Stories By David Adler
-
Commentary
More Than Half Of TikTok Users Have Found Their Holiday Gifts On The Platform This Season, Survey Shows
December 4, 2024A new survey by marketing agency MGH reveals that 55% of TikTok users have discovered holiday...
-
Agency
Sosani Studios’ Tinashe Chaponda on Why Marketers Are Missing the Real Value of Influencer Engagement
December 3, 2024With social media platforms transforming marketing strategies daily, Tinashe Chaponda has built Sosani Studios into a...
-
Platform
TikTok To Block Teenagers From Using Beauty Filters
December 2, 2024TikTok announced it will prevent users under 18 from accessing beauty filters that artificially alter facial...
-
Platform
TikTok’s Music Discovery Tool Welcomes Deezer
December 2, 2024TikTok has added Deezer as a new partner for its Add to Music App feature, expanding...
-
Influencer
Professional UGC Creator Jhaneil “Jhan Chan” Smith Reveals How She Found Success Without Fancy Equipment
December 2, 2024In just ten months, Jhaneil “Jhan Chan” Smith transformed her social media hobby into a full-time...
-
Influencer
Lively Lewis Show: The YouTube Channel Elevating Family Content While Maintaining Privacy
December 2, 2024When Eric and Alexa Lewis picked up a camera in February 2020 to film their first...
-
Commentary
The New Rules Of Creator Marketing: 25 Experts On Making Every Dollar Count In 2025
December 1, 2024Recent studies indicate that over 90% of brands plan to boost their creator budgets in the...
-
Commentary
UNESCO Study Reveals Only A Third Of Content Creators Verify Information Before Sharing
November 29, 2024A new UNESCO study finds that only 36.9% of digital content creators verify information before sharing...
-
Influencer
Beauty & Makeup Creator Smitha Deepak Reveals Her Strategy For Building A Successful Digital Business
November 29, 2024In 2017, Smitha Deepak found herself at a crossroads. After building a successful career in Corporate...
-
Technology
Single Source Media Founder Acquires Stake in LiveRead to Help Make Podcast Advertising More Efficient
November 27, 2024Ilyas Frenkel, founder of Single Source Media, has acquired a controlling stake in LiveRead, a podcast...
-
Commentary
Top 3 Factors That Make Podcast Listeners Hit Play [REPORT]
November 27, 2024A new survey from The Podcast Host reveals that show descriptions, episode titles, and publishing frequency...
-
Brand
P&G Banks on Chinese Douyin Influencers as Sales Decline
November 26, 2024Procter & Gamble (P&G) is revamping its marketing strategy on the Chinese shopping app Douyin amid...
-
Commentary
The Simple Ad Placement Strategy That Boosts Podcast Campaign Performance by Over 50% [REPORT]
November 25, 2024New research from Podscribe reveals that podcast ad campaigns with high-quality reads achieve over 50% better...
-
Platform
Brazil Launches Major Crackdown on YouTube Gambling Ads After Uncovering Widespread Fraud Scheme
November 25, 2024Brazil‘s Sports Ministry has requested federal intervention to combat fraudulent gambling advertisements on YouTube after identifying...
-
Commentary
TikTok and Instagram Reels Neck-and-Neck in Reach [REPORT]
November 25, 2024Social media management platform Dash Hudson reports that TikTok closed the reach gap with Instagram Reels....
-
Technology
Agentio: The AI Platform Making Creator Ads Up To 15x More Profitable Just Raised $12M
November 22, 2024Agentio, a platform automating creator content advertising, has secured $12 million in Series A funding led...
-
Influencer
Jake Paul vs. Mike Tyson Breaks Record for ‘Most-Streamed Sporting Event Ever’ with 108M Live Global Viewers, Netflix Reports
November 22, 2024Netflix’s live-streamed boxing match between Jake Paul and Mike Tyson on November 15 garnered an average...
-
Brand
Ravensburger to Host Two Disney Lorcana Championships – What Creators and Players Need to Know
November 22, 2024Ravensburger announced two major championship events for the Disney Lorcana Trading Card Game, set to take...
-
Platform
Meet Christina Roki, The Social Media Star Behind TikTok’s Most-Commented Video Ever
November 21, 2024Christina Roki recently starred in Sony’s Venom movie and Formula 1 collaboration, breaking TikTok’s all-time commenting...
-
Platform
Instagram Rolls Out ‘Reset Button’ That Clears All Recommended Content
November 20, 2024Meta has introduced a new Instagram feature that allows users to reset their content recommendations across...
-
Agency
Mavely: How Performance-Based Influencer Marketing is Transforming Social Commerce
November 19, 2024Since its founding in 2019, Mavely has processed over 300 million purchase journeys and distributed nearly...
-
Commentary
The Rise Of News Influencers: 1 In 5 Americans Get Their News From Social Media Creators [REPORT]
November 19, 2024New Pew Research Center research on American news consumption patterns reveals that 21% of Americans regularly...
-
Technology
Getty Images Grants TikTok Advertisers Access To Premium Content Library
November 18, 2024Getty Images has integrated its creative content library with TikTok’s Symphony Creative Studio, providing advertisers direct...
-
Platform
ByteDance’s Valuation Soars To $300B Despite Potential TikTok Ban, Per Sources
November 18, 2024ByteDance, TikTok’s parent company, has reached a $300 billion valuation as it approaches investors with a...
-
Technology
Miami Influencer Network Influur Raises $10M, Launches Arsenal Of New Features For Influencer Banking
November 15, 2024Miami-based influencer platform Influur has announced a $10 million Series A funding round led by Point72...