Stories By David Adler
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Platform
New YouTube Premium Features: ‘Jump Ahead’ AI Tool, Shorts Multitasking
August 26, 2024YouTube recently rolled out new features for its Premium subscribers – an AI-powered ‘Jump Ahead’ function...
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Technology
LTK Rolls Out Advanced DM Customization And Weekly Payouts To Maximize Creator Revenue
August 23, 2024Creator commerce platform LTK introduced new features to enhance its LTK DM tool and accelerate commission...
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Platform
TikTok Forms Sub-Saharan African Safety Advisory Council Headed By 8 African Social Media Experts
August 23, 2024TikTok announced the formation of its first Sub-Saharan Africa (SSA) Safety Advisory Council, comprising eight independent...
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Brand
Klook Expands Kreator Program To Turn Social Media Scrolling Into Travel Bookings
August 23, 2024Asian travel services platform Klook is expanding its social commerce initiatives, focusing on Gen Z and...
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Commentary
DNC’s Move To Grant 200+ Influencers VIP Access To Convention Has Journalists Fuming
August 23, 2024The Democratic National Convention (DNC) credentialed over 200 social media influencers for its four-day event in...
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Commentary
YouTube Leads Streaming Surge, Hits Record 10% TV Share In July [REPORT]
August 23, 2024Streaming services captured a record 41.4% of U.S. television viewing time in July. According to audience...
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Influencer
Karys Elise Wright: The 20-Year-Old TikToker Turning Viral Trends Into Global Brand Deals
August 22, 2024From filming “embarrassing” videos in her Cumbrian village to collaborating with global brands, Karys Elise Wright’s...
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Platform
LinkedIn Expands Content Marketing Capabilities With Sponsored Articles, Newsletters
August 22, 2024LinkedIn introduced Newsletter Articles and updated Sponsored Articles in July, expanding its content marketing offerings for...
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Agency
Publicis Groupe ANZ’s FLUENT Initiative Turns Influencers Into Powerful Sales Channels
August 22, 2024Publicis Groupe ANZ launched FLUENT, a new talent and influencer offering that aims to transform influencers...
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Strategy
YouTube Expands Shopify Partnership To Add More Brands To YouTube Shopping Affiliate Program
August 22, 2024YouTube is broadening its partnership with Shopify, allowing more merchants to participate in the platform’s Shopping...
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Platform
TikTok’s Entertainment Scores Propel Beauty Brands To Over 100% Sales Growth: REPORT
August 22, 2024New research reveals a strong correlation between entertainment scores on TikTok and sales growth for beauty...
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Platform
Twitch Introduces ‘Drop Ins’ Feature To Streamline Real-Time Collaborations
August 22, 2024Twitch introduced a new “Drop Ins” feature or Stream Together functionality. The feature simplifies streamers’ collaboration...
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Strategy
Unveiled: The 36-Page MrBeast Guide To YouTube Dominance — And The Controversies It Sparks
August 22, 2024A leaked internal document from MrBeast Productions offers a look into the content creation strategies of...
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Technology
Soulbound Raises $4M Funding To Expand Streamer Bounties And Gaming Ecosystem
August 22, 2024Web3 social gaming platform Soulbound raised $4 million in its latest funding round, which concluded in...
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Brand
Google’s Team Pixel Backlash: Why Influencers Are Quitting
August 21, 2024Google’s Team Pixel program is under scrutiny due to newly introduced terms requiring participants to prefer...
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Platform
Tinashe, Indie Artists Shine On TikTok’s UK & Ireland 2024 Summer Music Charts
August 21, 2024TikTok reveals Tinashe’s “Nasty” as the UK’s top song of summer 2024. The track also secures...
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Commentary
TikTok Dethrones YouTube As Nearly 70% Of Brands Now Favor It For Video Marketing
August 21, 2024TikTok has surpassed YouTube as the preferred platform for video marketing among brands and retailers. According...
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Technology
Universal Production Music And Libsyn Offer 6 Months Of Free Access To 200,000 Sound Effects For Podcasters
August 21, 2024Libsyn has partnered with Universal Production Music to offer its podcast creators a new subscription service,...
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Platform
Indie Artists Outshine Superstars On TikTok’s Global ‘Songs Of The Summer’ List
August 21, 2024TikTok’s latest “Songs of the Summer” list features a mix of established stars and newcomers, with...
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Influencer
Why SiriusXM Is Investing $125M In Alex Cooper And ‘Call Her Daddy’
August 21, 2024SiriusXM announced a new multi-year agreement with Alex Cooper, host of the popular podcast “Call Her...
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Brand
Beautycon ‘24 Unveils Star-Studded Lineup With Jonathan Van Ness And Summer Fridays Founders
August 21, 2024Beautycon announced its 2024 lineup for its annual beauty industry event, featuring hairstylist Jonathan Van Ness...
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Technology
Spotify’s Megaphone Enhances Podcast Monetization With 3 New Ad Tech Features
August 21, 2024Spotify’s Megaphone, a podcast advertising and publishing platform, introduced three new features to enhance podcast publishers’...
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Brand
Tim Walz Makes TikTok Debut As Harris Campaign Expands Digital Strategy”
August 20, 2024Minnesota Governor Tim Walz launched his TikTok account (@timwalz) as part of the Harris campaign’s expanded...
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Brand
How Kopari And Ella Halikas Are Bringing Brands Closer To Fans With Exclusive Events
August 20, 2024Beauty brand Kopari is introducing a new approach to influencer marketing by inviting followers to exclusive...
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Technology
The Impulse Economy: How Algorithms, Social Media, And BNPL Are Shaping Online Shopping Habits
August 20, 2024Social media influence, algorithmic recommendations, and new payment options are driving impulsive online shopping behavior. Recent...
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