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Commentary
Twitch Closes 2024 With 18.5B Hours Watched, Kai Cenat Tops Monthly Charts, New Top Streamers Emerge [REPORT]
December 26, 2024Twitch has maintained stable viewership in 2024, with 18.5 billion hours watched, compared to 18.9 billion...
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Platform
200k+ YouTube Creators Targeted In Massive Brand Deal Scam
December 26, 2024CloudSEK researchers have uncovered a large-scale phishing operation targeting YouTube creators through fake collaboration and promotional...
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Commentary
Professor Richard Florida Breaks Down The Creator Economy’s Global Impact
December 25, 2024Photo credit: Zanetti Photography A new global study shows the creator economy includes approximately 360 million...
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Influencer
Meet Haley Robinson, A Gen Z Creator Who’s Tapping Her Theater Background For Social Media Success
December 25, 2024When a Disney-inspired fashion video went viral in 2020, it transformed 19-year-old Haley Robinson from an...
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Agency
CreatorIQ’s Vision For Creator Marketing: A Discussion With New CMO Brit Starr
December 25, 2024As the newly appointed Chief Marketing Officer at CreatorIQ, Brit Starr oversees an industry where leading...
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Platform
Albania Becomes First European Country To Completely Ban TikTok After Fatal School Stabbing
December 24, 2024Albania has announced a nationwide TikTok ban for at least one year, marking the first complete...
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Agency
How Cult Creative Aims To Set New Standards In Brand-Creator Partnerships And Transform Southeast Asia’s Content Creation Industry
December 24, 2024Cult Creative, a Malaysian all-in-one platform for creators and brands, seeks to address a critical challenge...
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Influencer
Social Media Entrepreneur Brandon Schlichter Takes Over Illinois Roofing Giant
December 23, 2024Brandon Schlichter, creator of the YouTube channel Investment Joy with 1.8 million subscribers, recently acquired H.C....
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Brand
P&G Subsidiary Catches Rival’s Social Media Slip-Up, Forces Influencer Posts Removal
December 23, 2024Beauty and personal care brand Kreyol Essence LLC has removed social media content from multiple platforms...
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Platform
Instagram To Generate Over 50% Of Meta’s U.S. Ad Revenue In 2025, Forecast Shows
December 23, 2024Instagram’s share of Meta’s U.S. advertising revenue will exceed 50% for the first time in 2025,...
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Agency
Sports Marketing Maverick Max Fleming Presents Motive, A Talent Management Firm Attracting Brands Like Reebok, Gatorade
December 23, 2024Max Fleming is making strides in sports marketing by fusing traditional talent management and digital innovation....
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Influencer
From Law School To Luxury Brand Partnerships: Creator Amina Maz Explains The Pivot That Changed Everything
December 23, 2024After seven years in digital content creation, Amina Maz has transformed from a law student into...
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Commentary
Social Commerce Sales Set To Double In UK As TikTok Shop Dominates Beauty And Fashion [REPORT]
December 20, 2024Social commerce sales in the UK are expected to double over the next four years, according...
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Agency
AI Influencer Management: How PiXEL Creates New Opportunities In Creator Marketing
December 20, 2024In 2024, as brands seek effective ways to reach audiences through emerging technologies, Lewis Davey created...
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Platform
TikTok At A Crossroads: 23 Experts Weigh In On The Ban, ByteDance, And What’s Next
December 20, 2024With the January 19, 2025, deadline for ByteDance to divest TikTok’s U.S. operations or face a...
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Brand
Financial Platform Destream Announces Creator Ambassador Program After Hitting 30,000 European Users – Here’s What Early Participants Get
December 19, 2024destream, a financial platform specializing in creator monetization, is launching a new ambassador program designed to...
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Commentary
Google Searches For ‘Creator Economy Jobs’ Surge 900% Y-o-Y Despite Market Slowdown
December 19, 2024Interest in creator economy careers reaches record levels despite a significant decline in job openings during...
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Platform
Snapchat Reveals New Teen Safety Features To Law Enforcement Officials At Annual Summit
December 19, 2024Snap Inc. hosted its fourth annual U.S. Law Enforcement Summit on December 11, drawing more than...
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Brand
Inside The NFL’s Creator Strategy To Help Gen Z Discover Football
December 18, 2024The National Football League (NFL) is reshaping how major sports leagues connect with digital Creators and...
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Agency
MikeWorldWide Unveils Everywhere, Tapping Into Social-First Digital Marketing
December 18, 2024MikeWorldWide (MWW), with 38 years of independent public relations expertise, introduces Everywhere, a specialized digital agency...
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Platform
Xiaohongshu: China’s Instagram-Like Platform Where Influencers Sell Rice Alongside Designer Suits
December 18, 2024Xiaohongshu, a Chinese social media platform valued at $17 billion, is emerging as a significant e-commerce...
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Influencer
Logan Paul, Conor McGregor To Face Off In Massive Influencer Boxing Match In India, Backed By One Of Asia’s Richest Family?
December 18, 2024Former UFC champion Conor McGregor announced he is in preliminary discussions with the Ambani family to...
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Agency
From Social Posts To Store Visits: How Dentsu’s New Platform Tracks The Real Impact Of Influencer Campaigns
December 18, 2024Advertising giant Dentsu has launched a new operating system for influencer marketing that aims to track...
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Brand
Inside Vestiaire Collective’s 6-Month Program Teaching Fast-Fashion Influencers The Dark Side Of Their Industry
December 18, 2024Vestiaire Collective, a secondhand luxury retailer, recently launched an initiative to transform its relationship with fashion...
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Brand
Beyond Boxing: How Netflix’s 5.5-Hour Paul Vs. Tyson Event Tested Global Internet Infrastructure
December 18, 2024Netflix’s live streaming of the Jake Paul vs. Mike Tyson boxing match pushed global internet infrastructure...