Stories By David Adler
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Influencer
Ex-Olympian Couple Leap Into VC: 7 Celebrity Brands Already Backed, Including Issa Rae’s Haircare Line
July 3, 2024Former Olympians Samyr Laine and Ayanna Alexander-Laine launched Freedom Trail Capital in 2023, and now they’re...
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Agency
IZEA’s Hoozu Makes Big Move: Aussie Influencer Agency Snaps Up 26 Talent
July 3, 2024On Monday, IZEA Worldwide’s subsidiary Hoozu acquired 26 Talent, a prominent Australian talent management agency, as...
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Brand
Fashion Meets Social: Boohoo Launches Social Commerce Program
July 3, 2024Boohoo, the UK-based fashion e-commerce company, has announced the launch of “The boohoo Collective,” a new...
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Brand
12 Social Media Stars Face Off In Hoops Showdown: Hennessy NBA Creator Cup
July 3, 2024On Monday, the NBA announced that 12 prominent social media content creators are set to compete...
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Brand
e.l.f. Cosmetics Breaks New Ground: First Beauty Brand To Offer Real-World Shopping On Roblox
July 3, 2024e.l.f. Cosmetics is launching real-world commerce within its Roblox experience, e.l.f. UP!, pushing forward in the...
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Platform
Indie Bookshops Get A Boost: TikTok Book Awards Partner With Bookshop.org For 2024
July 3, 2024TikTok announced its partnership with Bookshop.org for the second consecutive year as part of the TikTok...
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Platform
Inside TikTok’s Stealth Launch Of New Photo App “Whee” In Over 12 Countries
July 3, 2024TikTok has quietly unveiled a new photo-sharing app called “Whee” in over a dozen countries. The...
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Platform
Pinterest Announces New Features That Allows Users To Share Dynamic Videos Of Their Boards
July 3, 2024Pinterest announced on Tuesday that it launched a tool that allows users to share dynamic videos...
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Agency
How Panel CEO Andrew Franz Is Shaking Up Influencer-Brand Deals
July 2, 2024Panel, a startup founded by former investment banking analyst Andrew Franz, is refining creator-brand collaborations. Launched...
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Commentary
CreatorFest: The Event Promising to Bridge the Creator-Entrepreneur Gap
July 1, 2024Stem Media founder & CEO Patrick Israel is launching CreatorFest to connect content creation and business...
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Brand
From Selfie Sticks To Hidden Gems: AirAsia’s Latest Influencer Marketing Strategy Featuring “Kudasi” Girl
July 1, 2024AirAsia has unveiled its latest marketing initiative, the “Go Somewhere Different” campaign. The campaign features travel...
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Brand
White House Turns To TikTokers To Save Biden’s Campaign? August Conference Revealed
July 1, 2024The White House plans to host a conference with internet personalities in August, potentially aiming to...
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Commentary
[REPORT] Nielsen & Raptive Uncover The Secret Sauce Behind Creator Websites’ 66% Brand Fit Score
July 1, 2024Nielsen, a global measurement and data analytics company, and Raptive, a media company specializing in creator...
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Influencer
New Abu Dhabi Influencer Law: Fines Have Social Media Buzzing
July 1, 2024Abu Dhabi’s Department of Economic Development (ADDED) is implementing new licensing requirements for businesses and social...
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Agency
Emmy-Nominated Host Shira Lazar To Unveil Top Creators’ Strategies
June 28, 2024A new content series, “Creator Spotlight,” is set to launch on July 23, 2024. It will...
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Brand
Jessica Simpson’s Tuna Mix-Up Strikes Again: How Chicken Of The Sea Turned A 20-Year-Old Gaffe Into Marketing Gold
June 28, 2024Chicken of the Sea‘s latest campaign, featuring Jessica Simpson, is generating significant attention and sales, according...
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Brand
Rubix Foods’ New Influencer Network Taps Into 5 Million Gen Z Followers For Fresh Restaurant Flavors
June 28, 2024Rubix Foods, a flavor and functional ingredients provider to restaurants, announced the launch of its NEXT...
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Influencer
CryptoZoo Controversy Explodes: Why Logan Paul Is Taking Coffeezilla To Court
June 28, 2024On Thursday, WWE star and social media influencer Logan Paul filed a lawsuit against YouTuber Stephen...
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Influencer
Influencer Jess Hunt’s Latest Refy Campaign Has Beauty Lovers Ditching Airbrushed Ads For Good
June 28, 2024Jess Hunt, the 27-year-old content creator and co-founder of Refy Beauty, has revealed a new marketing...
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Commentary
TikTok Fame Isn’t What It Used To Be: Going Viral Doesn’t Guarantee Success?
June 28, 2024Viral success no longer translates into mainstream fame as quickly as it once did. Industry experts...
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Agency
Billion Dollar Boy’s 6-Month Trial Period Of AI Campaigns Led To Massive Results For Brands Like Versace And Xiaomi
June 27, 2024Becky Owen, Global Chief Marketing Officer at creator marketing agency Billion Dollar Boy (BDB), is leading...
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Influencer
TikTok Rivals To Podcast Partners: How 2 Irish Influencers Turned A Feud Into Friendship
June 27, 2024Irish TikTok stars Miriam Mullins and Lauren Whelan have announced on Instagram the launch of their...
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Platform
The Formula For Earning $1K/Month On Patreon 90% Of Top Creators Implement
June 27, 2024Patreon released research revealing a strong correlation between community engagement and creator earnings. The platform reports...
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Brand
Millennials And Gen Z: The Real Reason Behind Ottawa Spending $1.7M On Influencers
June 27, 2024The Canadian federal government is turning to social media influencers to connect with younger audiences, spending...
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Influencer
OpraahFx Founder Reveals The Hidden Power Behind Meme Marketing
June 27, 2024OpraahFx, an influencer marketing and talent management firm, launched a dedicated meme marketing wing called OhsoFunny....
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