Stories By David Adler
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Commentary
[REPORT] Pinterest Unpacks Gen Z’s Obsession With Trends – How Brands Can Ride The Wave
June 18, 2024Pinterest’s recent trends report revealed new research offering insight into Gen Z’s mindset, behaviors, and growing...
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Commentary
[REPORT] 90s Bobs, 2000s Highlights, And “Fruity Nails” – Pinterest Reveals The Unexpected Style Movements Taking Over This Summer
June 18, 2024Pinterest recently released its Summer 2024 Trend Report, unveiling surprising revival trends in fashion and beauty...
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Technology
Spotify Rolls Out Creative Lab To Bolster $2B Ad Business
June 18, 2024Spotify is launching an internal creative agency called the Spotify Creative Lab to encourage marketers to...
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Agency
Inside An “Anti-Agency” Founder’s Mission To Uplift Creators
June 18, 2024James Harrison, founder of Los Angeles-based talent management and marketing agency iamsocial, took an unconventional path...
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Technology
How A Decade Of Grit And 200 Million Influencer Profiles Helped This Software Engineer Crack The Code On Creator Campaigns
June 18, 2024Daniel Sánchez co-founded the influencer marketing platform Influencity in 2014 after noticing the rise of influencers...
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Brand
Creators Take Center Stage: Forbes And Walmart Partner For First-Ever Creator Upfronts In L.A.
June 17, 2024On Wednesday, Forbes announced its inaugural Creator Upfronts In Partnership With Walmart Creator, scheduled for October...
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Agency
Seasoned Comms Experts Unveil Creator-Focused Agency – Find Out Their Initial Powerhouse Partners
June 17, 2024Two veteran communications professionals with decades of experience, Craig Radow and Eric Schultz, have announced the...
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Influencer
From Hollywood To Space Sensation: Kalpana Pot’s Unconventional Content Creation Journey In Making Science Cool And Accessible
June 17, 2024Kalpana Pot is an actress, writer, host, science communicator, and content creator. With a passion for...
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Influencer
Scoring Major Brand Deals: Joy Kisinja’s Secrets To Influencer Success
June 17, 2024Despite immense adversity, including a dysfunctional upbringing, Joy Kisinja (Joy Gerrard on Instagram @_joygerrard) has persevered...
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Platform
Influencer Marketing Trailblazer Josh Norris Reveals The Untapped Potential For B2B Brands
June 17, 2024Influencer marketing is breaking into a new frontier: the enterprise technology world. Traditional sales and marketing...
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Agency
A Power Couple Is Shaking Up How Elite Influencers Build Their Brands
June 14, 2024Currents Management positions itself as the go-to talent firm for the creator economy’s elite influencers. Co-founded...
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Commentary
[REPORT] The Surprising Way Most TikTok Users View News On The Platform
June 13, 2024A new study from the Pew Research Center offers insights into how Americans experience news on...
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Platform
Leaked Tests Hint At A Potential Hashtag Revival On Meta’s Threads App After Initial Snub
June 13, 2024Meta’s Threads app is experimenting with a new way to boost hashtag usage, according to findings...
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Platform
Is The Traditional Instagram Feed Dying? CEO Adam Mosseri Drops A Major Hint
June 13, 2024Instagram CEO Adam Mosseri has provided new insight into the factors driving content reach on the...
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Platform
YouTube’s “Test And Compare” Thumbnail Feature: The Secret To Going Viral?
June 13, 2024YouTube is rolling out a new “Test and Compare” feature for video thumbnails, a long-awaited tool...
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Platform
YouTube Is Putting Effects Creation In Creators’ Hands For The First Time
June 13, 2024YouTube announced it is experimenting with allowing creators to design and publish their own unique visual...
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Platform
Find Out The Controversial Reason X Just Privatized All Likes (From A Lead Engineer)
June 13, 2024X has rolled out an update that makes all “Likes” private within the app. According to...
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Influencer
Jake Paul’s Trip To CVS Sparked The Idea For Launching His New Men’s Care Line
June 13, 2024Social media influencer and professional boxer Jake Paul revealed in an interview with The Hollywood Reporter...
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Technology
Luma: The Influencer Platform That’s Bridging The Gap In The Middle East
June 12, 2024A new influencer marketing platform called Luma has debuted in the United Arab Emirates. It offers...
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Brand
8 Weeks To Social Media Success: Lemongrass Unveils Springboard For Optimized Travel Content And Influencer Strategies
June 12, 2024UK-based marketing agency Lemongrass has unveiled a new 8-week “Springboard” program to help travel brands optimize...
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Platform
Mobile Gaming Giant Voodoo Snaps Up Gen Z App BeReal For €500 Million
June 12, 2024Voodooo, a mobile apps and games publisher with 7B+ worldwide downloads, announced it acquired BeReal, the...
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Influencer
Influencer And Former Lib Dem Shakes Up Spanish Politics With Shocking 4.6% Of Vote For EU Seat
June 11, 2024A seasoned influencer and former member of the UK’s Liberal Democrat party has unexpectedly won three...
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Agency
Stride Social Co-Founder Shares His Secret To Helping Creators Build Sustainable Businesses
June 11, 2024Talent agencies play a crucial role in helping creators and brands navigate the challenges and opportunities...
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Technology
VidCon Baltimore 2024: Expanding Opportunities For Creators, Fans, And Industry Professionals In The Heart Of The East Coast.
June 11, 2024VidCon, the ultimate celebration of the Creator Economy, is returning for its second year to Baltimore,...
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Agency
Outshine Talent’s 360-Degree Approach To Helping Creators Boost Earnings While Staying True To Themselves
June 11, 2024Barbara Jones, a trailblazer in the creator economy, has been making waves since pivoting from music...
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