Stories By David Adler
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Agency
Randall Ryles: Leading the Way in Luxury Brand Influencer Marketing
December 11, 2021Brands don’t have to go to the influencers that are already getting tapped for every project....
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Influencer
Gilbert Sosa: Valuable Insights from a Successful Content House Creator
December 9, 2021Whenever you have a collaborative environment between creators especially if they already have a following and...
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Strategy
How to Nurture Influencer Relationships After You Collaborate
November 24, 2021What do you do when you finish collaborating with an influencer? Find out how to sustain...
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Influencer
How 10 Popular Influencers Got Their Start
November 22, 2021Net Influencer looks at how 10 popular influencers—from TikTok stars to up-and-coming Instagrammers—got their start.
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Agency
Marianne O’Reilly: The Community Manager Making Things Happen at Sintillate Talent
November 18, 2021Sales is not everything. Engagement is also important because that could be a potential sale in...
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Influencer
Lisa Valerie Morgan – An Influencer Making a TV Show About Influencers
November 18, 2021A lot of people think an influencer just puts on a pretty outfit and shoots a...
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Technology
Tim Sovay: Improving Influencer Marketing By Building Technology
November 11, 2021CreatorIQ is a technology platform that solves all the pain points of workflow, measurement and analytics...
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Influencer
Sheree Ho: The Stay-at-Home Mom Who’s Making Waves In Fashion and Lifestyle Influencer Marketing
November 10, 2021Influencer marketing campaigns are more likely to succeed when the product aligns with the creator’s personal...
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Commentary
Juan Ortega: Insights on the Influencer Marketing Space in Colombia and LATAM
November 10, 2021Juan Ortega: Brands should beware of ‘vanity metrics’ such as impressions and likes. Impressions are only...
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Brand
Kevin Lee: Leading a Brand Powered by Organic, Authentic Influencer Marketing
November 2, 2021It’s natural for brands to be super prescriptive when they are spending thousands of dollars. But...
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Strategy
Top 14 Mistakes When Reaching Out to Influencers
November 2, 2021If you want to get the word out on social media while building trust with your...
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Influencer
Dennis Dortch: The Filmmaker Working as an Influencer and Hiring Influencers
October 29, 2021Dennis Dortch: Social media engagement is not about inorganic marketing. Rather, it’s about energy and interest....
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Influencer
Wendy Roach: Healthcare Executive Turned Miss Plus International 2021 Turned Influencer
October 29, 2021Influencers have to research any brand or sponsor that they are looking to work with. They...
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Talent Collectives
Kevin Herrera: Building an Ecosystem that Protects Creators and Accelerates Campaign Execution
October 29, 2021Creators who are not from traditional entertainment can find the business aspect of influencer marketing intimidating....
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Commentary
Yasmine Duran: Ensuring Brands Connect with the Right Creators
October 25, 2021Yasmine Duran: If a brand and a creator do not resonate, there is going to be...
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Platform
Saeyoung Cho: Championing Diversity, Equity and Inclusion in the Creator Ecosystem
October 18, 2021Saeyoung Cho: It’s important that players in the influencer marketing industry move towards walking the talk...
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Commentary
Eric Farber: Insights on Building a Legal Platform for Content Creators
October 5, 2021Creators are businesses. In running their business, one of the important things they must do is...
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Brand
Neiv Toledano: Building Chipotle’s First Ever Creator Class
October 5, 2021Organizing a team such as the Creator Class can prove a valuable tool for rewarding and...
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Platform
Dmitry Shapiro: Seasoned Techie Building an App Store for the Creator Economy
September 28, 2021We could see a consolidation on the Link in Bio app store like Koji of what...
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Brand
Jon Shanahan: Mastering Influencer Marketing for Stigmatized Products
September 28, 2021Overcoming the stigma around products like men’s cosmetics calls for a multi-pronged approach. Product quality, customer...
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Brand
Bret Schnitker: Encouraging Change to Adapt to Ever-Changing Market Demands
September 17, 2021Bret Schnitker, the CEO of Stars Design Group, is an expert and innovator in the apparel...
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Influencer
Ryan B. Potter: Organic Partnerships Lead to Successful Brand Collaborations
September 17, 2021Ryan B. Potter is a young influencer with over 300k followers on Instagram alone. He focuses...
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Influencer
Daniel Krafft: How One Video of an Over-the-Top Creative Project Got 12 Million Views
September 16, 2021Daniel Krafft is a 3D artist who designs icons, logos, and other gaming-related content. He shares...
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Influencer
Kali Passiglia: Achieving Success in the Influencer Space While Staying True to Your Passions
September 2, 2021Kali Passiglia, the founder of In-Spades.com, started by reading fashion blogs back in the early 2000s....
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Commentary
Youtube to Mp3 – How to Convert Youtube Videos to Mp3 and Download Them
August 20, 2021Are you searching for the easiest way to convert YouTube into Mp3 files?