Stories By David Adler
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Brand
Holocaust Facts Vs. Fiction: ADL Equips Gen Z To “Spot Lies, Spread Facts” In Viral Initiative
May 8, 2024The Anti-Defamation League (ADL) has launched a new social media campaign aimed at Gen Z consumers...
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Platform
Threads’ New Cross-Posting Feature Could Be A Game-Changer (Here’s How It Works)
May 8, 2024Meta is rolling out a new feature that allows users to easily cross-post content from Instagram...
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Platform
The Surprising Reason TikTok Is A Marketer’s Dream Platform (According To New Data)
May 8, 2024New research from TikTok reveals that the popular video-sharing app is emerging as an unparalleled platform...
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Agency
Issa Rae’s Ensemble Aims To Close The 35% Pay Gap For Black Influencers – Here’s How
May 8, 2024Issa Rae, the creator of HBO’s “Insecure” and “A Black Lady Sketch Show,” is launching a...
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Influencer
MrBeast Taking Control: Why The $600M YouTuber Has Parted Ways With His Manager
May 7, 2024Jimmy Donaldson, the 25-year-old YouTube superstar better known as MrBeast, is parting ways with his long-time...
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Influencer
How YouTube Creator Jake Tran Scales A Multi-Channel Media Business
May 7, 2024At just 25 years old, Jake Tran has rapidly built a prolific career and multi-million subscriber...
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Influencer
Overcoming Backlash And Loneliness: The Untold Struggles Behind One Woman’s Influencer Success
May 7, 2024Kara Simoné Weber’s journey from struggling single mom to celebrated influencer seems ripped from a Hollywood...
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Platform
AI Is Invading Reels! Meta’s Plan To Supercharge Video Ads
May 6, 2024At the NewFronts presentation on Thursday, Meta announced several new AI-powered features aimed at enhancing advertising...
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Brand
Nikon Unveils Partnership Program Taping 9 Trailblazing Creators To Redefine Visual Storytelling
May 6, 2024Imaging and optics company Nikon Inc. is launching its “Nikon Creators Official Partners” program. This initiative...
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Brand
This Social Media Star Just Scored A Huge Beauty Deal With A Big Korean Brand
May 6, 2024Korean beauty brand Laneige has named social media influencer Sara Tendulkar, daughter of legendary cricketer Sachin...
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Agency
How This 23-Year-Old Entrepreneur Built A Multi-Million Dollar Influencer Agency While Battling Cancer As A Teen
May 3, 2024At just 17 years old, Suhit Amin launched his influencer marketing agency, Saulderson Media, from his...
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Platform
TikTok And UMG Declare Truce: New Revenue Streams Or Controversial ‘Primacy Of Human Artistry’?
May 3, 2024Universal Music Group (UMG) and TikTok have announced a new licensing agreement, ending their months-long dispute...
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Platform
[REPORT] TikTok Shop Says It Vetted 6 Million Sellers To Protect Brands
May 3, 2024TikTok has released its first-ever TikTok Shop Safety Report, detailing its company’s efforts to maintain a...
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Technology
LTK Just Unlocked $26.6M In Extra Creator Earnings With These Genius Shop Updates
May 2, 2024Creator Commerce™ platform, LTK, has launched a suite of new updates to improve the creator-led shopping...
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Technology
Goodbye Guesswork: CreatorIQ Brings AI-Powered Creator Discovery To Snapchat
May 2, 2024CreatorIQ, a creator marketing platform, has partnered with Snap Inc. to integrate its AI-powered creator discovery...
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Agency
Influencer Marketing Redefined: How My Haul Store Connects Brands With 100,000+ Influencers
May 2, 2024India-based influencer marketing company My Haul Store announced it has partnered with over 300 brands and...
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Agency
Influential’s EMEA Expansion Isn’t A “Copy-Paste Job,” Agency Promises A Media-First Approach For Brands
May 2, 2024U.S. influencer marketing company Influential has launched a dedicated division in the EMEA region, promising a...
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Strategy
Study Reveals The Sweet Spot For Maximum Influencer Engagement (Hint: It’s Not Mega-Stars)
May 2, 2024Wharton marketing professors Ryan Dew and Raghuram Iyengar, along with Zijun Tian of Washington University in...
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Brand
“The Eastern NIL Exchange” – EMU’s Fee-Free Solution For Student-Athletes To Monetize Their Brands
May 2, 2024Eastern Michigan University’s Department of Athletics, in collaboration with Teamworks Influencer, announced the launch of “The...
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Brand
Student-Athletes As Brand Ambassadors? This Philly University Is Making It Happen In A Major Way
May 2, 2024Saint Joseph’s University Athletics has launched a new initiative to assist student-athletes with Name, Image, and...
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Technology
Just Launched In UAE: The Influencer Platform Making Marketing Effortless
May 1, 2024Influencer marketing platform ‘following’ is launching in the United Arab Emirates. The data-driven company aims to...
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Commentary
[REPORT] Beyond Follower Count: The Real Factors Driving Influencer Rates (Surprising Data From 250K Payments)
May 1, 2024Influencer marketing rates have long been assumed to correlate directly with an influencer’s follower count. However,...
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Brand
Pack Like A Pro: Baggageless Teases Insider Traveler Lists From Top Influencers
May 1, 2024Baggageless, a provider of eco-conscious travel solutions, has announced a collaboration with prominent travel influencers to...
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Technology
How Much Can An Influencer Really Make? This AI Has The Scoop
May 1, 2024A new AI-driven influencer marketing platform, HireInfluencer, provides data-driven insights into potential influencer earnings and brand...
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Platform
A Billion LinkedIn Members, Yet Another “Record Engagement” Claim Raises Eyebrows
April 30, 2024In its latest earnings report, Microsoft once again boasts that LinkedIn achieved “record levels of engagement”...