Stories By David Adler
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Technology
Hypersonic Laboratories Introduces The Helix Platform: Full IP Ownership To Creators, Incentivizing UGC Creativity
June 5, 2024Gaming Company Hypersonic Laboratories announced the development of Helix, a multiplayer role-playing sandbox platform for user-generated...
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Platform
What’s Snapchat’s “Less Likes. More Love.” Social Media Campaign About?
June 5, 2024Snapchat launched the next phase of its “Less Social Media. More Snapchat.” brand campaign with “Less...
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Technology
Captions Introduces A New AI Feature That Lets Anyone Star In Videos Without Being On Camera
June 5, 2024AI-powered creative studio Captions announced the launch of AI Creator, which allows users to create talking...
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Technology
Kick’s New “Duel” Initiative Lets Fans Meet Their Favorite Streamers IRL
June 5, 2024Kick, the rising live-streaming platform known for its creator-friendly policies is launching a new initiative called...
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Brand
Amazon Unveils 2 Creator Programs Dubbed The Toolkits For Influencer Success
June 5, 2024On June 2, Amazon unveiled Creator University and Creator Connect, two new initiatives to support established...
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Agency
From Neurodiversity To Natural Hair: Meet The 4 Creators Championing Representation In WACL & Billion Dollar Boy’s Latest Campaign
June 5, 2024Women in Advertising, Communications, and Leadership (WACL) has launched a new creative campaign in collaboration with...
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Technology
How This Finance Vet Used Blockchain To Let Any Creator Monetize Live Videos In 60 Seconds
June 5, 2024Jonathan Azeroual spent a decade working in finance before shifting his focus to helping content creators...
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Influencer
YouTube King MrBeast Taps Silicon Valley Heavyweight To Lead His Media Empire
June 4, 2024MrBeast Industries, the media and entertainment company founded by YouTube star Jimmy Donaldson, has appointed Jeffrey...
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Technology
Betweened’s Creator Program: Empowering “Living Room-Friendly Content” For Kids
June 4, 2024Betweened, a social media platform for children founded by former Netflix executive Carla Engelbrecht, announced a...
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Platform
ByteDance’s Bold Strategy: Millions Of Lines Of Code Rewritten To Keep TikTok Alive In U.S.
June 4, 2024In a bid to address national security concerns and avoid a potential ban in the United...
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Platform
TikTok Hits Pause On European E-Commerce Expansion, Zeroes In On $17.5B U.S. Market Amid Regulatory Heat
June 4, 2024ByteDance-owned TikTok has put its plans to expand its e-commerce platform in major European markets on...
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Commentary
Study Reveals 4 Key Factors That Determine An Influencer’s True Importance
June 3, 2024A fresh study published in the International Journal of Electronic Marketing and Retailing sheds light on...
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Brand
1 In 5 People Say Social Media Makes Them Unhappy: LG’s On A Mission To Tip The Scales
June 3, 2024LG Electronics (LG) has unveiled a new global campaign called “Optimism your feed,” which aims to...
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Influencer
Trump’s TikTok Debut Attracts 650,000+ Followers In First 24 Hours, Can He Win Over Gen Z?
June 3, 2024Former President Donald Trump has joined TikTok and amassed over 650,000 followers within the first 24...
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Commentary
Why Paying Influencers Based On Engagement Quantity Encourages Harmful Collusion, Experts Warn
June 3, 2024A new study by researchers at the University of Nottingham, published by the European Centre for...
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Brand
Plannin Taps 600+ Influencers To Create Authentic Travel Recs And Earn A 5% Lifetime Commission On Hotel Bookings
June 3, 2024Former Priceline executives Andrew Loewen and Randy Schartner have co-founded Plannin, a new global travel booking...
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Technology
Slingshot’s Pivot Pays Off: Raises $2.2M To help Creatives Focus On Their Passion
June 3, 2024Slingshot, a company that provides operational support for creatives, announced a $2.2 million pre-seed funding round,...
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Influencer
Rocci’s 9-Year Creator Journey Started With A Simple Eyebrow Tutorial Video
June 3, 2024Roccibel “Rocci” Volpicell’s journey as a beauty content creator demonstrates the importance of authenticity, diversification, and...
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Technology
How AsqMe’s New AI-Powered Inbox Helps Creators Answer Fan Questions And Seize Monetization Opportunities
June 3, 2024AsqMe, a startup aiming to help online creators better connect with audiences at scale, unveiled a...
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Influencer
How Content Creation Provided Purpose For Fashion Influencer Tasha Green
June 3, 2024At just 22 years old, Tasha Green is quickly becoming one of the UK’s most promising...
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Agency
Former Fashion Influencer Chlöe Gibbions’s “Creators Pitch Brands” Model Is Turning Heads
June 3, 2024Manchester entrepreneur Chlöe Gibbions is leaving her mark on influencer marketing with her Ours Agency. The...
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Platform
American Creators Say Brands Aren’t Fleeing TikTok Yet, But 14% See Campaign Shifts, Survey Finds
May 30, 2024A recent survey influencer marketing platform Fohr shared exclusively with WIRED provides insight into how American...
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Influencer
Global Snags Hit Podcast Hosted By Marina Purkiss, Jemma Forte
May 30, 2024Media & entertainment group Global has acquired the exclusive production and ad sales rights to The...
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Technology
Thece’s Miracle-Gro Campaign: A Fresh Approach To Influencer Marketing In Gaming
May 30, 2024Thece, a martech startup, has partnered with Miracle-Gro to launch an innovative marketing campaign that challenges...
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Brand
This Filmmaker Launched “Airbnb Of Brand Deals” To Let Creators List Dream Projects For Brands To Discover
May 30, 2024Actor-director & entrepreneur Wes Elder is aiming to reshape the influencer marketing industry with his new...
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