Stories By David Adler
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Technology
How Linqia’s Creator Council Is Turning Content Makers Into Brand Strategists
September 16, 2024Influencers are no longer just pretty faces hawking products on Instagram. They’re becoming the brains behind...
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Platform
Transcripts Expose 3 Key Areas That Make TikTok A Threat To U.S. National Security
September 13, 2024Newly released transcripts shed light on the classified briefings that led 79 U.S. senators to vote...
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Commentary
De-Influencing Trends: How Brands Can Maintain Consumer Trust
September 12, 2024The rise of “de-influencing” reflects a growing consumer demand for authenticity and mindful consumption, challenging brands...
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Commentary
How Economic Uncertainty Is Reshaping Influencer Content [REPORT]
September 12, 2024A new report from We Are Social, a global socially-led creative agency, reveals that economic uncertainty...
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Commentary
Why Brands Are Suddenly Collaborating With Small-Time Content Creators
September 12, 2024A shift in marketing strategies leads brands to partner with content creators with modest followings, moving...
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Commentary
Influencers Cash In On Lies And Misinformation As Algorithms Amplify False Claims
September 11, 2024A new book by researcher Renée DiResta sheds light on how social media influencers can shape...
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Technology
Atmosfy Rolls Out Instant Experience Mapping Feature
September 11, 2024Atmosfy, a social media platform that shares experiences, has launched an instant experience mapping feature. The...
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Commentary
Election Year Shakeup: Why Consumers Are Seeing More Political Content From Influencers [REPORT]
September 11, 2024A new survey by Collective Voice reveals that 61% of consumers have noticed increased election-related content...
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Influencer
Former “Love Island” Contestant Turned Influencer Molly-Mae Hague Is Launching Her Fashion Brand “Maebe”
September 10, 2024Molly-Mae Hague, a 25-year-old influencer and former ‘Love Island’ contestant, will launch her new fashion brand,...
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Technology
Solana Creator Platform DRiP Secures $8M In Funding To Drive Creator Earnings
September 10, 2024DRiP, a decentralized creator platform built on the Solana blockchain, has raised $8 million in a...
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Commentary
28% Of U.S. Creators Tapped For Political Content: Is This The ‘Influencer Election’? [REPORT]
September 10, 2024A new study by global creator agency Billion Dollar Boy, which surveyed over 4,000 consumers and...
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Brand
Why Travel Brand Lost In Is Snapping Up Travelgram And Other Social Accounts
September 9, 2024Lost In, a travel media brand led by former Jukin Media executives, is expanding its digital...
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Platform
YouTube Announces New AI Tools That Put Creators In Control Of Their Likeness
September 9, 2024YouTube is developing new technologies to help creators manage AI-generated content that uses their likeness, addressing...
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Platform
Inside TikTok’s Multi-Year NFL Deal To Enhance Football Experience
September 9, 2024TikTok and the National Football League (NFL) announced an expansion of their partnership through a new...
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Brand
West Elm Taps Style Influencer And Instagram Exec Eva Chen To Promote New Children’s Furniture Line
September 9, 2024West Elm, a global design company and Williams-Sonoma, Inc. portfolio brand, announced a new collaboration with...
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Platform
TikTok Ban Support Plummets To 32% – What’s Behind The Shift?
September 9, 2024Support for a U.S. government ban on TikTok has fallen to 32%, down from 50% in...
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Platform
Gen Z’s Surprising Music Hub: 79% Of Teens Use This Platform (Hint: It’s Not Spotify)
September 6, 2024A new study, “PARTY USA Summer 2024,” reveals that YouTube has become the dominant platform for...
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Platform
New YouTube Policy Targets Content Threatening Teen Self-Perception
September 6, 2024YouTube is implementing new measures to limit teenagers’ exposure to certain content related to weight, fitness,...
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Influencer
Viral TikTok Saga ‘Who TF Did I Marry?’ Heads To TV, Starring Natasha Rothwell
September 6, 2024Natasha Rothwell is set to star in and produce a television adaptation of “Who TF Did...
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Technology
LTK Creator App Unveils Dedicated Search Tab, Commission Feature To Boost Earnings
September 6, 2024Creator commerce platform LTK has introduced major updates to its LTK Creator app to enhance creator...
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Technology
UK Creator Alliance Just Dropped a Bombshell On AI Companies – Here’s What They’re Demanding
September 5, 2024The Creators’ Rights Alliance (CRA), a coalition representing over 500,000 professional creators in the UK’s creative...
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Technology
Brit Starr Appointed Chief Marketing Officer At Influencer Platform CreatorIQ
September 5, 2024CreatorIQ, an enterprise influencer marketing platform, has named Brit Starr its new Chief Marketing Officer (CMO). ...
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Technology
Ex-Revolut Duo’s Live-Shopping App Tilt Secures $18M In Funding
September 5, 2024Tilt, a UK-based live-shopping startup founded by former Revolut employees, recently raised $18 million in a...
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Commentary
84% Of TikTok Brand Videos Are Flopping, DAIVID Study Reveals Why
September 5, 2024A new study by creative effectiveness platform DAIVID finds that 84% of branded content on TikTok...
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Brand
RØDE Announces Creator Of The Year Awards Spanning 22 Content Categories
September 4, 2024Australian audio equipment manufacturer RØDE is launching a global competition for content creators. The total prize...
![How Economic Uncertainty Is Reshaping Influencer Content [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/09/How-Economic-Uncertainty-Is-Reshaping-Influencer-Content-REPORT-400x240.png)
![How Economic Uncertainty Is Reshaping Influencer Content [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/09/How-Economic-Uncertainty-Is-Reshaping-Influencer-Content-REPORT-100x100.png)
![Election Year Shakeup Why Consumers Are Seeing More Political Content From Influencers [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/09/Election-Year-Shakeup-Why-Consumers-Are-Seeing-More-Political-Content-From-Influencers-REPORT-400x240.png)
![Election Year Shakeup Why Consumers Are Seeing More Political Content From Influencers [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/09/Election-Year-Shakeup-Why-Consumers-Are-Seeing-More-Political-Content-From-Influencers-REPORT-100x100.png)
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