Stories By David Adler
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Strategy
TikTok Reveals The Top 5 Types Of Brands Users Want To See Creating Summer Games Content
May 29, 2024TikTok has released new research findings about the types of brands its users want to see...
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Brand
Vivek Ramaswamy’s 3-Phase Rescue Strategy For The Struggling $100M BuzzFeed
May 29, 2024Vivek Ramaswamy, the second-largest Class A shareholder of BuzzFeed with an 8.37% stake, has outlined a...
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Platform
YouTube Unveils “Playables” With 75+ Free Games To Play Directly On The Platform
May 29, 2024YouTube has launched a new feature called “Playables” that allows users to play over 75 free...
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Agency
This Indian Tech Is Bringing Data-Driven Influencer Marketing To The World
May 29, 2024Indian-based tech company Only Much Louder (OML) announced it’s expanding its influencer marketing platform, Hypothesis, to...
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Platform
Ad Giant Dentsu Gets Creative Boost From Snapchat’s Augmented Reality Tech
May 29, 2024Advertising holding company Dentsu has formed a new partnership with Snap Inc. to offer augmented reality...
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Platform
TikTok Just Rolled Out “Studio” – The All-In-One Creator Dream Tool
May 29, 2024TikTok introduced a new comprehensive platform called “TikTok Studio,” aimed at empowering creators on the video-sharing...
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Agency
Talent Manager Chris Alexander Founded A Tech Platform To Empower (Not Exploit) Creators
May 29, 2024Creator economy expert & marketing professional Chris Alexander is pioneering a new agency model with his...
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Agency
Vetting Creators The “Good” Way: The Unconventional Method This Agency Applies For Successful Partnerships
May 29, 2024Natalia Cortazar left the stability of a decade-long marketing career to launch her own ethically-minded influencer...
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Commentary
This Attorney’s Company Brings Legal Muscle To Negotiations Within The Creator Economy
May 28, 2024Jake Williams is a 33-year-old attorney and partner at the creator economy company Rakugo Media based...
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Platform
TikTok Sheds Light On Murky World Of Social Media Manipulation Ahead Of 2024 U.S. Election
May 27, 2024TikTok released its first report on May 23 detailing efforts to remove covert influence operations from...
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Brand
Budapest Wowed 50 Elite Influencers From 14 Countries – The Brilliant Tourism Strategy Behind It
May 27, 2024The Hungarian Tourism Agency hosted a large-scale influencer marketing event called the “Budapest Influencer Trip” in...
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Influencer
Kevin Hart Streaming Appearance Launches Influencer Kai Cenat Back To Twitch’s Most Subbed
May 27, 2024Kai Cenat has reclaimed the position of most-subscribed streamer on Twitch after collaborating with comedian Kevin...
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Influencer
Biden’s Secret Weapon To Win Over Gen Z? A $85,000 “Partner Manager” For Memes
May 27, 2024President Joe Biden’s re-election campaign is pursuing an unorthodox strategy to engage younger voters: hiring a...
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Technology
This AI Startup Claims To Have Cracked The Code To Going Viral On TikTok, Landed A Partnership With The Platform
May 24, 2024AI startup Logie announced it has become an official TikTok Shops Creator Agency Partner. The appointment...
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Brand
Walmart Unveils Realm: An Influencer-Curated Online Shopping Experience
May 24, 2024Walmart has launched a new immersive online shopping platform called Walmart Realm. The platform features virtual...
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Platform
Get Paid To Inspire Creativity: TikTok’s Hiring A Creator Manager For Their L.A. Office
May 24, 2024TikTok is seeking to hire a Creator Manager for its Los Angeles office. The role focuses...
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Brand
Sony Slams Marriott Hotels With $140M Suit Over Beyoncé, Bad Bunny TikTok, IG Copyright Claims
May 24, 2024Sony Music Entertainment has filed a lawsuit against Marriott International, one of the world’s largest hotel...
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Technology
Whalar’s New Creative Chief Wants To Liberate The “Creative Voice” – Here’s Why It Matters
May 24, 2024Christoph Becker was appointed Chief Creative Officer (CCO) at global creator company Whalar Group in April,...
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Influencer
Paige Spiranac’s Massive Following Lands Her A Deal With The Agency Behind WME, UFC
May 23, 2024Popular social media personality and former college golfer Paige Spiranac has signed with WME Sports, the...
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Influencer
Birkins And Mansions Banned: China’s “Wealth Worship” Crackdown Claims Luxury Influencer Victims
May 23, 2024China is cracking down on social media accounts promoting lavish lifestyles in an effort to curb...
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Influencer
Fashion Influencer Grace Beverley’s Ads Slammed: The Viral Posts That Had Watchdogs Seeing Red
May 23, 2024The UK’s Advertising Standards Authority (ASA) has ruled that social media posts by fashion influencer Grace...
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Influencer
The Powerful Mindset Shift That Helped Nicky Gathrite Overcome Difficulties and Build An Influencer Economy Leader At Elevate Agency
May 23, 2024Nicky Gathrite’s journey has been one of resilience and reinvention. What began humbly in Riverside, California,...
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Influencer
Creators Fear Brands Will Use AI Loopholes To Avoid Paying For Their Likenesses
May 22, 2024Some creators have expressed concerns that brands may attempt to use artificial intelligence to sidestep compensating...
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Platform
TikTok To Lay Off Hundreds Of Employees, Scrapping Entire Global User Operations Team
May 22, 2024TikTok is set to lay off a significant number of employees across various departments, including operations,...
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Platform
LinkedIn Just Tapped This Surprising Partner To Bring More Creators On Board
May 22, 2024LinkedIn has partnered with creator marketing agency Whalar Group to pair brands with creators for LinkedIn...
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