Stories By David Adler
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Platform
Meta Checkmates ByteDance In Africa, Chinese Company Shuts Down WhatsApp Clone App
March 28, 2024ByteDance, the Chinese tech company behind TikTok, shuts down its messaging app LetsChat in Africa after...
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Platform
Regulatory Rumble: U.S. Investors Entangled In TikTok’s Troubles
March 27, 2024U.S. investors who backed ByteDance, the Chinese parent company of TikTok, find themselves increasingly ensnared in...
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Platform
TikTok’s Parent Company Banks On Influencers To Popularize New Instagram-Like App In The U.S.
March 27, 2024As U.S. lawmakers debate whether to ban TikTok nationwide, the app’s Chinese parent company ByteDance is...
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Influencer
From Streams To Building Dreams: Makoko School Construction Begins As American Influencer Donates Funds
March 27, 2024Construction has begun on a new school building in the coastal Makoko area of Lagos, Nigeria...
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Brand
How Unilever Leveraged The Popularity Of Beauty Influencer To Promote New Product Line
March 26, 2024Unilever PLC has turned to social media influencer Sofia Richie Grainge to promote its new Nexxus...
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Agency
Creator Economy Service Provider’s Gold Rush At 2024 Muse Creative Awards
March 26, 2024Creator economy service provider IZEA Worldwide, Inc. has won two gold awards at the 2024 Muse...
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Brand
The Secret Weapon Behind Lululemon’s Biggest Competitor’s Explosive Growth? 12,000+ Athlete Ambassadors
March 25, 2024California-based athletic apparel brand Vuori strategically partners with college athletes and influencers to promote its products...
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Platform
The TikTok Briefings: Senators Want America To See What Has Them “Deeply Troubled”
March 25, 2024Senators Richard Blumenthal and Marsha Blackburn are urging the declassification of recent government briefings on TikTok....
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Commentary
How To Earn Money On The Kick Streaming Platform In 2024
March 24, 2024Launched towards the end of 2022, the Kick streaming platform is the new kid on the...
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Technology
Apple Podcasts Algorithm Cracked: New Study Paves The Way To Top Of Search Results
March 23, 2024Podcast marketing agency Ausha has conducted research that reveals tactics for influencing Apple Podcasts’ search result...
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Influencer
$75 Million And Counting – Inside FaZe’s Unstoppable Branded Merch Money Machine
March 22, 2024FaZe Clan, a leading gaming collective, has announced a streak of successes in its innovative dual...
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Platform
Swipe To Like: Threads Tests New Gesture That Could Change The Way People Like Posts
March 22, 2024Threads continues to iterate on its platform, testing new features to make the app more user-friendly...
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Platform
Forgotten Facebook Feature Making A Comeback On The Platform’s 20th Birthday?
March 22, 2024As Facebook is nearing its 20th anniversary, the social media giant is reviving one of its...
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Commentary
Your Proximity May Be The Key To Amassing A Large Social Media Following, Study Reveals
March 22, 2024Researchers found that targeting “nearby” influencers with small follower counts but a connection to the brand...
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Influencer
Top TikTok Derm With 18 Million Followers Unveils New Skincare Brand Aimed At Gen Z And Millennial Audience
March 21, 2024Dr. Muneeb Shah, TikTok’s most followed dermatologist with over 18 million followers on the platform, launches...
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Platform
TikTok To Sublease Large San Jose Tech Building For New Offices Despite Impending U.S. Ban?
March 21, 2024China’s ByteDance-owned TikTok has secured a major new office sublease in San Jose, signaling continued expansion...
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Brand
Brokerage Hit With Record $850K Penalty For Unleashing Unchecked ‘Finfluencer’ Campaign
March 21, 2024Regulators crack down on misleading investing advice spread through social media influencers. Brokerage app M1 Finance...
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Commentary
How China Slammed The Brakes On Shady Influencers Making Bank Off Mass ChatGPT Paranoia
March 21, 2024Over the past year, several Chinese influencers have made millions of dollars selling short video lessons...
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Technology
Sports-Oriented Influencer Marketplace Launches Mobile App To Expedite Brand-Athlete Engagements
March 21, 2024MOGL, an athlete influencer marketplace and name, image, and likeness (NIL) operations software provider, has launched...
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Platform
TikTok’s Taking Off The Gloves In ECommerce War With This New Influencer Shopping Move
March 20, 2024TikTok is aiming to leverage its vast creator base to enhance its e-commerce capabilities via the...
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Platform
Creators Face New ‘Full Disclosure’ Rules As YouTube Cracks Down On Undeclared AI Alterations
March 20, 2024In a move to address growing concerns about the authenticity of online content, YouTube has announced...
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Technology
This Creator Fintech Platform Has Just Automated Accounting For Creators With A Single Integration
March 20, 2024Lumanu, a payment processing platform serving the independent economy, has announced a new integration that allows...
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Platform
Gaming Platform Bets On Creator Economy With $35 Million Fund In Social Media Campaign
March 20, 2024Roblox, the online gaming platform, has officially launched a $35 million Creator Fund, expanding beyond just...
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Commentary
The Cold, Hard Truth: Consumers Prefer AI-Made Creator Content, New Study Finds
March 20, 2024Generative artificial intelligence is rapidly reshaping the creator economy, according to new independent research from Billion...
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Platform
No More Cringeworthy Typos – Instagram Just Dropped The Power To Edit Sent Messages
March 20, 2024Instagram has announced several new features aimed at enhancing the messaging experience for its users. The...
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