Stories By David Adler
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Brand
From Selfie Sticks To Hidden Gems: AirAsia’s Latest Influencer Marketing Strategy Featuring “Kudasi” Girl
July 1, 2024AirAsia has unveiled its latest marketing initiative, the “Go Somewhere Different” campaign. The campaign features travel...
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Brand
White House Turns To TikTokers To Save Biden’s Campaign? August Conference Revealed
July 1, 2024The White House plans to host a conference with internet personalities in August, potentially aiming to...
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Commentary
[REPORT] Nielsen & Raptive Uncover The Secret Sauce Behind Creator Websites’ 66% Brand Fit Score
July 1, 2024Nielsen, a global measurement and data analytics company, and Raptive, a media company specializing in creator...
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Influencer
New Abu Dhabi Influencer Law: Fines Have Social Media Buzzing
July 1, 2024Abu Dhabi’s Department of Economic Development (ADDED) is implementing new licensing requirements for businesses and social...
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Agency
Emmy-Nominated Host Shira Lazar To Unveil Top Creators’ Strategies
June 28, 2024A new content series, “Creator Spotlight,” is set to launch on July 23, 2024. It will...
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Brand
Jessica Simpson’s Tuna Mix-Up Strikes Again: How Chicken Of The Sea Turned A 20-Year-Old Gaffe Into Marketing Gold
June 28, 2024Chicken of the Sea‘s latest campaign, featuring Jessica Simpson, is generating significant attention and sales, according...
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Brand
Rubix Foods’ New Influencer Network Taps Into 5 Million Gen Z Followers For Fresh Restaurant Flavors
June 28, 2024Rubix Foods, a flavor and functional ingredients provider to restaurants, announced the launch of its NEXT...
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Influencer
CryptoZoo Controversy Explodes: Why Logan Paul Is Taking Coffeezilla To Court
June 28, 2024On Thursday, WWE star and social media influencer Logan Paul filed a lawsuit against YouTuber Stephen...
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Influencer
Influencer Jess Hunt’s Latest Refy Campaign Has Beauty Lovers Ditching Airbrushed Ads For Good
June 28, 2024Jess Hunt, the 27-year-old content creator and co-founder of Refy Beauty, has revealed a new marketing...
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Commentary
TikTok Fame Isn’t What It Used To Be: Going Viral Doesn’t Guarantee Success?
June 28, 2024Viral success no longer translates into mainstream fame as quickly as it once did. Industry experts...
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Agency
Billion Dollar Boy’s 6-Month Trial Period Of AI Campaigns Led To Massive Results For Brands Like Versace And Xiaomi
June 27, 2024Becky Owen, Global Chief Marketing Officer at creator marketing agency Billion Dollar Boy (BDB), is leading...
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Influencer
TikTok Rivals To Podcast Partners: How 2 Irish Influencers Turned A Feud Into Friendship
June 27, 2024Irish TikTok stars Miriam Mullins and Lauren Whelan have announced on Instagram the launch of their...
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Platform
The Formula For Earning $1K/Month On Patreon 90% Of Top Creators Implement
June 27, 2024Patreon released research revealing a strong correlation between community engagement and creator earnings. The platform reports...
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Brand
Millennials And Gen Z: The Real Reason Behind Ottawa Spending $1.7M On Influencers
June 27, 2024The Canadian federal government is turning to social media influencers to connect with younger audiences, spending...
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Influencer
OpraahFx Founder Reveals The Hidden Power Behind Meme Marketing
June 27, 2024OpraahFx, an influencer marketing and talent management firm, launched a dedicated meme marketing wing called OhsoFunny....
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Brand
This Influencer-Founded Tanning Cream Caught Sephora’s Eye
June 27, 2024Lux Unfiltered, a beauty brand founded by social media influencer Sivan Ayla, will launch at Sephora...
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Platform
TikTok SOAR Together Program: The Hidden Opportunity For Artisans And Retailers
June 26, 2024TikTok Shop launched its Supporting Our Artisans and Retailers (SOAR) Together program, aiming to empower small...
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Influencer
Studio71 Snags “The Really Good Podcast” – Bobbi Althoff’s Hit Deadpan Humor Show
June 26, 2024Global media company Studio71 has secured an exclusive distribution, ad sales, and marketing agreement with “The...
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Platform
TikTok “Out Of Phone: Mission” Explained: What It Means For Brands, Creators
June 26, 2024TikTok announced the expansion of its “Out of Phone” program with a new feature called “Out...
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Platform
YouTube Teams Up With State Department, Turns 12 Music Stars Into “Diplomats”
June 26, 2024YouTube and the U.S. State Department announced a partnership to launch the Global Music Diplomacy Initiative,...
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Platform
Snapchat Safety Overhaul: 4 New Features That Make Chatting Way Safer
June 26, 2024Snap has introduced four new safety features to protect users, particularly teens, from online threats. The...
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Brand
Chipotle’s ‘Celebrity Card’ Now Within Reach for Creative Fans
June 25, 2024Chipotle Mexican Grill has opened applications for its “celebrity card,” a long-standing perk previously reserved for...
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Commentary
Billionaire Mark Cuban Exposes The Invisible Force Shaping Public Opinion
June 25, 2024In a recent appearance on the Lex Fridman podcast, entrepreneur and tech investor Mark Cuban discussed...
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Commentary
Gen Z Trusts TikTok More Than You Think: 12% More Likely To Use It For Hard-To-Find Info
June 25, 2024A new report from DISQO reveals that Generation Z is increasingly turning to TikTok as a...
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Agency
The Data Doesn’t Lie: Sapphire Studios’ Formula For Identifying Top Creative Content
June 25, 2024Entrepreneur Thomas Ma has journeyed to the forefront of the creator economy. After an unconventional start...
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