Stories By David Adler
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Platform
Meta’s AI Clones Of Influencers Have Arrived On Instagram
July 31, 2024Meta introduced AI Studio to the United States, enabling Instagram creators to develop personalized AI characters. ...
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Commentary
Here’s What 80% Of Consumers Searching Local Businesses Weekly Are Looking For [REPORT]
July 31, 2024Marketing platform SOCi released its Consumer Behavior Index (CBI), which surveyed 1,002 consumers across the U.S....
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Platform
Snapchat, NBCUniversal Unveil Personalized AR Lenses For The Olympics
July 30, 2024Snapchat and NBCUniversal have launched new augmented reality (AR) experiences for the 2024 Olympic Games in...
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Influencer
Influencer Marketing Under Scrutiny: Key Findings From UK’s ASA Rulings
July 30, 2024An analysis of 141 rulings by the UK’s Advertising Standards Authority (ASA) from October 2017 to...
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Influencer
2,000 Contestants, 3 Medical Emergencies: Inside MrBeast’s ‘Beast Games’ Chaos
July 30, 2024MrBeast, known for his high-stakes challenges and philanthropy, filmed “Beast Games,” a new competition series in...
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Platform
Kamala Harris Joins TikTok: Here’s Why She’s Embracing The App Over Half Of Lawmakers Want Banned
July 30, 2024Vice President Kamala Harris launched an official TikTok account during the 2024 presidential campaign despite ongoing...
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Brand
Influencer-Led Summer Fridays Secures Major Investment From TSG
July 30, 2024Summer Fridays, the beauty brand founded by influencers Marianna Hewitt and Lauren Ireland in 2018, secured...
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Strategy
How Sri Lanka Is Leveraging Social Media To Become Asia’s ‘Must Visit’ Destination
July 30, 2024Sri Lanka is expanding its social media influencer campaign to boost tourism. According to Chalaka Gajabahu,...
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Commentary
Wedding Industry Shakeup: The New Influencer Wedding Service Outpacing Photographers
July 30, 2024A new trend in the wedding industry is gaining traction as couples increasingly hire wedding content...
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Agency
UK Startup Snags Canadian Podcast Producer Pacific Content
July 30, 2024UK-based podcast production agency Lower Street announced in a news release that it has acquired Canadian...
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Platform
Meta Hosts First Creator Workshop In Lagos, Unveils New Monetization Tools For Nigerian Influencers
July 30, 2024On July 18, Meta hosted its inaugural creator workshop in Lagos, Nigeria, gathering over 20 prominent...
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Brand
Adidas Joins Fortnite With Exclusive In-Game Fashion Collection
July 30, 2024Epic Games’ Fortnite announced an official collaboration with Adidas. This partnership introduces a new line of...
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Platform
Pinterest Appoints Ex-Google Shopping Exec Matt Madrigal As CTO
July 30, 2024Pinterest announced the appointment of Matt Madrigal as its new Chief Technology Officer (CTO). Madrigal joins...
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Tech
From Football To AI: Kaepernick’s Surprising New Venture Empowers Creators
July 29, 2024On July 24, former NFL quarterback and civil rights activist Colin Kaepernick launched Lumi, an AI-powered...
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Influencer
YouTube Star Steps Down From $1M+ Podcast Empire Due To Sexual Misconduct Allegations
July 29, 2024Cody Kolodziejzyk, known as Cody Ko on YouTube, is stepping away from day-to-day operations at TMG...
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Brand
Influencer Alert: Cameo’s Legal Battle Reveals Hidden Risks In Paid Endorsements
July 29, 2024Cameo, the platform known for celebrity video messages, agrees to a $100,000 settlement with 30 state...
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Platform
TikTok Allows Creators To Design Their Thumbnails, Potentially Boost Profile Views
July 26, 2024TikTok has introduced a new feature enabling creators to upload custom thumbnail images for their videos. ...
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Platform
15 Diverse Creators Join Snapchat’s 523 Program
July 26, 2024Snapchat announced the 2024 class of its 523 creator program, expanding its support for underrepresented content...
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Brand
How Lemonada Media’s Hit Podcasts Are Transforming Into Must-Read Books
July 26, 2024Podcasting company Lemonada Media is expanding into book publishing through a new partnership with Simon &...
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Commentary
Black Podcast Listenership Soars 10% In 2023: What’s Driving This Surge?
July 26, 2024New research from Signal Hill Insights reveals a significant increase in podcast listening among Black Americans....
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Agency
300 Top Brands, 1 Agency: Behind Publicis’ Power Acquisition Of Influential
July 26, 2024French-based Publicis Groupe announced plans to acquire Influential, the world’s largest influencer marketing agency by revenue....
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Agency
Creative Juice Merges With Rho: What This Means For 1M+ Content Creators
July 25, 2024Creative Juice, a fintech startup focused on providing specialized financing and tools for content creators, announced...
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Brand
Olympic Esports Games: Why the IOC Is Creating A ‘New Dedicated Structure’ For 2025
July 25, 2024On July 23, the International Olympic Committee (IOC) announced the creation of the Olympic Esports Games,...
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Agency
Stagwell’s Latest Acquisition Boosts AI-Driven Marketing With 300M+ Creator Network
July 25, 2024Stagwell continues its expansion strategy by acquiring LEADERS, an Israeli digital agency, and its AI-powered platform...
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Platform
UK Government Fines TikTok £1.875M For Inaccurate Safety Feature Data
July 25, 2024Ofcom, the UK’s communications regulator, has fined TikTok £1.875 million for failing to provide accurate information...
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