Stories By David Adler
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Brand
Beauty Brand Geske Taps Megan Fox And Charlie D’Amelio To Spearhead Its Global Brand Awareness Campaign
April 10, 2024German beauty brand Geske, known for fusing engineering, skincare, and AI technology, has launched a multi-phase...
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Influencer
Dude Perfect Scores Big: YouTube Stars Ink Multimillion-Dollar Investment Deal With Highmount Capital
April 10, 2024Dude Perfect, the popular family-friendly sports and entertainment group, has announced a major strategic partnership with...
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Platform
TikTok Enters Instagram’s Territory With Photo App ‘Notes’ Amid Social Media Copycat War
April 10, 2024TikTok aims to challenge Instagram’s dominance in photo-sharing by launching a new app called “Notes.” TheSpaAndroid...
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Platform
Snap Partner Summit 2024 & Lens Fest: What To Expect This Year
April 9, 2024Snap will host its 6th annual Snap Partner Summit on Tuesday, September 17 at the Barker...
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Influencer
Content Creator HugoDécrypte Ventures Into Youth Employment With New Job Site
April 9, 2024France-based online media company HugoDécrypte, run by influencer and journalist Hugo Travers, has launched an online...
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Commentary
German Chancellor Olaf Scholz Joins TikTok, But Promises He ‘Will Not Dance’ On The Platform
April 9, 2024German Chancellor Olaf Scholz has created an official government account on TikTok. His debut TikTok video,...
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Platform
Meta Unveils 3-In-1 Facebook Video Player To Make Watching Clips On The Platform Easier
April 8, 2024Meta has rolled out an updated video player on Facebook featuring Reels, longer videos, and Live...
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Platform
Snapchat Disabled Its “Solar System” Feature After Complaints That It Was Fueling Teen Anxiety
April 8, 2024Snapchat has made changes to its “Solar System” feature after concerns that it contributed to anxiety...
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Technology
Meta Is Testing Out A Cash Bonus Program To Amp Up Engagement On Threads
April 8, 2024Meta is trialing a bonus program that allows creators to earn cash rewards for generating engaging...
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Influencer
Peacock Taps “Call Your Daddy” Host Alex Cooper To Host Live Watch Parties From The Paris 2024 Olympics
April 5, 2024NBC streaming service Peacock has hired Alex Cooper, creator of the hit podcast Call Her Daddy,...
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Technology
Vinivia Introduces Live Streaming App Catering To The Creator Community And Opening Up Monetization Avenues
April 5, 2024Vinivia, a new live-streaming app, has launched in the U.S. and unveiled its Vinivia Creator Community. ...
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Platform
Meta Performance Bonus Program For Creators Explained
April 5, 2024Meta’s Performance Bonus program allows eligible creators to earn money based on the engagement of their...
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Platform
Instagram Tests Out Cash Bonuses For Creators To Reward High Engagement On The Platform
April 5, 2024Instagram is testing a new “Spring Bonus” program that offers cash payouts to select creators who...
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Talent Collectives
Less Than A Year After Launching, Podspace Becomes Sweden’s Second Biggest Podcast And Ad Network
April 4, 2024Podspace, a distribution platform and marketplace for podcasts, has solidified its position as one of the...
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Agency
Fluent Is Betting Big On Its Influencer Network In A New Partnership With THIS Group
April 4, 2024Infuse, the influencer network owned by performance marketing company Fluent, Inc., has seen total revenue increase...
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Technology
Creator Management Platform GRIN Rolls Out A New Data-Driven Tool To Help Brands Power Up Their Influencer Programs
April 4, 2024Creator management platform GRIN, whose clients include Uber, Macy’s, and SKIMS, has launched Activations Benchmarking, a...
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Influencer
YouTuber Supercar Blondie Launches an Auction Site for Multi-Million Dollar Vehicles
April 3, 2024Alex Hirschi, the woman behind the popular Supercar Blondie YouTube channel, launched SBX Cars on April...
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Technology
Competition Heats Up: Commerce Startup Flip Secures $144 Million in Funding in Its Bid To Take on TikTok and Amazon
April 3, 2024Social commerce startup Flip has raised $144 million in fresh funding. Led by Streamlined Ventures, the...
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Strategy
YouTube’s Podcast Brain Trust Share How To Build A Successful Strategy On YouTube
April 3, 2024Creators and marketers looking to launch or grow their podcasts on YouTube will want to tune...
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Influencer
2 British Influencers Built A T-Shirt Empire And Are Now Bringing Their Talent To LA
April 3, 2024George and Michael Heaton, brothers from Manchester, England, started their influencer-founded fashion brand Represent 13 years...
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Commentary
How Trust In Influencer Marketing Differs Between Age and Sex, New Survey Reveals
April 2, 2024Influencer marketing platform IZEA Worldwide, Inc. has released its annual “Trust in Influencer Marketing” report for...
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Brand
How YouTube Sensations Brought Universal Appeal To Smoothie King’s New Limited Edition Drink
April 2, 2024Smoothie King has partnered with the YouTube entertainment group Dude Perfect to launch a new, limited-edition...
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Influencer
Texas Cracks Down On Political Endorsement Of Social Media Influencers
April 2, 2024The Texas Ethics Commission is taking steps to increase transparency around paid political messaging by social...
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Platform
Potential TikTok Buyer Wants To Ditch The App’s “Secret Sauce” Algorithm
April 2, 2024Former U.S. Treasury Secretary Steven Mnuchin is assembling a team of investors to potentially purchase TikTok...
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Influencer
Controversial Twitch Streamer Teams Up With KSI For An Eye-Catching Business Collab
April 2, 2024Twitch streamer Amouranth, known for her entrepreneurial endeavors beyond content creation, has announced a new business...
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