Stories By David Adler
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Commentary
[REPORT] The Real Scoop: Over 2,000 Creators Reveal Shocking Insights On Pay, Struggles, And Dreams
April 30, 2024Influencer marketing agency NeoReach has released an extensive annual survey analyzing trends in the booming influencer...
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Commentary
[REPORT] Glossy Insider Reveals The 4 Metrics Influencers Are Judged On (And Why Sponsored Posts Aren’t #1)
April 30, 2024Glossy, a media company covering the fashion and beauty industries, recently released a report analyzing the...
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Commentary
[REPORT] The Tech Marketer’s Holy Grail: How 49% Simplified Their Complex Products With Video
April 30, 2024Vidico’s “The State of Video Marketing 2024” report reveals insights from marketers who primarily lead product,...
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Platform
How TikTok Collects User Data 600X Faster Than YouTube To Supercharge Its Algorithm
April 29, 2024New research highlights how TikTok’s short video format allows the platform to collect user data up...
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Brand
Shop Like A Star: Marshalls Unveils Influencer-Curated Fashion Capsule
April 29, 2024Marshalls, the off-price retailer owned by TJX Cos., has launched its inaugural “Marshalls Good Stuff Style...
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Platform
TikTok’s Chinese Parent Firm Defies U.S. Ban Order: “We Aren’t Going Anywhere”
April 29, 2024ByteDance, the Chinese parent company of TikTok, has no intention of selling the business despite a...
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Brand
From Lab To Lip: Korean Cosmetics Giant Pulled Off Global Influencer Tour
April 29, 2024LG Household & Health Care (LG H&H) hosted “The Whoo 2024 K-Bichup Tour” from April 15...
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Influencer
How To Become A UGC Creator In 2024 In 8 Steps | Tips And Tricks
April 28, 2024Let’s engage in a thought exercise. On the one hand, you have a polished brand video...
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Commentary
Travel Envy: The Surprising Motivation Behind 38% Of Canadian Gen Z And Millennials’ Vacation Picks
April 26, 2024FlightHub has released a new survey, revealing that searching for the perfect picture to post on...
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Agency
Billion Dollar Boy Bets Big On Creator Economy With Membership Launch
April 26, 2024Influencer agency Billion Dollar Boy (BDB) unveiled a creator community membership program called FiveTwoNine: The Creator...
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Influencer
Tequila For Your Coffee? Kendall Jenner And Emma Chamberlain’s Unexpected Collab Is Poised To Make The Grade
April 26, 2024Kendall Jenner’s 818 Tequila and Emma Chamberlain’s Chamberlain Coffee have joined forces to settle a long-standing...
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Commentary
[REPORT] Surprising Stats: What Really Matters To Consumers In Influencer Content?
April 26, 2024Social media management and analytics software company Sprout Social has released a report on influencer marketing...
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Agency
Seasoned Pros Launch Elite Middle East Unit Making Influencer Dreams Reality
April 25, 2024MCN, a marketing communications network, has announced the launch of its influencer practice to address the...
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Brand
Fizz And Fashion: Poppi’s Influencer Marketing Strategy Delivers A Stylish Sip
April 25, 2024The vibrant sweatsuits emblazoned with Poppi’s logo have become central to the beverage brand’s influencer marketing...
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Brand
How A Viral TikTok Video Led The City Of Wichita To Start Requiring Paid Content Labeling
April 25, 2024A TikTok video that went unlabeled as a paid promotion has spurred the City of Wichita...
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Brand
Scotts Miracle-Gro Taps Brand Solutions Provider Thece To Throw A Virtual Garden Party For Gamers
April 25, 2024Lawn and garden company Scotts Miracle-Gro is partnering with brand solutions provider Thece on a novel...
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Commentary
[REPORT] 6 Key Findings About Brand Partnerships In 2024 Decoded By Over 500 Creators
April 25, 2024A new analysis from the American Influencer Council (AIC), Canopy for Creators, and HypeAuditor sheds light...
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Platform
U.S. Senate Just Passed An Ultimatum For TikTok: Divest Or Be Banned
April 24, 2024The U.S. Senate passed a foreign aid package yesterday that included an ultimatum for TikTok, forcing...
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Platform
Meta’s “Twitter Killer” Threads Surges Past Elon Musk’s X In Shocking Metric Upset
April 24, 2024Meta’s Threads has overtaken X (formerly Twitter) in a critical user engagement metric. According to new...
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Platform
TikTok Announces Relentless Legal Response If U.S. Ban Comes Into Force
April 24, 2024TikTok is preparing to sue the U.S. government over the controversial ban on the popular video-sharing...
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Influencer
“Lavishly Jackie” Creator Joins UTA’s Talent Ranks
April 24, 2024United Talent Agency (UTA) has unveiled the latest addition to its digital talent roster – beauty...
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Commentary
[REPORT] New Study Reveals The Country Where People Essentially Live On Screens 57% Of The Day
April 23, 2024A new research report by Electronics Hub examines which countries spend the most time in front...
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Platform
YouTube’s 4-Part Formula For Making Shorts Ads People Actually Want To Watch And Share
April 23, 2024YouTube Shorts, the platform’s short-form video feature, has rapidly gained prominence, amassing 2 billion logged-in monthly...
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Brand
He Helped A Travel Brand Reach Over 1 Million Engaged Fans Without Spending A Dime On Ads
April 23, 2024Travel marketing firm Trending Travel has elevated Kieran Shew to managing director following a string of...
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Brand
Why The UK’s Labour Party Is Shifting Focus Toward Smaller Influencers During Election Campaign
April 22, 2024The UK’s Labour Party has appointed an employee to work with influencers and send positive messages...