Stories By David Adler
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Strategy
Inside Indian Ruling Party’s Social Media Strategy To Curry Favor With Gen Z Voters
April 18, 2024As India’s multi-phase national election begins on April 19, political parties will target the nation’s massive...
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Platform
All You Need To Know About Snapchat’s New Generative AI Watermarking
April 18, 2024Snapchat has unveiled new transparency measures for AI-generated content. The popular messaging app has announced it...
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Brand
Twitch Just Announced Which 10+ Streamers Are Bringing TwitchCon Europe To Life
April 18, 2024Twitch has unveiled the featured creators attending TwitchCon Europe 2024 in Rotterdam. The two-day live-streaming event...
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Agency
This Top UK Talent Agency Just Nabbed 5 TikTok Stars With Over 6M Followers Combined
April 18, 2024UK talent agency YMU, managing names like Simon Cowell and Claudia Winkleman, has enriched its global...
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Commentary
Brands’ Need For Content Hits Record High Despite Fewer Influencer Partnerships, New Study Shows
April 18, 2024Market research company eMarketer has released a new report titled “The State of Influencer-Brand Deals 2024,”...
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Brand
The $12 Pizza A 16 Million-Follower TikTok Star Co-Created With Pizza Hut
April 17, 2024Pizza Hut has announced a partnership with social media influencer Keith Lee to launch the FamiLEE...
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Platform
“Shop With A Friend” In Amazon’s Newest Venture With Celebs And Creators
April 17, 2024Amazon has introduced a new interactive shopping channel that enables customers to shop with creators and...
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Brand
CAA Signed Multi-Talented TikTok Sensation With 2.5 Million Followers
April 17, 2024Creative Artists Agency (CAA) signed Sarah Lugor (@shreksdumpster), a multi-faceted content creator boasting over 2.5 million...
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Platform
You Asked, They Listened: YouTube Music Unveils 3 Big Podcast Upgrades
April 16, 2024YouTube Music is actively incorporating user feedback to enhance its podcast experience, a team member revealed...
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Commentary
Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023
April 16, 2024Collabstr, an influencer marketing platform, released its annual report examining trends in the industry. The report...
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Platform
Snapchat Leans On Creators To Produce “Shoulder Content” For the Olympics, Elections
April 16, 2024Snapchat aims to become a hub for news and content surrounding major cultural moments in 2024....
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Platform
TikTok Laid Off Over 250 Employees In Ireland, Prompting Backlash From Staff Due To “Insensitive” Approach
April 15, 2024TikTok declared more than 250 employees in Ireland redundant on Friday, The Journal reports. According to...
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Brand
Inside Nedbank’s Campaign To Tackle South Africa’s Financial Problems Through Influencer Marketing
April 15, 2024Nedbank, a South African financial institution, has unveiled a new influencer marketing campaign aimed at addressing...
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Commentary
Over 70% Of Creators Say Effective Brand Partnerships Boost Followers’ Awareness And Perception
April 12, 2024Creator marketing platform Collective Voice has released a new report revealing how successful brand partnerships with...
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Brand
Paramount Global Exploring Selling Creator Economy Convention VidCon
April 12, 2024Paramount Global has hired investment bank Oaklins DeSilva+Phillips to explore the potential sale of VidCon, an...
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Brand
OGIO Taps Golf Influencer To Promote Bag Range Launch In Europe
April 12, 2024OGIO Europe has reinforced its golf ambassador roster by partnering with James Robinson, one of the...
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Brand
Later CEO Scott Sutton Announces Creator Podcast With “Love Is Blind’s” Kwame Appiah
April 12, 2024Later, a social media management and influencer marketing platform is launching “Beyond Influence,” a new podcast...
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Agency
Sports Media Empowers Young Athletes To Build Their Brand With NIL Marketplace Launch
April 12, 2024Sports Media, a sports marketing agency, has launched a new Name, Image, and Likeness (NIL) marketplace...
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Influencer
‘Diary Of A CEO’ Host Steven Bartlett Launches Global Podcast Company Flight Studio With Ex-Acast Duo
April 12, 2024Steven Bartlett, entrepreneur and host of “The Diary Of A CEO” (DOAC), has announced the launch...
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Brand
Cannes Lions Unveils A Creator Pass To Lure Influencers To The Advertising Festival
April 12, 2024The Cannes Lions advertising festival announced it has partnered with Viral Nation, a marketing and talent...
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Platform
YouTube Gears Up Shopping Game With New Features For Creators
April 12, 2024YouTube has announced the launch of new “Shopping” features aimed at helping creators better monetize their...
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Brand
Uber Eats Enables Its 1 Million Merchants To Showcase Their Food Via A New Short-Video Feed
April 11, 2024Uber Eats has unveiled a short-form video feed similar to TikTok to help restaurants showcase their...
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Commentary
2,000 Creators Shared How They Make Money. The Top Creators Use These Tips And Tricks.
April 11, 2024A new report from influencer platform Kajabi, “State of Creators ‘24,” examines strategies used by top-earning...
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Commentary
Is TikTok Shop The Go-To Platform For Brands To Reach Gen Z?
April 11, 2024Earnest Analytics released a new report on April 10, revealing insights into the performance of the...
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Brand
Warner Bros. Sold Rooster Teeth’s Roost Podcast to Talent Agency Managing MrBeast, Kai Cenat
April 10, 2024Warner Bros. Discovery has sold Rooster Teeth’s Roost Podcast Network to Night, a talent management company...
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