Stories By David Adler
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Platform
TikTok’s Project Clover: 150M+ European Users Are Getting A Major Privacy Upgrade
July 15, 2024TikTok announced significant progress on “Project Clover,” its initiative to enhance data security for over 150...
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Commentary
European Trade Bodies United: What This Means For The Future Of Influencer Marketing
July 13, 2024In late May, several European creator economy trade associations formed the European Influencer Marketing Alliance (EIMA)...
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Brand
From Fashion To Flights: Marketing Whiz Lands Major Travel Industry Role As Head Of Influencer Marketing
July 12, 2024Trending Travel – a UK-based travel media firm specializing in developing partnerships and media campaigns with...
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Commentary
[REPORT] 5 Key Factors Experts Say Make Or Break Influencer Partnerships
July 12, 2024A new study by researchers from the International School of Management, “Decision-making factors for responsible, consumer-focused...
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Talent Collectives
Mushroom Connect Joins AiMCO’s 100+ Influencer Marketing Partners
July 12, 2024Mushroom Group’s newly launched talent management and partnerships agency, Mushroom Connect, has joined the Australian Influencer...
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Influencer
Content Creator Caroline Gleich’s Congressional Run Exposes Outdated Laws?
July 11, 2024Caroline Gleich, a professional ski mountaineer and online content creator running for U.S. Senate in Utah,...
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Brand
How 26 Gen Z Influencers Are Giving NATO A Makeover
July 11, 2024The North Atlantic Treaty Organization (NATO) has turned to social media influencers to connect with younger...
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Influencer
Hasan Minhaj Makes Surprising Comeback: Why He’s Grilling Politicians On YouTube
July 11, 2024Comedian and political commentator Hasan Minhaj is launching a new YouTube series, “Hasan Minhaj Doesn’t Know,”...
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Brand
Turtle Conservation To Eco-Cruises: 9 Media Influencers Uncover Melaka’s Hidden Gems
July 11, 2024On Tuesday, Tourism Malaysia unveiled a four-day program for nine media influencers to explore Melaka’s diverse...
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Technology
This One-Click Solution Promises To End Podcast Ad Headaches
July 11, 2024Podscribe, a podcast advertising attribution platform, has unveiled an Automated Pixel Distribution Feature aimed at streamlining...
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Brand
Luggage Brand Away Taps Influencers, Celebrities For New Soft-Shell Suitcase Campaign
July 11, 2024Away, the American luggage company known for its hard-shell suitcases has launched a new soft-shell product...
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Brand
Williams Sonoma Teams Up With Faith Hill, Jack Black, And Other Celebs & Influencers To Raise Millions For Hungry Kids In America
July 11, 2024Williams Sonoma has launched its annual Tools for Change fundraising program, benefiting No Kid Hungry. This...
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Platform
TikTok’s £1M Club: The 5 Key Benefits That Could Transform Brands’ Business
July 10, 2024TikTok Shop has unveiled a new program designed to boost merchant revenue on its platform. The...
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Platform
TikTok Media Buying Exam: The 2-Year Credential For Agencies To Prove Their Ad Expertise
July 10, 2024TikTok’s Media Buying Certification exam is a credential for digital marketers who want to demonstrate expertise...
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Brand
Curated Collections And No-Cap Commissions: Inside HSN’s Strategy To Win Over Creators And Shoppers
July 10, 2024HSN, a livestream shopping and video storytelling company, and impact.com have announced the launch of HSNfluencer,...
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Talent Management
IPLIX Media’s New Venture To Turn Side Hustles Into Full-Time Creator Careers
July 9, 2024IPLIX Media, a leading Indian creator management firm, has announced the launch of IPLIX Creator Accelerator...
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Influencer
30M Followers And Counting: The Influencer Tutor Behind China’s College Admissions Gold Rush
July 9, 2024Zhang Zibiao, known as Zhang Xuefeng, has emerged as a dominant figure in China’s competitive college...
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Agency
Beyond Ads: How This MCN Deal Turns Influencers Into Food Brands And Game Developers
July 9, 2024On Monday, Collab Asia, a global multi-channel network (MCN) operating in seven Asian countries, announced a...
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Commentary
[REPORT] YouTube Ads Drive 2X More Purchases Than TV – What Marketers Need To Know
July 9, 2024A new report from Precise TV reveals that YouTube significantly influences parents’ purchasing decisions with children...
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Influencer
The Only Public-Voted Social Media Awards: How The NSMA Is Breaking The Mold
July 8, 2024The National Social Media Awards (NSMA) has taken the stage as a global player in influencer...
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Technology
GigaStar CEO Hazem Dawani Explains How His Company Raised $2.5M For YouTubers While Protecting Their IP
July 8, 2024In a fusion of fintech and the creator economy, Chicago-based GigaStar is redefining how YouTube creators...
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Technology
No Photos, No Videos: Why Text-Based ‘noplace’ Is Challenging X’s Reign
July 8, 2024A new social media app called ‘noplace’ is gaining traction among younger users. It offers a...
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Brand
The Catalysts: Estée Lauder Is Betting $500K On 2 Creators From TikTok’s Beauty Community
July 4, 2024The Estée Lauder Companies’ New Incubation Ventures (NIV) launched The Catalysts, a global initiative supported by...
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Technology
Swedish Podcast Leader Acast Teams Up With Japan’s Top Digital Audio Agency Otonal
July 4, 2024Acast, the Stockholm-based global podcast company, has partnered with Otonal Inc., Japan’s leading digital audio advertising...
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Platform
Watermark-Free Downloads Now Available On TikTok, But What’s The Catch?
July 3, 2024TikTok has introduced a new feature allowing creators to download videos without the platform’s watermark. According...
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