Stories By David Adler
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Brand
Chili’s Social Media Ads Spark $12M Copyright Infringement Lawsuit By UMG
October 11, 2024Universal Music Group (UMG) is suing Brinker International, owner of the Chili’s restaurant chain, for alleged...
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Platform
ByteDance’s Web Scraper Is On A Massive Data Grab Spree, Outpacing OpenAI, Google
October 10, 2024ByteDance, the parent company of TikTok, launched a web crawler called Bytespider that is collecting online...
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Brand
Travel Brand LOST iN Signs Top Creators To Represent Them
October 10, 2024LOST iN, a travel brand founded by former Jukin Media executives Jonathan Skogmo, Mike Skogmo, and...
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Commentary
Fashion Brands Are Shifting To Bigger Influencers In 2024 [REPORT]
October 10, 2024Fashion brands are increasingly partnering with larger influencers in 2024, according to the new “State of...
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Technology
Sony, Warner, And More Test Round’s New Tool Tapping Micro-Influencers
October 10, 2024Digital marketing firm Round has unveiled Micro.wav, a new tool designed to streamline micro-influencer campaigns for...
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Platform
TikTok Faces Lawsuits From 14 AGs Over Allegations Of Harming Young Users’ Mental Health
October 9, 2024A coalition of 14 state attorneys general, led by New York and California, has filed lawsuits...
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Brand
GetYourGuide Launches Influencer Videos, AI Tools To Inspire Travel Bookings
October 9, 2024GetYourGuide, the global marketplace for travel experiences, has introduced new features to simplify operations and enhance...
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Commentary
What the Majority Of U.S. Adults Use TikTok For [REPORT]
October 9, 2024A new Pew Research Center analysis reveals that U.S. adults primarily follow entertainment and internet-native content...
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Technology
Schwarzwald Capital Brokers Alliance Between Fintech Platform Cartex And Fraud Detector Vesta To Ramp Up Creator Economy Security
October 9, 2024Schwarzwald Capital, a VC firm focused on fintech and creator economy startups, announced a strategic partnership...
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Commentary
58% of Gen Z Trust Local Influencers For Gift Ideas [REPORT]
October 8, 2024A new study by everyday influencer platform Mavely reveals that 58% of Gen Z consumers trust...
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Commentary
Political Campaign Expert Ryan Davis Aims To Mobilize 1,000 Creators For Kamala Harris Campaign
October 8, 2024Ryan Davis, a veteran of digital political campaigns and co-founder of creator marketing agency People First,...
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Brand
YouTube Stars Sidemen, Paramount Team Up For A Shell-Shocking Surprise For Ninja Turtle Fans
October 8, 2024Paramount Consumer Products and Experiences UK partnered with YouTube group The Sidemen to launch a new...
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Technology
Pixability Unveils GenAI Tool To Crack YouTube’s Advertising Code
October 8, 2024Pixability, a company specializing in AI-driven contextual targeting and brand suitability on YouTube and CTV, is...
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Technology
iKala KOL Radar Hits Major Milestone In Global Influencer Marketing
October 8, 2024iKala, a Taiwan-based AI solutions provider, announced that its AI-powered influencer marketing platform, KOL Radar, now...
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Brand
From Interest Rates To Instagram: Why The Bank Of England Is Embracing Social Media
October 8, 2024The Bank of England (BOE) is expanding its communication strategy to reach younger audiences through social...
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Platform
Meta Unveils Movie Gen Model To Turn Instagram Users Into AI Filmmakers
October 8, 2024Meta has introduced Movie Gen, a new suite of AI models designed to transform video creation...
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Platform
Texas AG Sues TikTok For Violating Minors’ Online Safety And Privacy
October 8, 2024Texas Attorney General Ken Paxton filed a lawsuit against TikTok on October 3, alleging violations of...
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Commentary
Empowering Future Creators: UTSA’s New Degree & YouTube’s Programs, With Insights
October 8, 2024The University of Texas at San Antonio (UTSA) has introduced a new degree in Digital Media...
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Commentary
Influencers Control The Narrative: Experts On Gen Z’s Shift To Social Media Search
October 7, 2024Gen Z is increasingly using social media platforms like TikTok and Instagram for searching, favoring these...
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Strategy
Creator Economy Legal Guardian Tyler Chou Exposes Legal Pitfalls Creators Must Avoid
October 7, 2024Tyler Chou, founder and CEO of Tyler Chou Law for Creators, is leveraging her 16-year Hollywood...
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Platform
TikTok Ad Awards Return: How 350,000 Aussie SMBs Could Win Big In 2025
October 4, 2024TikTok announced the return of its Ad Awards for 2025, introducing a new category aimed at...
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Platform
TikTok Teams Up With Top Canadian Creators For A Dedicated STEM Feed
October 4, 2024TikTok launched a dedicated STEM feed in Canada to connect users with content related to science,...
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Agency
OMG’s New Snap Partnership Taps Into The Power Of Snapchat Creators
October 4, 2024Omnicom Media Group (OMG) announces a partnership with Snap Inc., leveraging the platform’s creator network for...
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Technology
Podimo Snatches Up Podads To Strengthen Podcast Advertising In Denmark
October 4, 2024Podcast platform Podimo has acquired Podads, a leading Danish podcast agency and advertising platform, in its...
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Brand
Nintendo’s Latest Copyright Strike Has YouTubers Scrambling
October 4, 2024Nintendo issued a new copyright strike against a popular YouTube channel, Retro Game Corps, for showcasing...