Stories By David Adler
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Agency
“ROI-Driven” Influencer Firm Shoplooks Celebrated For Innovative Retail Collabs
April 22, 2024Shoplooks, an influencer network firm, continues to earn industry recognition for its retail partnership campaigns. At...
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Commentary
Indonesia’s $32B Capital Relocation Bets On Gen Z Influencers To Make “Smart Forest City” Go Viral
April 22, 2024As Indonesia prepares to relocate its capital from overcrowded and sinking Jakarta to the new under-construction...
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Technology
Whalar Founding Duo Returns To The Helm, Announces New Hiring
April 22, 2024Neil Waller and James Street, the co-founders of Whalar Group, have been appointed as co-CEOs of...
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Technology
No More OnlyFans Fees? $5M Crypto Upstart Has Creators Drooling Over Its Decentralized Model
April 22, 2024Only1, a crypto startup building an OnlyFans-type adult content platform on the Solana blockchain, has announced...
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Brand
Meghan Markle’s Bold Move: Lifestyle Brand Launch With Influencers Ignites Controversy In Royal Circles
April 19, 2024Meghan Markle, the Duchess of Sussex, has launched her lifestyle brand American Riviera Orchard, stoking controversy...
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Brand
The Making Of ‘Passion’: Behind MyMuse And Influencer Dixie D’Amelio’s Soda Collaboration
April 19, 2024MyMuse, a beverage brand focused on delivering better-tasting, functional drinks, has partnered with social media influencer...
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Commentary
[REPORT] Influencers’ Role In Making U.S. Consumers Click ‘Buy Now’ On Amazon
April 19, 2024IZEA has released a new report that provides insights into the effectiveness of influencer marketing in...
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Platform
Need To Buy Tickets For Live Events? Look No Further Than TikTok
April 19, 2024TikTok has announced a new partnership with AXS, a global ticket seller, to offer fans a...
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Strategy
Do Creators Really Influence Consumer Buying Habits? More Than 1,000 Followers Answer Survey
April 19, 2024NeoReach, an influencer marketing platform, has released a report titled “Swipe to Buy 2024: How Creators...
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Platform
TikTok’s Taking “Notes,” Quietly Rolling Out Instagram Rival App In Australia, Canada
April 19, 2024TikTok has launched its new photo and text-sharing app, “Notes,” in Australia and Canada. The app...
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Strategy
Inside Indian Ruling Party’s Social Media Strategy To Curry Favor With Gen Z Voters
April 18, 2024As India’s multi-phase national election begins on April 19, political parties will target the nation’s massive...
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Platform
All You Need To Know About Snapchat’s New Generative AI Watermarking
April 18, 2024Snapchat has unveiled new transparency measures for AI-generated content. The popular messaging app has announced it...
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Brand
Twitch Just Announced Which 10+ Streamers Are Bringing TwitchCon Europe To Life
April 18, 2024Twitch has unveiled the featured creators attending TwitchCon Europe 2024 in Rotterdam. The two-day live-streaming event...
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Agency
This Top UK Talent Agency Just Nabbed 5 TikTok Stars With Over 6M Followers Combined
April 18, 2024UK talent agency YMU, managing names like Simon Cowell and Claudia Winkleman, has enriched its global...
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Commentary
Brands’ Need For Content Hits Record High Despite Fewer Influencer Partnerships, New Study Shows
April 18, 2024Market research company eMarketer has released a new report titled “The State of Influencer-Brand Deals 2024,”...
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Brand
The $12 Pizza A 16 Million-Follower TikTok Star Co-Created With Pizza Hut
April 17, 2024Pizza Hut has announced a partnership with social media influencer Keith Lee to launch the FamiLEE...
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Platform
“Shop With A Friend” In Amazon’s Newest Venture With Celebs And Creators
April 17, 2024Amazon has introduced a new interactive shopping channel that enables customers to shop with creators and...
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Brand
CAA Signed Multi-Talented TikTok Sensation With 2.5 Million Followers
April 17, 2024Creative Artists Agency (CAA) signed Sarah Lugor (@shreksdumpster), a multi-faceted content creator boasting over 2.5 million...
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Platform
You Asked, They Listened: YouTube Music Unveils 3 Big Podcast Upgrades
April 16, 2024YouTube Music is actively incorporating user feedback to enhance its podcast experience, a team member revealed...
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Commentary
Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023
April 16, 2024Collabstr, an influencer marketing platform, released its annual report examining trends in the industry. The report...
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Platform
Snapchat Leans On Creators To Produce “Shoulder Content” For the Olympics, Elections
April 16, 2024Snapchat aims to become a hub for news and content surrounding major cultural moments in 2024....
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Platform
TikTok Laid Off Over 250 Employees In Ireland, Prompting Backlash From Staff Due To “Insensitive” Approach
April 15, 2024TikTok declared more than 250 employees in Ireland redundant on Friday, The Journal reports. According to...
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Brand
Inside Nedbank’s Campaign To Tackle South Africa’s Financial Problems Through Influencer Marketing
April 15, 2024Nedbank, a South African financial institution, has unveiled a new influencer marketing campaign aimed at addressing...
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Commentary
Over 70% Of Creators Say Effective Brand Partnerships Boost Followers’ Awareness And Perception
April 12, 2024Creator marketing platform Collective Voice has released a new report revealing how successful brand partnerships with...
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Brand
Paramount Global Exploring Selling Creator Economy Convention VidCon
April 12, 2024Paramount Global has hired investment bank Oaklins DeSilva+Phillips to explore the potential sale of VidCon, an...
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