Stories By Dragomir Stojkov
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Brand
Wonder Acquires Tastemade To Expand Reach, Ad Program Through Content Production
March 20, 2025Food-delivery startup Wonder has acquired Tastemade for approximately $90 million, according to sources familiar with the...
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Commentary
TikTok Algorithm Surprise: Longer Videos Outperform Short-Form Content, Study Reveals
March 20, 2025An analysis of 1.1 million TikTok videos reveals that despite the platform’s reputation for brief content,...
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Technology
Google Introduces Podcast-Style AI Tool To Convert Documents Into Audio Conversations
March 20, 2025Google is expanding its Gemini AI capabilities with two new features: Audio Overview, which transforms documents...
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Platform
Top GOP Lawmaker Cautions Trump About TikTok Policy
March 19, 2025Rep. John Moolenaar, Chair of the House’s Select Committee on Countering China, has issued clear requirements...
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Technology
Ukreate, Billion Dollar Brands Partner To Enhance Influencer Marketing Offering
March 19, 2025Ukreate has entered a strategic alliance with Billion Dollar Brands to develop new approaches for connecting...
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Technology
Data, Not Guesswork: Inside Moburst’s Business Impact Strategy
March 19, 2025When an influencer with tens to hundreds of thousands of followers is in talks with a...
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Influencer
Kitchen Magic To Content Gold: Cookin’ Savvy’s Angie French On Achieving Digital Success
March 18, 2025Angie French has never posted on Instagram, doesn’t have a TikTok account, and admits she “wouldn’t...
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Commentary
Report Reveals Next Frontier For Brand-Creator Partnerships
March 17, 2025A new report from EMARKETER highlights the growing opportunity for brands in YouTube’s short-form video space. ...
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Technology
Whalar Adopts Kantar’s LINK AI To Enhance Creator Marketing Effectiveness
March 14, 2025Whalar, part of Whalar Group and independent creator and social agency, announced a new partnership with...
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Platform
TikTok-Commissioned Study Shows Platform Supports 4.7 Million Jobs In U.S. Businesses
March 14, 2025A new study commissioned by TikTok has revealed that 4.7 million jobs in the United States...
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Technology
AI Startup OpusClip Secures $20M From SoftBank Vision Fund 2, Launches AI Video Search Tool
March 13, 2025OpusClip, a generative AI video editing startup, has secured $20 million in funding led by SoftBank’s...
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Platform
Trump Reveals Four Groups Are Involved In Potential TikTok Deal
March 12, 2025U.S. President Donald Trump says that negotiations are underway with “four different groups” interested in acquiring...
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Technology
Slushy: A Fan Site For New Creators To Earn Without Followers
March 11, 2025The creator economy, according to Slushy CEO and co-founder David Gross, operates on a split-platform model:...
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Influencer
The Skincare Strategist: Wendy Cung Ly Shares Business School Approach To Creator Economy Success
March 11, 2025Five years ago, UC Davis business student Wendy Cung Ly couldn’t land a single corporate internship. ...
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Platform
Sneak Peek Into The Toolbox Of Meta’s Upcoming ‘Edits’ Video App
March 10, 2025Meta is preparing to launch Edits, a new mobile video creation application designed specifically for content...
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Platform
Albania Imposes One-Year Ban On TikTok Following Youth Violence Worries
March 10, 2025Albania’s government has implemented a 12-month shutdown of TikTok, citing concerns over the platform’s role in...
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Agency
Joybyte Secures Broader VeSync Mandate, To Spearhead Creator Partnership Strategy For Etekcity
March 7, 2025Joybyte has secured VeSync’s nod to be the lead influencer marketing agency for its Etekcity brand,...
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Technology
Portal A: Ushering In A Creative Renaissance In Digital Content
March 7, 2025The high influx of brand dollars into the creator economy poses a simple yet fundamental question:...
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Commentary
College Sports Sponsorships: Women Lead Brand Deal Volume While Men Command Higher Engagement
March 7, 2025A new report from athlete marketing intelligence platform Out2Win shows striking shifts in the college basketball...
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Talent Collectives
Music Artist-Influencer Platform VoxFeed Opens Door To Potential Buyers
March 6, 2025VoxFeed, a specialized influencer-marketing platform focused on music industry campaigns, is seeking acquisition as its lead...
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Agency
Creator Ads Platform Billo Expands UGC Footprint To The UK, Canada, Australia
March 5, 2025Billo has extended its user-generated content (UGC) marketplace beyond the United States. The platform, which connects...
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Brand
Full-Spectrum Engagement: Inside DBillions’ Science Of Children’s Content That Captivates Across Cultures
March 4, 2025Conventional wisdom says children respond better to slower-paced content rather than fast programming. And while most...
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Commentary
Exuma Capital Taps R30 Brands To Expand Into Wellness Through Creator Marketing
March 3, 2025Exuma Capital Partners leads a new investment in R30 Brands, marking the private equity firm’s strategic...
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Agency
CreatorPad’s Reimagined Influencer Marketing Strategy, A Boon To Neighborhood Businesses
March 3, 2025U.S. influencer marketing spending, excluding paid media amplification and non-social media expenditures, is expected to reach...
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Technology
Dreamwell AI: Building The ‘Stock Market’ For Creator Value
March 3, 2025The surge in partnerships in the creator economy has exposed a fundamental issue in brand-creator transactions....
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