Stories By David Adler
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Platform
TikTok’s “Deals For You” Flops While Prime Day Thrives: Here’s Why
July 25, 2024TikTok’s recent attempt to compete with Amazon’s Prime Day reveals a stark contrast in consumer behavior...
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Agency
CAA Signs Viral Kardashian Look-Alike With 8 Million Followers
July 25, 2024Creative Artists Agency (CAA) has signed digital creator and actress Yuri Lamasbella, known for her Kardashian...
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Agency
Inside The Viral Success Of ‘On The Street’ Videos: Linqia’s New Marketing Strategy
July 25, 2024Influencer marketing agency Linqia unveiled a new offering to connect brands with creators specializing in “on...
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Agency
Mushroom Connect: The Bridge Between Top Influencers And Big Brands
July 24, 2024Australian music company Mushroom Group launched Mushroom Connect, a new talent management and partnerships agency. The...
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Platform
TikTok’s Secret Plan To Shake Up European E-commerce: What 40 New Hires Reveal
July 24, 2024ByteDance-owned TikTok is preparing to launch its in-app shopping platform, TikTok Shop, in Spain and Ireland...
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Agency
From Crisis To Opportunity: Ogilvy’s Influence Shield Promises To Turn Brand Nightmares Around
July 24, 2024Ogilvy PR launched Influence Shield, a global risk management service that enhances brand safety in influencer...
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Influencer
Influencer Paige Lorenz Makes Waves In Home Fashion With New Bedding Line
July 24, 2024Lifestyle influencer Paige Lorenz, known for her Dairy Boy apparel brand, has expanded into the home...
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Tech
Gaming Giants Thece, Gamurs Group Join Forces To Enhance Brand Engagement
July 24, 2024Thece, a company specializing in brand integration within gaming experiences, announced a strategic partnership with Gamurs...
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Influencer
Olympic Committee Throws Flag On Prime: Why Logan Paul And KSI’s Drink Brand Is In Hot Water
July 24, 2024The U.S. Olympic and Paralympic Committee (USOPC) filed a federal lawsuit against Prime, the energy drink...
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Influencer
Top Investors Are Backing Jake Paul’s Personal Care Brand W With $14 Million
July 24, 2024Jake Paul’s men’s personal care brand, W, announced a $14 million funding round, including seed financing...
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Brand
The Pacsun Collective Taps Content Creators To Capitalize On Fashion Marketing Trends
July 23, 2024Fashion retailer Pacsun unveiled its Fall 2024 “Better in Baggy” campaign, utilizing content creators from its...
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Platform
Real-Time Reactions Power X’s 20% Edge In Sports Fan Base
July 23, 2024A recent analysis reveals that X attracts significantly more sports fans than its competitors. According to...
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Agency
UTA Snags Top Talent Agent To Take Over The UK Creator Scene
July 23, 2024United Talent Agency (UTA) expanded its U.K. Creators division with the addition of agent Beth Heard....
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Platform
Meta’s New Ad Trick For Marketers: Automatically Detected Website Offers
July 23, 2024Meta introduced a new feature in its ad setup process that automatically detects and incorporates offers...
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Platform
Reddit’s 1,000+ Sports Communities: The Untapped Goldmine For Brands And Leagues
July 23, 2024Reddit announced a new partnership program with major sports leagues to enhance fan engagement and create...
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Agency
GCI Launches ‘Muse’: Celebrity Health Influencers Get A High-Tech Makeover
July 22, 2024GCI Group introduced Muse, an integrated celebrity and influencer engine for global health brands. The launch...
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Platform
TikTok’s New Artist Accounts: The Feature That’s Making Waves In Music Discovery
July 22, 2024TikTok and DistroKid announced a platform integration that streamlines the creation of official TikTok Artist Accounts...
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Tech
AI Meets Influencer Marketing: BrandPilot AI’s New Tool Promises 3x Faster Campaigns
July 22, 2024BrandPilot AI, a Toronto-based provider of AI-powered influencer marketing solutions, launched Spectrum IQ, a web application...
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Brand
Virtual Influencer Or Ethical Misstep? SheerLuxe’s AI Experiment Loses Thousands Of Followers
July 22, 2024SheerLuxe, a popular UK lifestyle and fashion magazine, faces backlash after introducing an AI-generated “fashion and...
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Technology
Web3 Meets Memes: How The STIX-CREATOR Partnership Plans To Onboard 30M Users To Crypto
July 22, 2024Web3 platform STIX announced a partnership with CREATOR to bring meme-based crypto engagement to a potential...
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Agency
Tech Meets Talent: The Acquisition Reshaping India’s Creator Ecosystem
July 19, 2024Collective Artists Network, India’s leading new media entity focused on pop culture, has acquired Galleri5, an...
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Brand
Las Vegas’s Secret Influencer Army: 100+ Paid To Hype Sin City
July 19, 2024The Las Vegas Convention and Visitors Authority (LVCVA) has contracted over 240 influencers since January 2022,...
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Commentary
Research Shows These 3 U.S. States Are Top Influencer Havens
July 19, 2024A new study by QR Code Generator, cited by Valdosta Today, reveals that Arizona, Oklahoma, and...
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Commentary
Researchers Uncover TikTok’s Role In Promoting Extremist Party To German Youth
July 18, 2024A new study by nonprofit organization AI Forensics and European think tank Interface reveals that TikTok’s...
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Platform
Eventbrite Teams Up With TikTok To Boost Local And Independent Event Creators
July 18, 2024TikTok announced a partnership with Eventbrite, the global events marketplace. This partnership enables event creators to...
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