Stories By David Adler
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Platform
Fan Spotlight: The New Way Billie Eilish Is Connecting With 60 Million Fans On TikTok
May 22, 2024TikTok is launching Fan Spotlight, a new feature that allows artists to showcase their favorite fan...
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Agency
Rhapsody Voices’ Mike Jensen Reveals His Secret To Authentic Creator Partnerships
May 22, 2024Mike Jensen, a veteran of the digital media revolution at companies like AOL and Stitcher, launched...
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Technology
This Bootstrapped Indian SaaS Startup Just Hit $1.2M In Revenue
May 21, 2024Indian-based bootstrapped software-as-a-service startup Saral hit a milestone of $1.2 million in revenue for the 2023-2024...
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Platform
Snapchat CEO Admits They’ve “Fallen Behind” On Machine Learning – Here’s Their $1.5B Catchup Plan
May 21, 2024Snap is increasing its spending on artificial intelligence and machine learning, according to Bloomberg’s May 19...
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Influencer
Youngstown State University Shatters NIL Records – Over 120 Athletes Net $540,000+ In First Year
May 21, 2024Youngstown State University (YSU) emerges as a frontrunner in the burgeoning Name, Image, and Likeness (NIL)...
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Brand
Target Alum-Turned-Fashion Influencer Jeneé Naylor Brings Her Retail Expertise To The Brand’s Latest Line
May 21, 2024Target unveiled its latest Future Collective collaboration featuring over 70 pieces designed by former Target employee...
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Platform
HashFame’s Founder On Solving The Creator Trust Problem No One’s Cracked Yet
May 21, 2024HashFame currently operates as a directory for discovering and contacting creators. But Sridharan’s bigger vision is...
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Agency
Underscore Talent Partner Shares the #1 Key To Authenticity That Audiences Crave
May 21, 2024Linnea Toney is a partner and manager at Underscore Talent, co-heading the entertainment department focused on...
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Agency
STMNT Studios Founder Lukas Schulz Shares Insights on Navigating Influencer Marketing as a Brand
May 20, 2024Lukas Schulz’s journey took him from a Bavarian village to the heart of Silicon Valley’s creator...
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Platform
TikTok’s New Experiment: 60-Minute Videos for Select Creators
May 20, 2024TikTok is testing videos up to 60 minutes in length, the company confirmed to TechCrunch last...
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Talent Collectives
From Gaming Juggernaut to Media Empire: FaZe’s Ambitious $11M Transformation
May 20, 2024GameSquare Holdings, Inc. announced the formation of FaZe Media, a new creator-led internet media company. Following...
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Brand
Dive Deep into Bikini Bottom: Paramount Seeks Ultimate SpongeBob SquarePants Superfan for $4,000 TikTok Maestro Gig
May 20, 2024Paramount Pictures has posted a job ad searching for a creative and “meme-savvy TikTok maestro” to...
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Platform
TikTok’s Hail Mary: Asking Court to Rule by December 6 to Avoid Potential App Shutdown
May 20, 2024TikTok and its parent company ByteDance are joining forces with the U.S. Justice Department in an...
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Influencer
456 Growth Agency Seeks Out “Diamonds in the Rough” Creators – CEO Dan Albert Explains Why
May 20, 2024Dan Albert didn’t set out to be a player in the “creator economy.” However, the co-founder...
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Platform
YouTube To Brands: We’re Not TV – We’re Bigger With 1 Billion+ Hours Watched Daily On TV Screens
May 17, 2024During this year’s upfront season for advertising buyers, YouTube positioned itself as something bigger than traditional...
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Influencer
Is “Hot Ones” Spicy Enough To Burn The Competition At The Emmys?
May 17, 2024The popular YouTube interview program “Hot Ones,” hosted by Sean Evans, has successfully petitioned to be...
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Technology
Former Employees Spill: The Truth About Jellysmack’s Failed $500M Creator Buyout Plan
May 17, 2024Creator economy startup Jellysmack has sold its JellyFi catalog licensing business unit to Copyright Capital, spokespeople...
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Technology
Creator Economy Vet Joins BrandArmy To Help Influencers Ditch Algorithms, Own Their Audience
May 17, 2024Los Angeles-based creator economy startup BrandArmy has announced the appointment of Rob Ryan as its Chief...
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Commentary
[REPORT] Just 16% Of Games Profit From Sponsored Twitch Streams, New Research Shows
May 16, 2024In an April study titled “The Promotional Effects of Live Streams by Twitch Influencers,” researchers Yufeng...
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Technology
Going Global: Podscribe’s Latest Tool Reveals International Podcast Insights
May 16, 2024Podcast attribution and analytics platform Podscribe announced the launch of a new product called “International Research”...
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Platform
Bidding Race For TikTok’s U.S. Business Heats Up With Bold “People-Powered” Vision
May 16, 2024The bidding for TikTok’s U.S. operations intensifies as billionaire businessman Frank McCourt announces plans to create...
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Platform
8 TikTok Stars Take On the U.S. Government In First Amendment Battle Royale
May 16, 2024Eight TikTok content creators filed a lawsuit against the U.S. government on Tuesday in a Washington...
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Influencer
New Jersey Makes Surprising Move To Regulate Child Influencers
May 15, 2024In a move that could shake up family vlogging, New Jersey is considering legislation to mandate...
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Platform
Instagram Multiplying Creator Earning Potential In These 10 Markets
May 14, 2024Instagram announced on Friday that it is expanding its creator marketplace to 10 new countries. The...
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Influencer
Small Podcasters Fear Being Crushed As BBC Eyes Ad Revenue
May 14, 2024Britain’s biggest media companies express “deep concern” over the BBC’s plan to introduce advertising on some...