Stories By David Adler
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Brand
Amazon Expands Influencer Program To Kenya Amid TikTok Boom
October 14, 2024Amazon is expanding its Influencer Program to Kenya to leverage the country’s high engagement on platforms...
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Influencer
Tech Influencer Marques Brownlee Admits Panels App ‘Failure’
October 14, 2024Marques Brownlee, a prominent tech influencer known as MKBHD, has acknowledged significant missteps in launching his...
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Commentary
Indonesia’s Creator Economy Explodes: 12M Creators Churning Out 1M Monthly Content Pieces
October 14, 2024Indonesia’s creator economy has approximately 12 million creators producing between 500,000 and one million pieces of...
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Commentary
TikTok Rules Quantity, Instagram Wins Quality In Singapore
October 14, 2024New research by HypeAuditor reveals TikTok’s dominance in influencer numbers in Singapore, while Instagram leads in...
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Commentary
94% Of Marketers Say Creator Content Outperforms Traditional Ads – Here’s Why [REPORT]
October 14, 2024CreatorIQ’s new “State of Creator Marketing Trends and Trajectory 2024–2025” report, based on surveys of 1,138...
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Brand
South Africa’s Creator Economy Gets A Code Of Ethics
October 14, 2024The Interactive Advertising Bureau South Africa (IAB SA) launched the South African Content Creator Charter, establishing...
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Influencer
How Rebecca McAllister’s Social Media Journey Sparked Mental Health Advocacy
October 14, 2024Rebecca McAllister, a model-turned-influencer, has transformed her personal struggles into a platform for mental health advocacy,...
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Technology
URLgenius’ Scott Allan Reveals How Brands Can Tap Into Holiday Shopping Trends
October 14, 2024URLgenius is a cloud-based platform that allows marketers to create links that intelligently open specific screens...
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Platform
X Ditches Ad-Based Creator Pay For Engagement
October 11, 2024X announced a significant change to its Creator Revenue Sharing Program. Starting November 8, the company...
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Brand
The Future Of Payments Mastercard Is Bringing To African Creators
October 11, 2024In June, Mastercard announced a strategic investment in partnership with Wowzi, Africa’s leading influencer marketing platform,...
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Brand
Chili’s Social Media Ads Spark $12M Copyright Infringement Lawsuit By UMG
October 11, 2024Universal Music Group (UMG) is suing Brinker International, owner of the Chili’s restaurant chain, for alleged...
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Platform
ByteDance’s Web Scraper Is On A Massive Data Grab Spree, Outpacing OpenAI, Google
October 10, 2024ByteDance, the parent company of TikTok, launched a web crawler called Bytespider that is collecting online...
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Brand
Travel Brand LOST iN Signs Top Creators To Represent Them
October 10, 2024LOST iN, a travel brand founded by former Jukin Media executives Jonathan Skogmo, Mike Skogmo, and...
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Commentary
Fashion Brands Are Shifting To Bigger Influencers In 2024 [REPORT]
October 10, 2024Fashion brands are increasingly partnering with larger influencers in 2024, according to the new “State of...
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Technology
Sony, Warner, And More Test Round’s New Tool Tapping Micro-Influencers
October 10, 2024Digital marketing firm Round has unveiled Micro.wav, a new tool designed to streamline micro-influencer campaigns for...
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Platform
TikTok Faces Lawsuits From 14 AGs Over Allegations Of Harming Young Users’ Mental Health
October 9, 2024A coalition of 14 state attorneys general, led by New York and California, has filed lawsuits...
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Brand
GetYourGuide Launches Influencer Videos, AI Tools To Inspire Travel Bookings
October 9, 2024GetYourGuide, the global marketplace for travel experiences, has introduced new features to simplify operations and enhance...
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Commentary
What the Majority Of U.S. Adults Use TikTok For [REPORT]
October 9, 2024A new Pew Research Center analysis reveals that U.S. adults primarily follow entertainment and internet-native content...
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Technology
Schwarzwald Capital Brokers Alliance Between Fintech Platform Cartex And Fraud Detector Vesta To Ramp Up Creator Economy Security
October 9, 2024Schwarzwald Capital, a VC firm focused on fintech and creator economy startups, announced a strategic partnership...
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Commentary
58% of Gen Z Trust Local Influencers For Gift Ideas [REPORT]
October 8, 2024A new study by everyday influencer platform Mavely reveals that 58% of Gen Z consumers trust...
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Commentary
Political Campaign Expert Ryan Davis Aims To Mobilize 1,000 Creators For Kamala Harris Campaign
October 8, 2024Ryan Davis, a veteran of digital political campaigns and co-founder of creator marketing agency People First,...
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Brand
YouTube Stars Sidemen, Paramount Team Up For A Shell-Shocking Surprise For Ninja Turtle Fans
October 8, 2024Paramount Consumer Products and Experiences UK partnered with YouTube group The Sidemen to launch a new...
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Technology
Pixability Unveils GenAI Tool To Crack YouTube’s Advertising Code
October 8, 2024Pixability, a company specializing in AI-driven contextual targeting and brand suitability on YouTube and CTV, is...
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Technology
iKala KOL Radar Hits Major Milestone In Global Influencer Marketing
October 8, 2024iKala, a Taiwan-based AI solutions provider, announced that its AI-powered influencer marketing platform, KOL Radar, now...
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Brand
From Interest Rates To Instagram: Why The Bank Of England Is Embracing Social Media
October 8, 2024The Bank of England (BOE) is expanding its communication strategy to reach younger audiences through social...
![94% Of Marketers Say Creator Content Outperforms Traditional Ads – Here’s Why [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/94-Of-Marketers-Say-Creator-Content-Outperforms-Traditional-Ads-–-Heres-Why-REPORT-400x240.png)
![94% Of Marketers Say Creator Content Outperforms Traditional Ads – Here’s Why [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/94-Of-Marketers-Say-Creator-Content-Outperforms-Traditional-Ads-–-Heres-Why-REPORT-100x100.png)
![Fashion Brands Are Shifting To Bigger Influencers In 2024 [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/Fashion-Brands-Are-Shifting-To-Bigger-Influencers-In-2024-REPORT-400x240.png)
![Fashion Brands Are Shifting To Bigger Influencers In 2024 [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/Fashion-Brands-Are-Shifting-To-Bigger-Influencers-In-2024-REPORT-100x100.png)
![What the Majority Of U.S. Adults Use TikTok For [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/What-the-Majority-Of-U.S.-Adults-Use-TikTok-For-REPORT-400x240.png)
![What the Majority Of U.S. Adults Use TikTok For [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/What-the-Majority-Of-U.S.-Adults-Use-TikTok-For-REPORT-100x100.png)
![58% of Gen Z Trust Local Influencers For Gift Ideas [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/58-of-Gen-Z-Trust-Local-Influencers-For-Gift-Ideas-REPORT-400x240.png)
![58% of Gen Z Trust Local Influencers For Gift Ideas [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/58-of-Gen-Z-Trust-Local-Influencers-For-Gift-Ideas-REPORT-100x100.png)
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