Platform

TikTok U.S. Policy Chief To Step Down As Legal Turmoil Continues

TikTok's U.S. public policy chief, Michael Beckerman, plans to leave his Washington-based role and transition to...

Influencer

‘Thinking Crypto’ Podcast: Creating A Digital Currency Education Platform

Influencer

MrBeast Sues Former Employee For Downloading Confidential Info, Hidden Camera Installation

Jimmy Donaldson, known professionally as MrBeast, filed a lawsuit against Leroy Nabors, a former employee of...

Platform

TikTok Tests Feature Allowing U.S. Users To Add Info For Context

TikTok is introducing "Footnotes," a new community-driven feature that allows users to add contextual information to...

Influencer

MrBeast Responds To Complaints About Las Vegas Event 

MrBeast, whose real name is Jimmy Donaldson, responded to a complaint on social media, acknowledging the...

Technology

Sprout Social Launches AI-Powered Influencer Marketing Platform

Sprout Social has unveiled a new influencer marketing platform, featuring a refreshed design and new AI-driven...

Commentary

Majority Of Consumers Believe Meta Holds Social Media Monopoly As FTC Takes Company To Court

A new poll conducted by Forrester Research indicates that a majority of consumers agree with the...

Platform

Instagram Tests New Locked Reels Feature Requiring Viewers To Solve Hints

Instagram is testing a new feature that allows creators to lock their Reels content behind secret...

Brand

L’Oréal DACH Launches Multi-Brand Loyalty Platform For Micro Influencers

L'Oréal DACH introduces LOREALISTAR, a multi-brand loyalty platform targeting micro and nano influencers with as few...

Commentary

Young Americans Largely Avoid News Podcasts, Prefer Entertainment Media

A new report by Axios and The Generation Lab reveals that 71% of young Americans don't...

Platform

Snapchat Interactive March Madness Strategy Boosts Brand Equity Among NCAA Fans

Snapchat's March Madness coverage strategy has driven improvements in brand perception among NCAA basketball fans, according...

Commentary

Tech, Entertainment Leaders To Explore ‘The Future Of Influence’ At The Information’s Summit In June

The Information has announced its upcoming summit, "The Future of Influence: What's Next for Creators, Entertainment...

Platform

Amazon Expands Creator Connections Program To Support Content Monetization 

Amazon is deepening its commitment to the creator economy with its Creator Connections program, a brand-creator...

Platform

Meta Expands Teen Safety Protections Across Platforms

Meta has announced it will expand its Teen Account protections to Facebook and Messenger while adding...

Platform

U.S. Senate Intel Committee Vice Chair Warns Trump Administration Over TikTok Divestiture Delays

Senator Mark Warner, Vice Chairman of the Senate Select Committee on Intelligence, is expressing concerns about...

Agency

The Influence Agency: 360° Approach Delivers Seamless Campaign Integration 

The Influence Agency emerged in 2017 as a small Toronto-based startup focused on influencer marketing just...

Commentary

Study Reviews Social Media Performance Of Petfluencers Vs. Human Influencers

A recently published study in the Journal of Advertising Research reveals that animal influencers, or ‘petfluencers’,...

Agency

Integrated Content Agency Launches Twitch Reality Competition In Search Of ‘Next Big Streaming Star’

Integrated Content Agency (ICA) is launching NEXT, a digital reality competition offering emerging streamers a chance...

Influencer

Walking Beats: Inside ARIatHOME’s ‘Wearable Studio’ Producing Musical Content On The Streets Of New York

In the bustling streets of New York City, a distinctive figure moves through the crowds, wearing...

Platform

TikTok Gets Reprieve, But Deal In Peril Following ‘Tariff War’ Between U.S. And China

U.S. President Donald Trump signed an executive order extending TikTok's U.S. operations by 75 days as...

Platform

YouTube Debuts Suite Of Creation Tools For Enhanced Short-Form Video Editing Capabilities

YouTube is rolling out five new creation tools for its Shorts platform this spring, responding to...

Platform

Snapchat Expands Partner Program To Help Drive Results For Agencies

Snapchat is introducing an enhanced Agency Partner Program, expanding its existing offering to accommodate agencies of...

Brand

QVC First: ‘Always-On’ Live Shopping Streams On TikTok In U.S. Launched

QVC Group has entered an agreement to host 24/7 live shopping streams featuring its brands, products,...

Agency

Verbatim: How Brianna Doe Is Generating Brand Value In An Era Of Endless Options

After 12 years of working in-house at lean startups, where she led influencer marketing alongside social...

Strategy

The Rise Of Employee Influencers: How EGC Is Making A Mark In Brand Marketing In 2025

Employee-generated content (EGC)—content created and shared by employees that showcases their experiences, insights, and perspectives about...