Stories By David Adler
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Brand
Plannin Taps 600+ Influencers To Create Authentic Travel Recs And Earn A 5% Lifetime Commission On Hotel Bookings
June 3, 2024Former Priceline executives Andrew Loewen and Randy Schartner have co-founded Plannin, a new global travel booking...
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Technology
Slingshot’s Pivot Pays Off: Raises $2.2M To help Creatives Focus On Their Passion
June 3, 2024Slingshot, a company that provides operational support for creatives, announced a $2.2 million pre-seed funding round,...
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Influencer
Rocci’s 9-Year Creator Journey Started With A Simple Eyebrow Tutorial Video
June 3, 2024Roccibel “Rocci” Volpicell’s journey as a beauty content creator demonstrates the importance of authenticity, diversification, and...
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Technology
How AsqMe’s New AI-Powered Inbox Helps Creators Answer Fan Questions And Seize Monetization Opportunities
June 3, 2024AsqMe, a startup aiming to help online creators better connect with audiences at scale, unveiled a...
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Influencer
How Content Creation Provided Purpose For Fashion Influencer Tasha Green
June 3, 2024At just 22 years old, Tasha Green is quickly becoming one of the UK’s most promising...
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Agency
Former Fashion Influencer Chlöe Gibbions’s “Creators Pitch Brands” Model Is Turning Heads
June 3, 2024Manchester entrepreneur Chlöe Gibbions is leaving her mark on influencer marketing with her Ours Agency. The...
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Platform
American Creators Say Brands Aren’t Fleeing TikTok Yet, But 14% See Campaign Shifts, Survey Finds
May 30, 2024A recent survey influencer marketing platform Fohr shared exclusively with WIRED provides insight into how American...
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Influencer
Global Snags Hit Podcast Hosted By Marina Purkiss, Jemma Forte
May 30, 2024Media & entertainment group Global has acquired the exclusive production and ad sales rights to The...
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Technology
Thece’s Miracle-Gro Campaign: A Fresh Approach To Influencer Marketing In Gaming
May 30, 2024Thece, a martech startup, has partnered with Miracle-Gro to launch an innovative marketing campaign that challenges...
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Brand
This Filmmaker Launched “Airbnb Of Brand Deals” To Let Creators List Dream Projects For Brands To Discover
May 30, 2024Actor-director & entrepreneur Wes Elder is aiming to reshape the influencer marketing industry with his new...
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Strategy
TikTok Reveals The Top 5 Types Of Brands Users Want To See Creating Summer Games Content
May 29, 2024TikTok has released new research findings about the types of brands its users want to see...
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Brand
Vivek Ramaswamy’s 3-Phase Rescue Strategy For The Struggling $100M BuzzFeed
May 29, 2024Vivek Ramaswamy, the second-largest Class A shareholder of BuzzFeed with an 8.37% stake, has outlined a...
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Platform
YouTube Unveils “Playables” With 75+ Free Games To Play Directly On The Platform
May 29, 2024YouTube has launched a new feature called “Playables” that allows users to play over 75 free...
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Agency
This Indian Tech Is Bringing Data-Driven Influencer Marketing To The World
May 29, 2024Indian-based tech company Only Much Louder (OML) announced it’s expanding its influencer marketing platform, Hypothesis, to...
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Platform
Ad Giant Dentsu Gets Creative Boost From Snapchat’s Augmented Reality Tech
May 29, 2024Advertising holding company Dentsu has formed a new partnership with Snap Inc. to offer augmented reality...
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Platform
TikTok Just Rolled Out “Studio” – The All-In-One Creator Dream Tool
May 29, 2024TikTok introduced a new comprehensive platform called “TikTok Studio,” aimed at empowering creators on the video-sharing...
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Agency
Talent Manager Chris Alexander Founded A Tech Platform To Empower (Not Exploit) Creators
May 29, 2024Creator economy expert & marketing professional Chris Alexander is pioneering a new agency model with his...
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Agency
Vetting Creators The “Good” Way: The Unconventional Method This Agency Applies For Successful Partnerships
May 29, 2024Natalia Cortazar left the stability of a decade-long marketing career to launch her own ethically-minded influencer...
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Commentary
This Attorney’s Company Brings Legal Muscle To Negotiations Within The Creator Economy
May 28, 2024Jake Williams is a 33-year-old attorney and partner at the creator economy company Rakugo Media based...
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Platform
TikTok Sheds Light On Murky World Of Social Media Manipulation Ahead Of 2024 U.S. Election
May 27, 2024TikTok released its first report on May 23 detailing efforts to remove covert influence operations from...
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Brand
Budapest Wowed 50 Elite Influencers From 14 Countries – The Brilliant Tourism Strategy Behind It
May 27, 2024The Hungarian Tourism Agency hosted a large-scale influencer marketing event called the “Budapest Influencer Trip” in...
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Influencer
Kevin Hart Streaming Appearance Launches Influencer Kai Cenat Back To Twitch’s Most Subbed
May 27, 2024Kai Cenat has reclaimed the position of most-subscribed streamer on Twitch after collaborating with comedian Kevin...
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Influencer
Biden’s Secret Weapon To Win Over Gen Z? A $85,000 “Partner Manager” For Memes
May 27, 2024President Joe Biden’s re-election campaign is pursuing an unorthodox strategy to engage younger voters: hiring a...
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Technology
This AI Startup Claims To Have Cracked The Code To Going Viral On TikTok, Landed A Partnership With The Platform
May 24, 2024AI startup Logie announced it has become an official TikTok Shops Creator Agency Partner. The appointment...
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Brand
Walmart Unveils Realm: An Influencer-Curated Online Shopping Experience
May 24, 2024Walmart has launched a new immersive online shopping platform called Walmart Realm. The platform features virtual...
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