Stories By David Adler
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Platform
Fostering College Communities: How Connyct Creates Purpose-Built Social Networks
January 6, 2025As major social platforms face increasing scrutiny over privacy and algorithmic content distribution, Matthew Berman’s new...
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Brand
LEGO, Epic Games Tap Influencer Madison Beer For LEGO Fortnite Campaign
January 3, 2025LEGO and Epic Games launched two major updates to LEGO Fortnite in December 2024, partnering with...
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Brand
How The Military Recruitment Crisis Pushed The Pentagon To Fund MrBeast, TV Stars In A Bid To Woo Gen Z
January 3, 2025The U.S. Department of Defense approved production support for shows featuring MrBeast, Kelly Clarkson, and Guy...
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Influencer
How This Dubai Content Creator Turned Follower Trust Into A Sell-Out Fragrance Brand
January 2, 2025Dubai-based content creator Mahmoud Sidani, known as Mr. Moudz to his nearly 1 million social media...
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Brand
Saudi Arabia Taps International Influencers To Reshape Its Global Tourism Image
December 31, 2024The Saudi Tourism Authority (STA) announced a new partnership aimed at expanding its global influencer marketing...
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Influencer
MrBeast Claims ‘Beast Games’ Is Amazon Prime’s #1 Most-Watched Show In 50+ Countries
December 30, 2024MrBeast reports that his new series “Beast Games” has reached the number one spot on Amazon...
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Platform
Donald Trump Asks U.S. Supreme Court To Delay TikTok Ban
December 30, 2024U.S. President-elect Donald Trump has asked the Supreme Court to delay a January 19 deadline that...
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Commentary
New Creator Campuses Opening Early 2025 Could Be The Answer To Influencer Burnout, Report Shows
December 30, 2024Two major agencies are launching physical spaces for creators in early 2025, signaling a potential shift...
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Platform
200k+ YouTube Creators Targeted In Massive Brand Deal Scam
December 26, 2024CloudSEK researchers have uncovered a large-scale phishing operation targeting YouTube creators through fake collaboration and promotional...
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Influencer
Meet Haley Robinson, A Gen Z Creator Who’s Tapping Her Theater Background For Social Media Success
December 25, 2024When a Disney-inspired fashion video went viral in 2020, it transformed 19-year-old Haley Robinson from an...
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Platform
Albania Becomes First European Country To Completely Ban TikTok After Fatal School Stabbing
December 24, 2024Albania has announced a nationwide TikTok ban for at least one year, marking the first complete...
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Brand
P&G Subsidiary Catches Rival’s Social Media Slip-Up, Forces Influencer Posts Removal
December 23, 2024Beauty and personal care brand Kreyol Essence LLC has removed social media content from multiple platforms...
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Platform
Instagram To Generate Over 50% Of Meta’s U.S. Ad Revenue In 2025, Forecast Shows
December 23, 2024Instagram’s share of Meta’s U.S. advertising revenue will exceed 50% for the first time in 2025,...
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Agency
AI Influencer Management: How PiXEL Creates New Opportunities In Creator Marketing
December 20, 2024In 2024, as brands seek effective ways to reach audiences through emerging technologies, Lewis Davey created...
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Commentary
Google Searches For ‘Creator Economy Jobs’ Surge 900% Y-o-Y Despite Market Slowdown
December 19, 2024Interest in creator economy careers reaches record levels despite a significant decline in job openings during...
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Platform
Snapchat Reveals New Teen Safety Features To Law Enforcement Officials At Annual Summit
December 19, 2024Snap Inc. hosted its fourth annual U.S. Law Enforcement Summit on December 11, drawing more than...
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Influencer
Logan Paul, Conor McGregor To Face Off In Massive Influencer Boxing Match In India, Backed By One Of Asia’s Richest Family?
December 18, 2024Former UFC champion Conor McGregor announced he is in preliminary discussions with the Ambani family to...
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Brand
Inside Vestiaire Collective’s 6-Month Program Teaching Fast-Fashion Influencers The Dark Side Of Their Industry
December 18, 2024Vestiaire Collective, a secondhand luxury retailer, recently launched an initiative to transform its relationship with fashion...
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Brand
Beyond Boxing: How Netflix’s 5.5-Hour Paul Vs. Tyson Event Tested Global Internet Infrastructure
December 18, 2024Netflix’s live streaming of the Jake Paul vs. Mike Tyson boxing match pushed global internet infrastructure...
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Platform
TikTok CEO, Donald Trump Meet Up In Florida As Company Makes Last-Ditch Effort To Prevent U.S. Shutdown
December 18, 2024TikTok CEO Shou Chew met with President-elect Donald Trump at Mar-a-Lago, Florida, on December 16, marking...
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Platform
TikTok Makes Emergency Appeal to Supreme Court to Stop January Ban
December 18, 2024TikTok Inc. and ByteDance Ltd. filed an emergency application to the Supreme Court on December 16,...
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Platform
Snapchat Unveils New Monetization Program To Reward Creators For Longer Spotlight Videos
December 18, 2024Snapchat has announced a unified Monetization Program that expands revenue opportunities for creators through advertising placement...
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Commentary
Creator Marketing Shatters Records: Brands Spent $79M On Creator Partnerships In 2024 [REPORT]
December 17, 2024Organizations have invested $79 million in creator partnerships through the CreatorIQ platform in 2024, marking a...
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Technology
Kolsquare Just Acquired Woomio, Denmark’s Top Creator Marketing Platform That Supports Brands Like Red Bull, Rituals
December 17, 2024Kolsquare, Europe’s leading influencer marketing technology company, has acquired Danish-based Woomio to expand into the Nordic...
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Commentary
The Talent Revolution: 19 Industry Leaders Predict The Future Of Talent Management In 2025
December 16, 2024The talent management industry is undergoing significant transformations, driven by the rapid growth of the creator...
![Creator Marketing Shatters Records Brands Spent $79M On Creator Partnerships In 2024 [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/12/Creator-Marketing-Shatters-Records-Brands-Spent-79M-On-Creator-Partnerships-In-2024-REPORT-400x240.png)
![Creator Marketing Shatters Records Brands Spent $79M On Creator Partnerships In 2024 [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/12/Creator-Marketing-Shatters-Records-Brands-Spent-79M-On-Creator-Partnerships-In-2024-REPORT-100x100.png)
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