Stories By David Adler
-
Platform
Meta Plans To Introduce Advertising On Threads In Early 2025 As X Battles Advertiser Exodus
November 15, 2024Meta plans to launch advertising on its Threads app in early 2025, according to a report...
-
Influencer
Dai Time: From Viral Child Star To Gen Z Voice On Social Media
November 15, 2024At 18 years old, Dai Time has already built an abundant portfolio: child star, author, magazine...
-
Agency
MOGL Introduces First-Party Data & Insights For Enhanced Targeting And Performance Tracking In Athlete Marketing Campaigns
November 15, 2024As social media platforms reshape marketing strategies, influencer & NIL marketplace MOGL introduces Athlete Audience Insights™,...
-
Platform
TikTok Partners With Sky For UK & Ireland Creator Awards Show
November 14, 2024TikTok has announced its first awards ceremony for the UK & Ireland market, partnering with European...
-
Platform
Fashion Creators Can Now Turn TikTok Comments Into Shopping Links Through New LTK Partnership
November 14, 2024TikTok is launching an integration with influencer shopping platform LTK, enabling fashion creators to generate affiliate...
-
Platform
Spotify Unveils New Creator Payout Model Based On Audience Engagement
November 14, 2024Spotify is introducing a new monetization program for video podcast creators, expanding revenue opportunities beyond traditional...
-
Commentary
Male Shoppers Are Almost Twice As Likely To Buy On Social Media [REPORT]
November 13, 2024New research reveals gender disparities in social commerce adoption, with men showing markedly higher engagement in...
-
Platform
TikTok Launches Veterans Initiative, Pledging $10M To 10 Veteran Non-Profits
November 12, 2024TikTok has launched the “Veteran Voices” initiative, which includes $10 million in support for veteran-focused organizations,...
-
Agency
How Gifted Social Is Reshaping Brand-Creator Partnerships In Hospitality Marketing
November 12, 2024As social media marketing often prioritizes transactions over relationships, Scott Willson is introducing a fresh approach...
-
Brand
Nintendo Files $7.5M Lawsuit Against Streamer Who Streamed Pirated, Emulated Games
November 11, 2024Nintendo has filed a lawsuit against streamer Jesse Keighin, known online as EveryGameGuru, for repeatedly streaming...
-
Technology
Topictree Launches Rank Tracker, A Social Media Ranking Analysis Tool
November 11, 2024Team5pm’s TopicTree has introduced Rank Tracker, describing it as the first tool to analyze video rankings...
-
Technology
Glewee Launches Platform Update To Streamline Influencer Marketing
November 11, 2024Influencer marketing platform Glewee has launched Glewee 2.0, a major update that aims to streamline collaboration...
-
Technology
Building B2B Pipeline Through Content: How AMP Creative Transforms Expert Knowledge Into Business Growth
November 8, 2024B2B companies face mounting challenges with traditional marketing approaches. Cold outreach yields diminishing returns, content saturation...
-
Agency
StatSocial Launches Audience Discovery Tool That Lets Brands Find Influencers Based On Who Actually Sees Their Content
November 8, 2024StatSocial has introduced a new influencer marketing platform that enables brands to search for creators based...
-
Commentary
How Gen Alpha Feels About Influencer Marketing [REPORT]
November 8, 2024New research published in Humanities and Social Sciences Communications reveals that Gen Alpha’s (aged 10-14) recognition...
-
Technology
DoubleVerify Expands Snap Integration To Enhance Brand Safety, Ad PlacAement
November 7, 2024DoubleVerify is expanding its partnership with Snap to provide brand safety and suitability measurement tools for...
-
Technology
Levellr Secures $1.75M Funding To Turn Discord Engagement Into Measurable ROI For Brands
November 6, 2024Community analytics platform Levellr has announced a $1.75 million funding round led by gaming and media...
-
Brand
Why UK PM Keir Starmer’s Team Is Ditching Traditional Media For TikTok Influencers
November 6, 2024The UK government is launching a new digital unit focused on social media influencer partnerships as...
-
Commentary
The Professional Platform Shift: Why 3 In 5 Content Creators Are Betting Big On LinkedIn In 2025
November 5, 2024Content creators are increasingly turning to LinkedIn as their platform of choice, with 60% planning to...
-
Platform
Creating A Better Social Media: UP’s Vision For Youth-Focused Content
November 5, 2024Nick Rotola challenges conventional social media design with a clear goal: developing platforms that support young...
-
Commentary
UK Creative Industries Generate £125B, But Creators Are Facing A Crisis – Government Finally Responds
November 4, 2024The UK government has responded to the parliamentary Culture, Media and Sport (CMS) Committee’s report on...
-
Commentary
New Research Shows How 3 Key Factors Make Influencer Posts More Trustworthy Than Traditional Ads
November 4, 2024A new study published in Humanities and Social Sciences Communications identifies three critical factors contributing to...
-
Technology
This Iowa Startup Making Small-Town Social Media Users More Valuable Than Macro-Influencers Just Raised $10M+
November 1, 2024Des Moines-based Hummingbirds has raised over $10 million in seed funding to expand its platform, connecting...
-
Platform
Inside TikTok’s Plan To Transform How Users Save Music
November 1, 2024TikTok is reportedly testing a new feature allowing users to pre-save upcoming albums directly to their...
-
Influencer
Boxing Fans Are Urgently Warning Jake Paul After Latest Mike Tyson Training Footage
November 1, 2024Boxing enthusiasts and industry figures are responding to new training footage of Mike Tyson as he...