Stories By David Adler
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Influencer
From $5B To $86B: Fashion Doubles Down On Influencers As Authenticity Trumps Ads [Report]
March 19, 2024A new report from IMARC Group projects the global fashion influencer marketing market will surge from...
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Platform
TikTok Ban Scenario: Over Half Of Users Say They’d Turn To Platform’s Rivals For Short-Video Content
March 19, 2024As the U.S. Senate considers a recently passed House bill that could ban TikTok nationwide, new...
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Technology
Links In Bio? That’s So 2022 – This Launch Lets Influencers Build Their Own Shoppable Storefronts
March 19, 2024Creator commerce provider Trnd has unveiled a solution it hopes will improve the effectiveness and profitability...
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Platform
Content Creators Speak Out: TikTok Ban Could Have Devastating Economic Effects
March 18, 2024Content creators across the United States voice outrage over a bipartisan bill passed by the House...
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Technology
Creator Economy’s Business Tool Provider Exly Secures Fresh $6.2 Million In New Funding Round
March 18, 2024Business tools provider for the creator economy Exly announces it has raised $6.2 million in a...
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Platform
Making Bank On Twitch In 2024 Just Got Easier – CEO Teases Moneymaking Upgrades For Streamers
March 18, 2024In a letter to the Twitch community, CEO Dan Clancy has shared the live streaming platform’s...
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Platform
Could This Be TikTok’s Last Dance In The U.S.? New Bill Demands ByteDance Divestment In 5 Months
March 15, 2024Nearly a year after TikTok CEO Shou Zi Chew’s controversial hearing on Capitol Hill, Congress continues...
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Influencer
What Happens When You Spill Every Detail Of Your Divorce Online? For This Single Mom It Meant 400M Views And Signing With A Big Hollywood Talent Agency
March 15, 2024Tareasa “Reesa Teesa” Johnson, an Atlanta-based law enforcement officer and video blogger, has signed with Creative...
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Platform
How and Why To Repost On Instagram: Resharing Others’ Posts, Stories, And Reels
March 15, 2024Reposting others’ posts, reels, and stories on Instagram has several benefits – both for brands and...
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Brand
ASOS Insiders Make Comeback: British Fast-Fashion Retailer Relaunches Influencer Program
March 14, 2024ASOS, the British online fast-fashion and cosmetics retailer targeting trend-conscious youth in their twenties is relaunching...
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Brand
Inside The Australian Government’s Vape Crackdown: Emergence Of Influencer-Led Anti-Vape Campaigns
March 14, 2024The Australian government is taking a proactive approach to fight off vaping and misinformation among young...
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Technology
Tech Venture Lionize Secures $2 Million To Keep Developing Its Influencer Marketing Platform
March 13, 2024Lionize, a tech venture specializing in influencer marketing solutions, has secured $2 million in funding through...
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Agency
Marketing Agency Razorfish Unveils Creator Colab Offering To Maximize Brand Influence
March 13, 2024Global marketing transformation agency Razorfish announced earlier this month the launch of Creator Colab, an in-house...
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Influencer
TikTok Star Ana Wolfermann Quits Influencing For 9-To-5 Job At 23
March 13, 2024Ana Wolfermann appeared to have it all – a coveted status as a TikTok influencer with...
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Brand
Influencer Farming: John Deere’s Bold Strategy To Redefine Agriculture’s Image
March 13, 2024John Deere, the iconic American agricultural machinery company, is embarking on an innovative marketing campaign that...
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Brand
Travel Giant GetYourGuide Bets Big On TikTok Despite Potential U.S. Ban
March 13, 2024Leading digital travel experience provider GetYourGuide is building up its social media presence by hiring a...
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Platform
TikTok’s Battle Cry: Calling Users To Speak Up Against Impending Congress Ban
March 13, 2024TikTok is trying to mobilize its massive user base in the United States to push back...
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Technology
TalkShopLive Unlocks New Retail Customer Pool With Shoppable Simulcast Instagram Launch
March 13, 2024Major video commerce and retail media platform TalkShopLive unveiled the launch of its innovative Shoppable Simulcast...
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Platform
Meta Caters To Creator Economy By Rewarding Diverse Facebook Content With Performance Bonus
March 13, 2024Meta is stepping up efforts to enhance its creator economy outfit on Facebook by expanding monetization...
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Platform
TikTok’s Bold Plan To Take On YouTube For Creator Dominance
March 11, 2024TikTok unveils a sweeping set of new tools and resources aimed at empowering creators to monetize...
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Brand
WWE Taps Gen Z Audience With Logan Paul & KSI’s PRIME Hydration Partnership
March 11, 2024WWE strikes a new global partnership with Logan Paul and KSI’s PRIME Hydration beverage brand. The...
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Influencer
Betr Sportsbook’s Winning Bet: Valued At $375 Million, Backed By Jake Paul
March 11, 2024Social media star turned boxer Jake Paul has made a big bet on the sports betting...
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Agency
The Smart Local Strengthens Influencer Marketing Presence With X10 Media Acquisition
March 11, 2024The Smart Local (TSL) Media Group has acquired X10 Media, an influencer marketing services agency operating...
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Agency
Instagram Surges Ahead: Takes The Lead From TikTok In Global Downloads Race
March 11, 2024Instagram overtakes TikTok as the world’s most downloaded app in 2023 after trailing the latter for...
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Platform
Biden’s Double Strategy: Talks TikTok Ban With Congress, Yet Embraces It In Campaigns
March 11, 2024Weeks before lawmakers introduced a bill calling on China’s ByteDance to divest the popular video app...
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