Stories By David Adler
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Platform
Snapchat’s Subscription Service Hits 11M Users, Outpaces Meta, X
August 6, 2024Snap Inc. announced that its subscription service Snapchat+ has reached 11 million subscribers. Launched in 2022...
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Platform
Subscribers Sue OnlyFans For Allowing Impersonation Scams
August 6, 2024Fenix Internet LLC, owner of the OnlyFans platform, is facing a class action lawsuit filed by...
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Platform
TikTok Faces DOJ Lawsuit Over ‘Widespread’ Violations Of Children’s Privacy Laws
August 5, 2024The U.S. Department of Justice (DOJ) has filed a lawsuit against TikTok, accusing the social media...
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Brand
Dre Hopkins And Cinnaholic Launch Exclusive ‘King Of Dallas’ Cinnamon Treat
August 5, 2024Cinnaholic, a cinnamon roll chain with over 100 locations across the U.S. and Canada, is collaborating...
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Commentary
Pro-Trump Influencers And Kamala Harris Compete For Youth Vote In 2024
August 5, 2024A new voter turnout initiative backed by pro-Trump influencers aims to mobilize young male voters for...
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Influencer
MrBeast Under Fire As Allegations And Old Comments Threaten YouTube Empire
August 5, 2024Jimmy “MrBeast” Donaldson, one of YouTube’s most prominent figures, is currently facing backlash over resurfaced controversial...
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Influencer
How Formz Went From TikTok Star To F1 Performer
August 2, 2024Formz, an artist and content creator, blends his passion for music with savvy social media strategies. ...
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Technology
Comscore Unveils New Tool To Measure YouTube’s Full Audience Reach Across All Devices
August 1, 2024Media measurement and analytics company Comscore unveiled a tool that offers a comprehensive view of YouTube...
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Platform
Invoca Introduces New Integrations For TikTok, Snapchat, Pinterest To Solve The Social Ad Puzzle
August 1, 2024Revenue execution platform provider Invoca announced new no-code integrations for Pinterest, Snapchat, and TikTok, expanding its...
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Platform
Moscow Targets Google And TikTok With Fines In Ongoing Content Battle
August 1, 2024Russian courts have fined Google and TikTok for failing to remove prohibited content, escalating tensions between...
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Influencer
Behind The Numbers: Why Black Influencers Earn 34% Less In 2024
August 1, 2024UK-based talent management firm SevenSix Agency released the “2024 Influencer Pricing Report,” surveying 300 influencers of...
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Platform
Advertising Fuels Meta’s 73% Profit Increase, Outpacing Metaverse Losses
August 1, 2024Meta reports a 73% surge in second-quarter profits, driven primarily by its core advertising business. The...
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Commentary
Malaysia Imposes New Social Media Rule To Curb Cybercrime Draws Flak
July 31, 2024Malaysia announced a new licensing requirement for social media platforms operating in the country, targeting services...
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Commentary
Vision AI Boosts Content Performance By 40% [REPORT]
July 31, 2024A new report from social media management platform Dash Hudson reveals significant performance improvements for brands...
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Agency
36,000 Influencers Mark NIP Group’s NASDAQ Entry, Profit Still Elusive
July 31, 2024NIP Group, a company co-founded by Mario Ho, the 29-year-old son of late casino magnate Stanley...
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Platform
Meta’s AI Clones Of Influencers Have Arrived On Instagram
July 31, 2024Meta introduced AI Studio to the United States, enabling Instagram creators to develop personalized AI characters. ...
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Commentary
Here’s What 80% Of Consumers Searching Local Businesses Weekly Are Looking For [REPORT]
July 31, 2024Marketing platform SOCi released its Consumer Behavior Index (CBI), which surveyed 1,002 consumers across the U.S....
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Platform
Snapchat, NBCUniversal Unveil Personalized AR Lenses For The Olympics
July 30, 2024Snapchat and NBCUniversal have launched new augmented reality (AR) experiences for the 2024 Olympic Games in...
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Influencer
Influencer Marketing Under Scrutiny: Key Findings From UK’s ASA Rulings
July 30, 2024An analysis of 141 rulings by the UK’s Advertising Standards Authority (ASA) from October 2017 to...
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Influencer
2,000 Contestants, 3 Medical Emergencies: Inside MrBeast’s ‘Beast Games’ Chaos
July 30, 2024MrBeast, known for his high-stakes challenges and philanthropy, filmed “Beast Games,” a new competition series in...
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Platform
Kamala Harris Joins TikTok: Here’s Why She’s Embracing The App Over Half Of Lawmakers Want Banned
July 30, 2024Vice President Kamala Harris launched an official TikTok account during the 2024 presidential campaign despite ongoing...
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Brand
Influencer-Led Summer Fridays Secures Major Investment From TSG
July 30, 2024Summer Fridays, the beauty brand founded by influencers Marianna Hewitt and Lauren Ireland in 2018, secured...
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Strategy
How Sri Lanka Is Leveraging Social Media To Become Asia’s ‘Must Visit’ Destination
July 30, 2024Sri Lanka is expanding its social media influencer campaign to boost tourism. According to Chalaka Gajabahu,...
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Commentary
Wedding Industry Shakeup: The New Influencer Wedding Service Outpacing Photographers
July 30, 2024A new trend in the wedding industry is gaining traction as couples increasingly hire wedding content...
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Agency
UK Startup Snags Canadian Podcast Producer Pacific Content
July 30, 2024UK-based podcast production agency Lower Street announced in a news release that it has acquired Canadian...
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