Stories By David Adler
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Brand
OGIO Taps Golf Influencer To Promote Bag Range Launch In Europe
April 12, 2024OGIO Europe has reinforced its golf ambassador roster by partnering with James Robinson, one of the...
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Brand
Later CEO Scott Sutton Announces Creator Podcast With “Love Is Blind’s” Kwame Appiah
April 12, 2024Later, a social media management and influencer marketing platform is launching “Beyond Influence,” a new podcast...
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Agency
Sports Media Empowers Young Athletes To Build Their Brand With NIL Marketplace Launch
April 12, 2024Sports Media, a sports marketing agency, has launched a new Name, Image, and Likeness (NIL) marketplace...
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Influencer
‘Diary Of A CEO’ Host Steven Bartlett Launches Global Podcast Company Flight Studio With Ex-Acast Duo
April 12, 2024Steven Bartlett, entrepreneur and host of “The Diary Of A CEO” (DOAC), has announced the launch...
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Brand
Cannes Lions Unveils A Creator Pass To Lure Influencers To The Advertising Festival
April 12, 2024The Cannes Lions advertising festival announced it has partnered with Viral Nation, a marketing and talent...
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Platform
YouTube Gears Up Shopping Game With New Features For Creators
April 12, 2024YouTube has announced the launch of new “Shopping” features aimed at helping creators better monetize their...
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Brand
Uber Eats Enables Its 1 Million Merchants To Showcase Their Food Via A New Short-Video Feed
April 11, 2024Uber Eats has unveiled a short-form video feed similar to TikTok to help restaurants showcase their...
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Commentary
2,000 Creators Shared How They Make Money. The Top Creators Use These Tips And Tricks.
April 11, 2024A new report from influencer platform Kajabi, “State of Creators ‘24,” examines strategies used by top-earning...
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Commentary
Is TikTok Shop The Go-To Platform For Brands To Reach Gen Z?
April 11, 2024Earnest Analytics released a new report on April 10, revealing insights into the performance of the...
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Brand
Warner Bros. Sold Rooster Teeth’s Roost Podcast to Talent Agency Managing MrBeast, Kai Cenat
April 10, 2024Warner Bros. Discovery has sold Rooster Teeth’s Roost Podcast Network to Night, a talent management company...
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Brand
Beauty Brand Geske Taps Megan Fox And Charlie D’Amelio To Spearhead Its Global Brand Awareness Campaign
April 10, 2024German beauty brand Geske, known for fusing engineering, skincare, and AI technology, has launched a multi-phase...
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Influencer
Dude Perfect Scores Big: YouTube Stars Ink Multimillion-Dollar Investment Deal With Highmount Capital
April 10, 2024Dude Perfect, the popular family-friendly sports and entertainment group, has announced a major strategic partnership with...
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Platform
TikTok Enters Instagram’s Territory With Photo App ‘Notes’ Amid Social Media Copycat War
April 10, 2024TikTok aims to challenge Instagram’s dominance in photo-sharing by launching a new app called “Notes.” TheSpaAndroid...
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Platform
Snap Partner Summit 2024 & Lens Fest: What To Expect This Year
April 9, 2024Snap will host its 6th annual Snap Partner Summit on Tuesday, September 17 at the Barker...
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Influencer
Content Creator HugoDécrypte Ventures Into Youth Employment With New Job Site
April 9, 2024France-based online media company HugoDécrypte, run by influencer and journalist Hugo Travers, has launched an online...
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Commentary
German Chancellor Olaf Scholz Joins TikTok, But Promises He ‘Will Not Dance’ On The Platform
April 9, 2024German Chancellor Olaf Scholz has created an official government account on TikTok. His debut TikTok video,...
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Platform
Meta Unveils 3-In-1 Facebook Video Player To Make Watching Clips On The Platform Easier
April 8, 2024Meta has rolled out an updated video player on Facebook featuring Reels, longer videos, and Live...
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Platform
Snapchat Disabled Its “Solar System” Feature After Complaints That It Was Fueling Teen Anxiety
April 8, 2024Snapchat has made changes to its “Solar System” feature after concerns that it contributed to anxiety...
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Technology
Meta Is Testing Out A Cash Bonus Program To Amp Up Engagement On Threads
April 8, 2024Meta is trialing a bonus program that allows creators to earn cash rewards for generating engaging...
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Influencer
Peacock Taps “Call Your Daddy” Host Alex Cooper To Host Live Watch Parties From The Paris 2024 Olympics
April 5, 2024NBC streaming service Peacock has hired Alex Cooper, creator of the hit podcast Call Her Daddy,...
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Technology
Vinivia Introduces Live Streaming App Catering To The Creator Community And Opening Up Monetization Avenues
April 5, 2024Vinivia, a new live-streaming app, has launched in the U.S. and unveiled its Vinivia Creator Community. ...
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Platform
Meta Performance Bonus Program For Creators Explained
April 5, 2024Meta’s Performance Bonus program allows eligible creators to earn money based on the engagement of their...
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Platform
Instagram Tests Out Cash Bonuses For Creators To Reward High Engagement On The Platform
April 5, 2024Instagram is testing a new “Spring Bonus” program that offers cash payouts to select creators who...
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Talent Collectives
Less Than A Year After Launching, Podspace Becomes Sweden’s Second Biggest Podcast And Ad Network
April 4, 2024Podspace, a distribution platform and marketplace for podcasts, has solidified its position as one of the...
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Agency
Fluent Is Betting Big On Its Influencer Network In A New Partnership With THIS Group
April 4, 2024Infuse, the influencer network owned by performance marketing company Fluent, Inc., has seen total revenue increase...
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