Stories By David Adler
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Brand
The Pacsun Collective Taps Content Creators To Capitalize On Fashion Marketing Trends
July 23, 2024Fashion retailer Pacsun unveiled its Fall 2024 “Better in Baggy” campaign, utilizing content creators from its...
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Platform
Real-Time Reactions Power X’s 20% Edge In Sports Fan Base
July 23, 2024A recent analysis reveals that X attracts significantly more sports fans than its competitors. According to...
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Agency
UTA Snags Top Talent Agent To Take Over The UK Creator Scene
July 23, 2024United Talent Agency (UTA) expanded its U.K. Creators division with the addition of agent Beth Heard....
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Platform
Meta’s New Ad Trick For Marketers: Automatically Detected Website Offers
July 23, 2024Meta introduced a new feature in its ad setup process that automatically detects and incorporates offers...
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Platform
Reddit’s 1,000+ Sports Communities: The Untapped Goldmine For Brands And Leagues
July 23, 2024Reddit announced a new partnership program with major sports leagues to enhance fan engagement and create...
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Agency
GCI Launches ‘Muse’: Celebrity Health Influencers Get A High-Tech Makeover
July 22, 2024GCI Group introduced Muse, an integrated celebrity and influencer engine for global health brands. The launch...
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Platform
TikTok’s New Artist Accounts: The Feature That’s Making Waves In Music Discovery
July 22, 2024TikTok and DistroKid announced a platform integration that streamlines the creation of official TikTok Artist Accounts...
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Tech
AI Meets Influencer Marketing: BrandPilot AI’s New Tool Promises 3x Faster Campaigns
July 22, 2024BrandPilot AI, a Toronto-based provider of AI-powered influencer marketing solutions, launched Spectrum IQ, a web application...
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Brand
Virtual Influencer Or Ethical Misstep? SheerLuxe’s AI Experiment Loses Thousands Of Followers
July 22, 2024SheerLuxe, a popular UK lifestyle and fashion magazine, faces backlash after introducing an AI-generated “fashion and...
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Technology
Web3 Meets Memes: How The STIX-CREATOR Partnership Plans To Onboard 30M Users To Crypto
July 22, 2024Web3 platform STIX announced a partnership with CREATOR to bring meme-based crypto engagement to a potential...
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Agency
Tech Meets Talent: The Acquisition Reshaping India’s Creator Ecosystem
July 19, 2024Collective Artists Network, India’s leading new media entity focused on pop culture, has acquired Galleri5, an...
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Brand
Las Vegas’s Secret Influencer Army: 100+ Paid To Hype Sin City
July 19, 2024The Las Vegas Convention and Visitors Authority (LVCVA) has contracted over 240 influencers since January 2022,...
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Commentary
Research Shows These 3 U.S. States Are Top Influencer Havens
July 19, 2024A new study by QR Code Generator, cited by Valdosta Today, reveals that Arizona, Oklahoma, and...
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Commentary
Researchers Uncover TikTok’s Role In Promoting Extremist Party To German Youth
July 18, 2024A new study by nonprofit organization AI Forensics and European think tank Interface reveals that TikTok’s...
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Platform
Eventbrite Teams Up With TikTok To Boost Local And Independent Event Creators
July 18, 2024TikTok announced a partnership with Eventbrite, the global events marketplace. This partnership enables event creators to...
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Platform
YouTube’s Community Spaces: The Missing Link For Creator-Fan Dialogue?
July 18, 2024According to creator economy expert Lindsey Gamble, YouTube has begun beta testing a new “Community Spaces”...
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Platform
TikTok’s Surprise Partner: The UK Agency That Beat Global Giants
July 18, 2024TikTok has named SHOUT by UniTaskr as its first ‘TikTok Agency Marketing Partner’ in the UK,...
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Platform
Trump’s TikTok Turnaround: Why He’s Now Backing The App He Once Tried To Ban
July 18, 2024Former President Donald Trump, now a Republican presidential candidate, has expressed support for TikTok as the...
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Influencer
Grace Beverley’s TALA Scores £5M: How This Influencer Founder Defied VC Odds
July 17, 2024Activewear brand TALA, founded by influencer Grace Beverley, has secured a £5 million funding round from...
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Agency
From DMs To Dreams: How 2 Social Media Pros Launched A Celeb-Focused Agency
July 17, 2024Chloe Sappern and Lydia Berry, two social media professionals, have launched @darlington, a new referral-only agency...
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Technology
ShopMy Reports New Creator Marketing Tool Testing Yielded 5x ROI Results
July 17, 2024Social commerce platform ShopMy announced that its new feature, “ShopMy Opportunities,” has demonstrated an average 5x...
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Brand
VidCon Cancels Baltimore, Doubles Down On Anaheim
July 17, 2024VidCon, the world’s leading event for digital creators and fans, has canceled its Baltimore 2024 event...
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Influencer
YouTube’s AI Crackdown Gone Wrong? Creator Loses 21 Channels And $45K Overnight
July 17, 2024YouTube creator Oliver Gilpin reports that 21 of his channels have been automatically banned by the...
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Commentary
People’s Choice Podcast Awards For Women Opens July 31 – Here’s How To Enter
July 17, 2024The Women in Podcasting Network has announced its inaugural Women in Podcasting Awards, set to begin...
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Platform
Instagram’s Head Teases New Feature: The Simple Change That Could Boost Engagement
July 16, 2024According to a recent announcement by Adam Mosseri, the platform’s head, Instagram is developing a new...
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