to upload videos on...
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Platform
Inside The Thrive Initiative: Meta, Snap, TikTok Unite Against Harmful Content
September 17, 2024Meta, Snapchat, and TikTok are joining forces in a new initiative called Thrive to combat the...
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Influencer
What TikTok Star Andrea Cheong Brings To Kering’s “Fashion Our Future” Podcast
September 17, 2024Luxury group Kering has hired TikTok influencer Andrea Cheong to host the second season of its...
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Commentary
Why The Creator Economy Is Thriving Despite Economic Uncertainty, Experts Explain
September 16, 2024The creator economy continues to grow despite global economic challenges, and new research indicates its resilience...
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Influencer
CAA Snags “Girlies” Creator And TikToker Larray
September 16, 2024Creative Artists Agency (CAA) has signed TikTok and YouTube star Larri Merritt, known as Larray, for...
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Technology
BINARY Teams Up With Coinbase To Facilitate Creator-Fan Payments Using AI, Web3 Technology
September 16, 2024BINARY KOREA, a subsidiary of HYBE, signed a memorandum of understanding with Coinbase to develop an...
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Influencer
UTA Snags KreekCraft, Roblox’s #1 Streamer And YouTuber With 10+ Million Subscribers
September 16, 2024United Talent Agency (UTA) has signed KreekCraft, the leading Roblox livestreamer and YouTube content creator. According...
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Technology
Beauty Influencer Valeria Lipovetsky Joins Creator Platform Humanz Amid U.S. Expansion
September 16, 2024Humanz, an AI-powered creator marketing platform, announced its entry into the U.S. market alongside a partnership...
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Brand
Samsonite Teams Up With Influencers To Spotlight New X Boss Collection
September 16, 2024Samsonite, in collaboration with Social Beat and Influencer.in, launched its new Samsonite X Boss Collection, a...
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Technology
How Linqia’s Creator Council Is Turning Content Makers Into Brand Strategists
September 16, 2024Influencers are no longer just pretty faces hawking products on Instagram. They’re becoming the brains behind...
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Platform
Transcripts Expose 3 Key Areas That Make TikTok A Threat To U.S. National Security
September 13, 2024Newly released transcripts shed light on the classified briefings that led 79 U.S. senators to vote...
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Commentary
De-Influencing Trends: How Brands Can Maintain Consumer Trust
September 12, 2024The rise of “de-influencing” reflects a growing consumer demand for authenticity and mindful consumption, challenging brands...
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Commentary
How Economic Uncertainty Is Reshaping Influencer Content [REPORT]
September 12, 2024A new report from We Are Social, a global socially-led creative agency, reveals that economic uncertainty...
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Commentary
Why Brands Are Suddenly Collaborating With Small-Time Content Creators
September 12, 2024A shift in marketing strategies leads brands to partner with content creators with modest followings, moving...
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Commentary
Influencers Cash In On Lies And Misinformation As Algorithms Amplify False Claims
September 11, 2024A new book by researcher Renée DiResta sheds light on how social media influencers can shape...
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Technology
Atmosfy Rolls Out Instant Experience Mapping Feature
September 11, 2024Atmosfy, a social media platform that shares experiences, has launched an instant experience mapping feature. The...
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Commentary
Election Year Shakeup: Why Consumers Are Seeing More Political Content From Influencers [REPORT]
September 11, 2024A new survey by Collective Voice reveals that 61% of consumers have noticed increased election-related content...
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Influencer
Former “Love Island” Contestant Turned Influencer Molly-Mae Hague Is Launching Her Fashion Brand “Maebe”
September 10, 2024Molly-Mae Hague, a 25-year-old influencer and former ‘Love Island’ contestant, will launch her new fashion brand,...
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Technology
Solana Creator Platform DRiP Secures $8M In Funding To Drive Creator Earnings
September 10, 2024DRiP, a decentralized creator platform built on the Solana blockchain, has raised $8 million in a...