Platform

Sneak Peek Into The Toolbox Of Meta’s Upcoming ‘Edits’ Video App

Meta is preparing to launch Edits, a new mobile video creation application designed specifically for content...

Platform

Albania Imposes One-Year Ban On TikTok Following Youth Violence Worries

Albania's government has implemented a 12-month shutdown of TikTok, citing concerns over the platform's role in...

Agency

Joybyte Secures Broader VeSync Mandate, To Spearhead Creator Partnership Strategy For Etekcity

Joybyte has secured VeSync’s nod to be the lead influencer marketing agency for its Etekcity brand,...

Technology

Portal A: Ushering In A Creative Renaissance In Digital Content

The high influx of brand dollars into the creator economy poses a simple yet fundamental question:...

Commentary

College Sports Sponsorships: Women Lead Brand Deal Volume While Men Command Higher Engagement

A new report from athlete marketing intelligence platform Out2Win shows striking shifts in the college basketball...

Talent Collectives

Music Artist-Influencer Platform VoxFeed Opens Door To Potential Buyers

VoxFeed, a specialized influencer-marketing platform focused on music industry campaigns, is seeking acquisition as its lead...

Agency

Creator Ads Platform Billo Expands UGC Footprint To The UK, Canada, Australia

Billo has extended its user-generated content (UGC) marketplace beyond the United States. The platform, which connects...

Brand

Full-Spectrum Engagement: Inside DBillions’ Science Of Children’s Content That Captivates Across Cultures

Conventional wisdom says children respond better to slower-paced content rather than fast programming. And while most...

Commentary

Exuma Capital Taps R30 Brands To Expand Into Wellness Through Creator Marketing

Exuma Capital Partners leads a new investment in R30 Brands, marking the private equity firm's strategic...

Agency

CreatorPad’s Reimagined Influencer Marketing Strategy, A Boon To Neighborhood Businesses

U.S. influencer marketing spending, excluding paid media amplification and non-social media expenditures, is expected to reach...

Technology

Dreamwell AI: Building The ‘Stock Market’ For Creator Value

The surge in partnerships in the creator economy has exposed a fundamental issue in brand-creator transactions....

Technology

LTK Unveils New Video-First App To Enhance Local Creator Discoverability

Creator commerce platform LTK has announced a redesign of its consumer app, transitioning from a shopping-centric...

Platform

TikTok Rolls Out Specialized STEM Feed For Sub-Saharan African Users

TikTok has launched a dedicated STEM feed across more than 20 countries in Sub-Saharan Africa, expanding...

Talent Management

Meet Young Billboard: The Tech Strategist Converting Followers Into Revenue

Should millions of followers automatically translate to massive financial success? The reality is scores of mega-influencers...

Technology

Later, Snap Partnership Introduces Enhanced Creator Tools

Later, a social media management and influencer marketing software provider, has partnered with Snap to integrate...

Agency

GroupM’s Influencer Campaign For TotalEnergies Achieves Guinness World Record

GroupM has partnered with TotalEnergies Marketing India Pvt. Ltd. to launch an influencer-driven campaign that set...

Brand

Grace Beverley’s Tala Brand To Launch Debut Brick-and-Mortar Location

Tala, the activewear brand founded by influencer-turned-entrepreneur Grace Beverley in 2019, is opening its first standalone...

Technology

Baidu Acquires JOYY’s Streaming Business In China For $2.1B To Strengthen Digital Video Presence

Baidu announced it finalized its purchase of JOYY's China live-streaming unit YY Live for approximately $2.1...

Commentary

Research Shows Nearly A Third Of Influencer Followers Buy On Social Platforms

A new YouGov survey of 2,000 UK consumers, part of a report commissioned by British creative...

Platform

Meta Backs Horizon Creators With $50M Fund, Enhanced Toolset

Meta has announced a new $50 million Creator Fund for developers building mobile and mixed reality...

Technology

Passes Taps Creator Economy Expert To Lead Expansion Initiatives

Technology

Hypefy: The AI Platform Democratizing Influencer Marketing By Making Micro-Creator Campaigns Scalable

Agency

Tech Meets Community: Mavely And Later Unite To Transform Creator Commerce

Later’s recent acquisition of Mavely combines the latter’s creator commerce platform with the former’s leading brand...

Commentary

Social Media Platforms Top News Source For EU Youth, Surpass Traditional Media Outlets

Recent research from the European Parliament Youth Survey reveals a significant shift in how young Europeans...

Commentary

News Influencers Draw Regular Audience, But Recognition Remains Fragmented

Recent research from Pew Research Center revealed that 21% of U.S. adults regularly consume news from...