Stories By David Adler
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Influencer
Kanoa Greene: Influencer Marketing Campaign Insights from a Plus-Size Fitness Trainer
August 19, 2021Campaigns are most effective when they are based on long-term partnerships as opposed to a one-off...
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Agency
Meghan Peterson: Why Age Representation in Influencer Marketing is Important for Brands to Understand
August 16, 2021Megan Peterson is the Senior Talent Manager at Gleam Futures, an agency that represents influencers, connects...
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Commentary
Chris Stokel-Walker Interview: Journalist Taking a Deep Dive into TikTok and Social Media
August 11, 2021Different platforms have different dynamics. Creating a single ad and distributing it unchanged across all platforms...
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Commentary
Larissa Long: A Seasoned Executive with Years of Influencer Marketing Experience
August 4, 2021Businesses may be reluctant to pay for influencer marketing. They do not see the value of...
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Agency
Sinan Sahin: Running a Micro Influencer Marketing Agency that Cares About Influencer Mental Wellbeing
July 13, 2021Micro influencer marketing is affordable. Small businesses can plan it more effectively than they would if...
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Agency
Muhammida El Muhajir: Guiding, Shaping and Navigating the Influencer Marketing Landscape in Africa
July 13, 2021When businesses are choosing influencers to work with, it’s not all about the number of followers...
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Agency
Victoria Baek: Creating the Influencer Marketing Guidebook for the Cannabis Industry
July 8, 2021Despite advances made in the legalization of cannabis, navigating the cannabis influencer marketing landscape requires striking...
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Influencer
Carter Kench: 18-Year Old Influencer Drawing the Attention of Major Brands
July 8, 2021An influencer is most effective when they promote a product that they genuinely admire. Once they...
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Agency
Esteban Alvarán: A Guru in the Latin America’s Influencer Media Buying Space
June 22, 2021The working collaboration between brands and influencers is virtually the same in every country of the...
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Agency
Qianna Smith Bruneteau & The American Influencer Council – Advocating the Interests of Influencers
June 22, 2021Full-time influencers are effectively business professionals and small business owners. Creators must be empowered to know...
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Platform
Krishna Subramanian: The Captiv8 Co-founder Thriving in the Digital Media Marketplace
June 22, 2021Long-term brand-creator collaboration is the way to go. A brand wants to ‘get married’ to its...
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Influencer
Nora Villalobos: What It’s Like to be an Influencer in Multiple Content Spaces
June 22, 2021Some influencers will tell you it’s best to “niche down” by promoting a single industry or...
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Agency
Erin Cutler: The Attorney Putting Hundreds of Health and Wellness Influencers to Work
June 15, 2021Brands must align with the right influencer and ascertain the creator has an audience that will...
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Agency
Alessandro Bogliari – TikTok, Influencers and Scaling an Agency
June 15, 2021Learn how influencer marketing and growth hacking expert Alessandro Bogliari creates successful campaigns on TikTok with...
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Brand
Fintech firm Current sponsored Logan Paul in Mayweather fight
June 10, 2021With a crowd-puller like Mayweather on the card, there was always going to be dizzying payouts...
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Influencer
Uyen Le Meow Kylie: A Fashion Influencer with a Knack for Real Estate
June 3, 2021Effective influence is less about the topic and more about the personality and individuality of the...
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Technology
Conor Begley, CEO of Tribe Dynamics on his company and the KPIs that drive influencer marketing
May 20, 2021Monitoring Key Performance Indicators (KPIs) is important in measuring the success of any marketing campaign. Learn...
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Platform
Pinterest Announces Idea Pins, Launches New Features Exclusively for Creators
May 20, 2021Pinterest has released a new feature - Idea Pins - to help creators increase engagement on...
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Talent Collectives
How New Platforms are Helping Bridge the Gap Between Creators and Brands
May 14, 2021Influencer marketing is a key aspect of marketing strategies today. Learn how the new online platform...
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Influencer
How Does a Unique Niche Make You Stand Out? – With Angela Scarfia
May 14, 2021You don’t have to jump on trending topics to be a successful influencer. Unique niches work...
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Brand
How Brands Find Unique Ways to Create Social Media Virality
May 6, 2021These days, going viral on social media is all about finding creative ways to connect to...
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Brand
Financial Technology Company to Provide a New Platform for YouTube Megastar’s Signature Generosity and Viral Content
May 6, 2021Current is partnering up with megastar content creator MrBeast to increase engagement and philanthropic efforts on...
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Talent Collectives
How Online Communities are Helping Content Creators Learn and Grow with One Another
May 4, 2021Although the internet makes it easier than ever before to connect with people all over the...
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Commentary
8 SUCCESSFUL TWITCH INFLUENCER MARKETING CAMPAIGNS
April 30, 2021Twitch is a popular platform for gamers to stream and record their gaming sessions. With large...
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Brand
How Brands like Current are Focusing on Creating a Community Through Valuable Relationships with Their Influencers
April 26, 2021We sat down with Adam Hadi, the Vice President of Marketing at Current, a modern banking...
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