Stories By David Adler
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Technology
LTK Rolls Out New “Price Drop” And “Back In Stock” Badges To Boost Summer Sales Haul – Here’s The 411
June 10, 2024Creator commerce platform LTK has unveiled a new feature to improve the shopping experience on its...
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Influencer
The “Moral Philosopher Of YouTube” Just Landed A Massive Partnership With Studio71
June 10, 2024YouTuber Dhar Mann Studios, which has nearly 22 million subscribers, announced a new advertising partnership with...
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Influencer
Sidemen Launch A Reality Show Where Contestants Get Tattooed And Covered In Snakes For £1M
June 10, 2024The British YouTube group Sidemen, comprised of 7 internet stars with over 130 million combined subscribers,...
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Platform
TikTok’s Latest Test Feature Takes A Page From Snapchat’s Playbook
June 10, 2024TikTok is testing a new feature that mimics Snapchat’s popular “streaks” functionality, according to recent user...
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Platform
Frank McCourt Aims For “New Internet” In TikTok Bid – And Parents Of Tragedy Are Listening
June 10, 2024Billionaire Frank McCourt is pitching investors on his bid to acquire TikTok by framing it as...
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Platform
Cutting the Cord Just Got Pricier – Check Out Twitch’s Latest Move
June 7, 2024Amazon-owned Twitch announced a price increase for subscriptions in over 30 countries. The move makes Twitch...
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Brand
Colgate Bets Big On The Future Of Audio With Major Steven Bartlett Podcast Partnership
June 6, 2024Colgate is making a strategic foray into podcast advertising in the UK market. The toothpaste giant,...
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Technology
This Creator Streaming Service Just Landed A Spotify Collab To Bring Video Content From Internet Stars To Speakers
June 6, 2024Nebula, a video streaming platform built by and operated for digital creators, has formed a new...
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Technology
Discord Just Got A Lot More Entertaining With TuneIn’s 100,000+ Stations And Podcasts
June 6, 2024Popular communication platform Discord has introduced a new activity called ‘TuneIn Radio & Podcasts’ in collaboration...
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Technology
UK Startup Raised £2.5M To Crack The Influencer Marketing Code
June 6, 2024In early June, London-based influence analytics firm WeArisma secured £2.5 million in funding to advance its...
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Technology
Hypersonic Laboratories Introduces The Helix Platform: Full IP Ownership To Creators, Incentivizing UGC Creativity
June 5, 2024Gaming Company Hypersonic Laboratories announced the development of Helix, a multiplayer role-playing sandbox platform for user-generated...
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Platform
What’s Snapchat’s “Less Likes. More Love.” Social Media Campaign About?
June 5, 2024Snapchat launched the next phase of its “Less Social Media. More Snapchat.” brand campaign with “Less...
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Technology
Captions Introduces A New AI Feature That Lets Anyone Star In Videos Without Being On Camera
June 5, 2024AI-powered creative studio Captions announced the launch of AI Creator, which allows users to create talking...
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Technology
Kick’s New “Duel” Initiative Lets Fans Meet Their Favorite Streamers IRL
June 5, 2024Kick, the rising live-streaming platform known for its creator-friendly policies is launching a new initiative called...
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Brand
Amazon Unveils 2 Creator Programs Dubbed The Toolkits For Influencer Success
June 5, 2024On June 2, Amazon unveiled Creator University and Creator Connect, two new initiatives to support established...
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Agency
From Neurodiversity To Natural Hair: Meet The 4 Creators Championing Representation In WACL & Billion Dollar Boy’s Latest Campaign
June 5, 2024Women in Advertising, Communications, and Leadership (WACL) has launched a new creative campaign in collaboration with...
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Technology
How This Finance Vet Used Blockchain To Let Any Creator Monetize Live Videos In 60 Seconds
June 5, 2024Jonathan Azeroual spent a decade working in finance before shifting his focus to helping content creators...
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Influencer
YouTube King MrBeast Taps Silicon Valley Heavyweight To Lead His Media Empire
June 4, 2024MrBeast Industries, the media and entertainment company founded by YouTube star Jimmy Donaldson, has appointed Jeffrey...
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Technology
Betweened’s Creator Program: Empowering “Living Room-Friendly Content” For Kids
June 4, 2024Betweened, a social media platform for children founded by former Netflix executive Carla Engelbrecht, announced a...
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Platform
ByteDance’s Bold Strategy: Millions Of Lines Of Code Rewritten To Keep TikTok Alive In U.S.
June 4, 2024In a bid to address national security concerns and avoid a potential ban in the United...
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Platform
TikTok Hits Pause On European E-Commerce Expansion, Zeroes In On $17.5B U.S. Market Amid Regulatory Heat
June 4, 2024ByteDance-owned TikTok has put its plans to expand its e-commerce platform in major European markets on...
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Commentary
Study Reveals 4 Key Factors That Determine An Influencer’s True Importance
June 3, 2024A fresh study published in the International Journal of Electronic Marketing and Retailing sheds light on...
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Brand
1 In 5 People Say Social Media Makes Them Unhappy: LG’s On A Mission To Tip The Scales
June 3, 2024LG Electronics (LG) has unveiled a new global campaign called “Optimism your feed,” which aims to...
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Influencer
Trump’s TikTok Debut Attracts 650,000+ Followers In First 24 Hours, Can He Win Over Gen Z?
June 3, 2024Former President Donald Trump has joined TikTok and amassed over 650,000 followers within the first 24...
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Commentary
Why Paying Influencers Based On Engagement Quantity Encourages Harmful Collusion, Experts Warn
June 3, 2024A new study by researchers at the University of Nottingham, published by the European Centre for...
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