Stories By David Adler
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Platform
Meta Hosts First Creator Workshop In Lagos, Unveils New Monetization Tools For Nigerian Influencers
July 30, 2024On July 18, Meta hosted its inaugural creator workshop in Lagos, Nigeria, gathering over 20 prominent...
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Brand
Adidas Joins Fortnite With Exclusive In-Game Fashion Collection
July 30, 2024Epic Games’ Fortnite announced an official collaboration with Adidas. This partnership introduces a new line of...
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Platform
Pinterest Appoints Ex-Google Shopping Exec Matt Madrigal As CTO
July 30, 2024Pinterest announced the appointment of Matt Madrigal as its new Chief Technology Officer (CTO). Madrigal joins...
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Tech
From Football To AI: Kaepernick’s Surprising New Venture Empowers Creators
July 29, 2024On July 24, former NFL quarterback and civil rights activist Colin Kaepernick launched Lumi, an AI-powered...
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Influencer
YouTube Star Steps Down From $1M+ Podcast Empire Due To Sexual Misconduct Allegations
July 29, 2024Cody Kolodziejzyk, known as Cody Ko on YouTube, is stepping away from day-to-day operations at TMG...
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Brand
Influencer Alert: Cameo’s Legal Battle Reveals Hidden Risks In Paid Endorsements
July 29, 2024Cameo, the platform known for celebrity video messages, agrees to a $100,000 settlement with 30 state...
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Platform
TikTok Allows Creators To Design Their Thumbnails, Potentially Boost Profile Views
July 26, 2024TikTok has introduced a new feature enabling creators to upload custom thumbnail images for their videos. ...
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Platform
15 Diverse Creators Join Snapchat’s 523 Program
July 26, 2024Snapchat announced the 2024 class of its 523 creator program, expanding its support for underrepresented content...
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Brand
How Lemonada Media’s Hit Podcasts Are Transforming Into Must-Read Books
July 26, 2024Podcasting company Lemonada Media is expanding into book publishing through a new partnership with Simon &...
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Commentary
Black Podcast Listenership Soars 10% In 2023: What’s Driving This Surge?
July 26, 2024New research from Signal Hill Insights reveals a significant increase in podcast listening among Black Americans....
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Agency
300 Top Brands, 1 Agency: Behind Publicis’ Power Acquisition Of Influential
July 26, 2024French-based Publicis Groupe announced plans to acquire Influential, the world’s largest influencer marketing agency by revenue....
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Agency
Creative Juice Merges With Rho: What This Means For 1M+ Content Creators
July 25, 2024Creative Juice, a fintech startup focused on providing specialized financing and tools for content creators, announced...
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Brand
Olympic Esports Games: Why the IOC Is Creating A ‘New Dedicated Structure’ For 2025
July 25, 2024On July 23, the International Olympic Committee (IOC) announced the creation of the Olympic Esports Games,...
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Agency
Stagwell’s Latest Acquisition Boosts AI-Driven Marketing With 300M+ Creator Network
July 25, 2024Stagwell continues its expansion strategy by acquiring LEADERS, an Israeli digital agency, and its AI-powered platform...
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Platform
UK Government Fines TikTok £1.875M For Inaccurate Safety Feature Data
July 25, 2024Ofcom, the UK’s communications regulator, has fined TikTok £1.875 million for failing to provide accurate information...
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Platform
TikTok’s “Deals For You” Flops While Prime Day Thrives: Here’s Why
July 25, 2024TikTok’s recent attempt to compete with Amazon’s Prime Day reveals a stark contrast in consumer behavior...
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Agency
CAA Signs Viral Kardashian Look-Alike With 8 Million Followers
July 25, 2024Creative Artists Agency (CAA) has signed digital creator and actress Yuri Lamasbella, known for her Kardashian...
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Agency
Inside The Viral Success Of ‘On The Street’ Videos: Linqia’s New Marketing Strategy
July 25, 2024Influencer marketing agency Linqia unveiled a new offering to connect brands with creators specializing in “on...
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Agency
Mushroom Connect: The Bridge Between Top Influencers And Big Brands
July 24, 2024Australian music company Mushroom Group launched Mushroom Connect, a new talent management and partnerships agency. The...
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Platform
TikTok’s Secret Plan To Shake Up European E-commerce: What 40 New Hires Reveal
July 24, 2024ByteDance-owned TikTok is preparing to launch its in-app shopping platform, TikTok Shop, in Spain and Ireland...
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Agency
From Crisis To Opportunity: Ogilvy’s Influence Shield Promises To Turn Brand Nightmares Around
July 24, 2024Ogilvy PR launched Influence Shield, a global risk management service that enhances brand safety in influencer...
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Influencer
Influencer Paige Lorenz Makes Waves In Home Fashion With New Bedding Line
July 24, 2024Lifestyle influencer Paige Lorenz, known for her Dairy Boy apparel brand, has expanded into the home...
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Tech
Gaming Giants Thece, Gamurs Group Join Forces To Enhance Brand Engagement
July 24, 2024Thece, a company specializing in brand integration within gaming experiences, announced a strategic partnership with Gamurs...
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Influencer
Olympic Committee Throws Flag On Prime: Why Logan Paul And KSI’s Drink Brand Is In Hot Water
July 24, 2024The U.S. Olympic and Paralympic Committee (USOPC) filed a federal lawsuit against Prime, the energy drink...
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Influencer
Top Investors Are Backing Jake Paul’s Personal Care Brand W With $14 Million
July 24, 2024Jake Paul’s men’s personal care brand, W, announced a $14 million funding round, including seed financing...
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