Stories By David Adler
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Brand
Inside The Australian Government’s Vape Crackdown: Emergence Of Influencer-Led Anti-Vape Campaigns
March 14, 2024The Australian government is taking a proactive approach to fight off vaping and misinformation among young...
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Technology
Tech Venture Lionize Secures $2 Million To Keep Developing Its Influencer Marketing Platform
March 13, 2024Lionize, a tech venture specializing in influencer marketing solutions, has secured $2 million in funding through...
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Agency
Marketing Agency Razorfish Unveils Creator Colab Offering To Maximize Brand Influence
March 13, 2024Global marketing transformation agency Razorfish announced earlier this month the launch of Creator Colab, an in-house...
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Influencer
TikTok Star Ana Wolfermann Quits Influencing For 9-To-5 Job At 23
March 13, 2024Ana Wolfermann appeared to have it all – a coveted status as a TikTok influencer with...
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Brand
Influencer Farming: John Deere’s Bold Strategy To Redefine Agriculture’s Image
March 13, 2024John Deere, the iconic American agricultural machinery company, is embarking on an innovative marketing campaign that...
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Brand
Travel Giant GetYourGuide Bets Big On TikTok Despite Potential U.S. Ban
March 13, 2024Leading digital travel experience provider GetYourGuide is building up its social media presence by hiring a...
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Platform
TikTok’s Battle Cry: Calling Users To Speak Up Against Impending Congress Ban
March 13, 2024TikTok is trying to mobilize its massive user base in the United States to push back...
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Technology
TalkShopLive Unlocks New Retail Customer Pool With Shoppable Simulcast Instagram Launch
March 13, 2024Major video commerce and retail media platform TalkShopLive unveiled the launch of its innovative Shoppable Simulcast...
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Platform
Meta Caters To Creator Economy By Rewarding Diverse Facebook Content With Performance Bonus
March 13, 2024Meta is stepping up efforts to enhance its creator economy outfit on Facebook by expanding monetization...
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Platform
TikTok’s Bold Plan To Take On YouTube For Creator Dominance
March 11, 2024TikTok unveils a sweeping set of new tools and resources aimed at empowering creators to monetize...
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Brand
WWE Taps Gen Z Audience With Logan Paul & KSI’s PRIME Hydration Partnership
March 11, 2024WWE strikes a new global partnership with Logan Paul and KSI’s PRIME Hydration beverage brand. The...
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Influencer
Betr Sportsbook’s Winning Bet: Valued At $375 Million, Backed By Jake Paul
March 11, 2024Social media star turned boxer Jake Paul has made a big bet on the sports betting...
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Agency
The Smart Local Strengthens Influencer Marketing Presence With X10 Media Acquisition
March 11, 2024The Smart Local (TSL) Media Group has acquired X10 Media, an influencer marketing services agency operating...
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Agency
Instagram Surges Ahead: Takes The Lead From TikTok In Global Downloads Race
March 11, 2024Instagram overtakes TikTok as the world’s most downloaded app in 2023 after trailing the latter for...
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Platform
Biden’s Double Strategy: Talks TikTok Ban With Congress, Yet Embraces It In Campaigns
March 11, 2024Weeks before lawmakers introduced a bill calling on China’s ByteDance to divest the popular video app...
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Platform
From 800K to 4 Million: Can Bluesky Maintain Its Incredible Growth Rate and Dethrone X
March 8, 2024It’s been over a year since Musk famously purchased the popular micro-blogging platform Twitter, now X....
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Platform
YouTube Create Opens The Gates For Content Creators To Produce Next-Level Videos On The Go
March 8, 2024YouTube has launched a new video editing app called YouTube Create that aims to simplify the...
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Brand
400M Views & Counting: Why ESPN’s Bet on an All-Female Creator Network Is Paying Off Big
March 7, 2024ESPN unveils its second Creator Network class, making waves as the first major media entity to...
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Platform
Instagram Revamps Brand Partnerships With Creator Marketplace
March 7, 2024Instagram is expanding its Creator Marketplace, a unique platform that connects brands with content creators. The...
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Commentary
Silent TikTok Majority – Surprising Truth About Adult User Habits
March 7, 2024A new study from the Pew Research Center reveals some counterintuitive findings about how U.S. adults...
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Commentary
Wyzowl State Of Video Marketing Report 2024: Key Insights And Takeaways
March 7, 2024Video marketing has been rising in popularity. But is it still relevant in 2024? And what...
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Commentary
Which Social Media Platforms Pay The Most For Content Creators In 2024?
March 1, 2024Social media serves many purposes – for some, it’s a way to connect with friends and...
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Commentary
Key Findings For Brands And Creators From The 2024 Social Media Industry Benchmark Report
March 1, 2024Rival IQ, a social media analytics firm, has released its annual Social Media Industry Benchmark Report...
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Commentary
Vietnam Tightens The Reins On Social Media Influencers Speaking Out About Environment, Foreign Affairs
March 1, 2024The Vietnamese government arrested a popular YouTuber on February 29 as part of a broader crackdown...
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Brand
YouTube Creator MKBHD Joins Ridge as Chief Creative Partner
February 22, 2024YouTube influencer Marques Brownlee (MKBHD) has joined accessories brand Ridge as an equity investor, executive board...
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