Stories By David Adler
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Platform
ByteDance Reveals Truth Behind Viral AI Sabotage Claims About Their Leading Chatbot Doubao
October 22, 2024ByteDance, owner of TikTok, has confirmed it terminated an intern in August for “maliciously interfering” with...
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Brand
University Of Washington Unveils New NIL Plan To Tap Seattle’s Tech Giants For Student-Athlete Partnerships
October 22, 2024The University of Washington Athletic Department has announced the creation of Dawgs Unleashed, an internal influencer...
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Technology
COY Creator: Empowering Content Creators With Ownership And Control
October 22, 2024COY Creator is emerging as a force that puts content creators in the driver’s seat, challenging...
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Commentary
GoDaddy Survey Exposes Generational Trust Gap In Social Media Shopping
October 21, 2024A new GoDaddy survey reveals significant differences in how Gen Z and Millennial consumers approach social...
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Brand
Germany’s Tourism Board Presented AI Travel Influencer, Facing Backlash From ‘Real’ Influencers, Bloggers
October 21, 2024The German National Tourist Board (GNTB) unveiled Emma, an AI-generated avatar, as its new “interactive brand...
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Brand
Jake Paul Partners With Dog Haus To Launch New Restaurant Franchise
October 21, 2024Social media personality-turned-boxer Jake Paul is expanding his business portfolio by partnering with Dog Haus, a...
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Technology
GroupM, Mindshare Unveil Influencer Marketing Tool To Enhance Diversity, Inclusion
October 18, 2024GroupM and Mindshare are launching their Inclusive Influencer tool to increase diversity and inclusion in influencer...
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Platform
Meta’s Stealth Cuts: Why Instagram, WhatsApp, Reality Labs Teams Are Shrinking
October 18, 2024Meta is implementing targeted layoffs across several departments, including WhatsApp, Instagram, and Reality Labs, as part...
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Platform
TikTok, British Beauty Council Team Up To Help Beauty Brands Tap Into TikTok Shop’s Power
October 18, 2024TikTok Shop announced a partnership with the British Beauty Council to assist UK beauty brands in...
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Commentary
Nearly 80% Of Consumers Trust UGC Content More Than Influencers In 2024 [REPORT]
October 17, 2024The Influencer Marketing Factory has released a report titled “The Ultimate Creator Guide,” analyzing creator economy...
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Agency
Viral Nation Presents Upgraded Brand Safety Solution With Brand-Creator Fit, Business Intelligence Tools
October 17, 2024Viral Nation, a global social media marketing and creator agency, announced a major update to its...
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Technology
This Finnish Startup Aims To Make Streaming Sustainable, Help Creators Cash In
October 16, 2024Noice, a Helsinki-based live-streaming platform for gamers, is launching a new reward program that will allow...
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Influencer
Gen Z Sensation Quenlin Blackwell Just Signed A Deal With CAA
October 16, 2024Quenlin Blackwell, a prominent Gen Z social media influencer, has signed with Creative Artists Agency (CAA). ...
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Platform
TikTok Rolls Out Gen-AI Suites ‘Symphony,’ ‘One’ In Malaysia
October 16, 2024TikTok is introducing generative AI tools for Southeast Asian marketers to streamline content creation and boost...
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Technology
Adobe Express Joins Forces With Amaze To Enhance Creator Commerce
October 15, 2024Amaze, a provider of creator-powered commerce solutions, announced a strategic integration with Adobe Express to integrate...
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Brand
Amazon Expands Influencer Program To Kenya Amid TikTok Boom
October 14, 2024Amazon is expanding its Influencer Program to Kenya to leverage the country’s high engagement on platforms...
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Influencer
Tech Influencer Marques Brownlee Admits Panels App ‘Failure’
October 14, 2024Marques Brownlee, a prominent tech influencer known as MKBHD, has acknowledged significant missteps in launching his...
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Commentary
Indonesia’s Creator Economy Explodes: 12M Creators Churning Out 1M Monthly Content Pieces
October 14, 2024Indonesia’s creator economy has approximately 12 million creators producing between 500,000 and one million pieces of...
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Commentary
TikTok Rules Quantity, Instagram Wins Quality In Singapore
October 14, 2024New research by HypeAuditor reveals TikTok’s dominance in influencer numbers in Singapore, while Instagram leads in...
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Commentary
94% Of Marketers Say Creator Content Outperforms Traditional Ads – Here’s Why [REPORT]
October 14, 2024CreatorIQ’s new “State of Creator Marketing Trends and Trajectory 2024–2025” report, based on surveys of 1,138...
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Brand
South Africa’s Creator Economy Gets A Code Of Ethics
October 14, 2024The Interactive Advertising Bureau South Africa (IAB SA) launched the South African Content Creator Charter, establishing...
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Influencer
How Rebecca McAllister’s Social Media Journey Sparked Mental Health Advocacy
October 14, 2024Rebecca McAllister, a model-turned-influencer, has transformed her personal struggles into a platform for mental health advocacy,...
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Technology
URLgenius’ Scott Allan Reveals How Brands Can Tap Into Holiday Shopping Trends
October 14, 2024URLgenius is a cloud-based platform that allows marketers to create links that intelligently open specific screens...
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Platform
X Ditches Ad-Based Creator Pay For Engagement
October 11, 2024X announced a significant change to its Creator Revenue Sharing Program. Starting November 8, the company...
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Brand
The Future Of Payments Mastercard Is Bringing To African Creators
October 11, 2024In June, Mastercard announced a strategic investment in partnership with Wowzi, Africa’s leading influencer marketing platform,...
![Nearly 80% Of Consumers Trust UGC Content More Than Influencers In 2024 [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/Nearly-80-Of-Consumers-Trust-UGC-Content-More-Than-Influencers-In-2024-REPORT-400x240.png)
![Nearly 80% Of Consumers Trust UGC Content More Than Influencers In 2024 [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/Nearly-80-Of-Consumers-Trust-UGC-Content-More-Than-Influencers-In-2024-REPORT-100x100.png)
![94% Of Marketers Say Creator Content Outperforms Traditional Ads – Here’s Why [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/94-Of-Marketers-Say-Creator-Content-Outperforms-Traditional-Ads-–-Heres-Why-REPORT-400x240.png)
![94% Of Marketers Say Creator Content Outperforms Traditional Ads – Here’s Why [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/94-Of-Marketers-Say-Creator-Content-Outperforms-Traditional-Ads-–-Heres-Why-REPORT-100x100.png)
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