Stories By David Adler
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Agency
A Power Couple Is Shaking Up How Elite Influencers Build Their Brands
June 14, 2024Currents Management positions itself as the go-to talent firm for the creator economy’s elite influencers. Co-founded...
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Commentary
[REPORT] The Surprising Way Most TikTok Users View News On The Platform
June 13, 2024A new study from the Pew Research Center offers insights into how Americans experience news on...
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Platform
Leaked Tests Hint At A Potential Hashtag Revival On Meta’s Threads App After Initial Snub
June 13, 2024Meta’s Threads app is experimenting with a new way to boost hashtag usage, according to findings...
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Platform
Is The Traditional Instagram Feed Dying? CEO Adam Mosseri Drops A Major Hint
June 13, 2024Instagram CEO Adam Mosseri has provided new insight into the factors driving content reach on the...
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Platform
YouTube’s “Test And Compare” Thumbnail Feature: The Secret To Going Viral?
June 13, 2024YouTube is rolling out a new “Test and Compare” feature for video thumbnails, a long-awaited tool...
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Platform
YouTube Is Putting Effects Creation In Creators’ Hands For The First Time
June 13, 2024YouTube announced it is experimenting with allowing creators to design and publish their own unique visual...
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Platform
Find Out The Controversial Reason X Just Privatized All Likes (From A Lead Engineer)
June 13, 2024X has rolled out an update that makes all “Likes” private within the app. According to...
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Influencer
Jake Paul’s Trip To CVS Sparked The Idea For Launching His New Men’s Care Line
June 13, 2024Social media influencer and professional boxer Jake Paul revealed in an interview with The Hollywood Reporter...
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Technology
Luma: The Influencer Platform That’s Bridging The Gap In The Middle East
June 12, 2024A new influencer marketing platform called Luma has debuted in the United Arab Emirates. It offers...
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Brand
8 Weeks To Social Media Success: Lemongrass Unveils Springboard For Optimized Travel Content And Influencer Strategies
June 12, 2024UK-based marketing agency Lemongrass has unveiled a new 8-week “Springboard” program to help travel brands optimize...
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Platform
Mobile Gaming Giant Voodoo Snaps Up Gen Z App BeReal For €500 Million
June 12, 2024Voodooo, a mobile apps and games publisher with 7B+ worldwide downloads, announced it acquired BeReal, the...
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Influencer
Influencer And Former Lib Dem Shakes Up Spanish Politics With Shocking 4.6% Of Vote For EU Seat
June 11, 2024A seasoned influencer and former member of the UK’s Liberal Democrat party has unexpectedly won three...
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Agency
Stride Social Co-Founder Shares His Secret To Helping Creators Build Sustainable Businesses
June 11, 2024Talent agencies play a crucial role in helping creators and brands navigate the challenges and opportunities...
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Technology
VidCon Baltimore 2024: Expanding Opportunities For Creators, Fans, And Industry Professionals In The Heart Of The East Coast.
June 11, 2024VidCon, the ultimate celebration of the Creator Economy, is returning for its second year to Baltimore,...
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Agency
Outshine Talent’s 360-Degree Approach To Helping Creators Boost Earnings While Staying True To Themselves
June 11, 2024Barbara Jones, a trailblazer in the creator economy, has been making waves since pivoting from music...
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Technology
LTK Rolls Out New “Price Drop” And “Back In Stock” Badges To Boost Summer Sales Haul – Here’s The 411
June 10, 2024Creator commerce platform LTK has unveiled a new feature to improve the shopping experience on its...
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Influencer
The “Moral Philosopher Of YouTube” Just Landed A Massive Partnership With Studio71
June 10, 2024YouTuber Dhar Mann Studios, which has nearly 22 million subscribers, announced a new advertising partnership with...
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Influencer
Sidemen Launch A Reality Show Where Contestants Get Tattooed And Covered In Snakes For £1M
June 10, 2024The British YouTube group Sidemen, comprised of 7 internet stars with over 130 million combined subscribers,...
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Platform
TikTok’s Latest Test Feature Takes A Page From Snapchat’s Playbook
June 10, 2024TikTok is testing a new feature that mimics Snapchat’s popular “streaks” functionality, according to recent user...
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Platform
Frank McCourt Aims For “New Internet” In TikTok Bid – And Parents Of Tragedy Are Listening
June 10, 2024Billionaire Frank McCourt is pitching investors on his bid to acquire TikTok by framing it as...
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Platform
Cutting the Cord Just Got Pricier – Check Out Twitch’s Latest Move
June 7, 2024Amazon-owned Twitch announced a price increase for subscriptions in over 30 countries. The move makes Twitch...
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Brand
Colgate Bets Big On The Future Of Audio With Major Steven Bartlett Podcast Partnership
June 6, 2024Colgate is making a strategic foray into podcast advertising in the UK market. The toothpaste giant,...
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Technology
This Creator Streaming Service Just Landed A Spotify Collab To Bring Video Content From Internet Stars To Speakers
June 6, 2024Nebula, a video streaming platform built by and operated for digital creators, has formed a new...
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Technology
Discord Just Got A Lot More Entertaining With TuneIn’s 100,000+ Stations And Podcasts
June 6, 2024Popular communication platform Discord has introduced a new activity called ‘TuneIn Radio & Podcasts’ in collaboration...
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Technology
UK Startup Raised £2.5M To Crack The Influencer Marketing Code
June 6, 2024In early June, London-based influence analytics firm WeArisma secured £2.5 million in funding to advance its...