Stories By Dragomir Stojkov
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Commentary
Gen Z More Likely To Find Longer Videos Engaging Than Millennials [REPORT]
October 31, 2024New research reveals shifting preferences in video content consumption across generations. According to Traackr’s 2025 US...
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Platform
Snapchat Hits 443M Daily Users, Content Viewing Time Surges 25%, Revenue Up 15%
October 31, 2024Snap Inc. reports that third-quarter revenue increased 15% to $1.37 billion as daily active users grew...
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Commentary
Forbes Releases Top 50 Creator List For 2024
October 30, 2024Forbes Top Creators added over 100 million followers to their combined audience in 2024, reaching 2.7...
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Brand
How TikToker Julia Huynh’s Viral Hoodie Hunt Led To A Collab With A Major Retailer
October 30, 2024Gap Inc. has released a new hoodie design in collaboration with TikTok influencer Julia Huynh, marking...
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Platform
YouTube Rolls Out Shopping Affiliate Program In India In Partnership With Flipkart, Myntra
October 30, 2024YouTube is launching its Shopping affiliate program in India through partnerships with e-commerce marketplace Flipkart and...
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Agency
Why This Dubai Agency Is Going All-In On User-Generated Content
October 29, 2024MKV Digital, a Dubai-based digital marketing agency, is launching MKV Creators, a new division focused on...
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Commentary
Start Local, Think Big: 13 Industry Leaders Share Their Small Business Influencer Success Tips
October 28, 2024As the global influencer market projects unprecedented growth toward $139 billion by 2031, small businesses face...
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Platform
Bluesky Raises $15M, Promising To Stay Free While Adding Creator Payment Features
October 28, 2024Bluesky, the social media platform known for its decentralized approach, has secured $15 million in Series...
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Commentary
Reach Dethrones Engagement Rate In Influencer Marketing Success [REPORT]
October 25, 2024A new Linqia survey of over 200 U.S. enterprise marketers reveals shifts in how brands measure...
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Brand
UAA Athletics Launches Free NIL Exchange Platform For Student-Athletes
October 25, 2024The University of Alaska Anchorage Athletics department has introduced a new platform to facilitate Name, Image...
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Agency
Why UK Talent Agency BNOC Believes Shared Values Trump Traditional Influencer Marketing Metrics
October 25, 2024BNOC (Big Name on Campus), the UK’s “first values-led,” social-first talent agency, has launched under the...
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Brand
Athlete Influencer Olivia Dunne Joins Forces With Jake Paul’s Brand W
October 24, 2024Social media personality and LSU gymnast Olivia Dunne has acquired a co-ownership stake in W, the...
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Brand
This Berlin Startup Just Raised $3.8M To Solve B2B Creators’ Payment Problems
October 24, 2024Passionfroot, a Berlin-based marketplace connecting business-focused content creators with brands, has secured $3.8 million in seed...
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Technology
Travel Influencers Can Now Share Ultra-Private Tips On This OnlyFans-Inspired Platform
October 23, 2024A new travel platform offers influencers a way to monetize their destination expertise through a subscription-based...
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Commentary
Over 90% Of Creators Plan Product Launches By 2025, With Two-Thirds Of Consumers Buying Their Products [REPORT]
October 22, 2024Billion Dollar Boy has released new research revealing that 93% of content creators plan to launch...
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Commentary
Study Reveals Why Close To Half Of Travel Influencers Could Be Sabotaging Their Success
October 22, 2024New research from Phocuswright indicates that excessive brand partnerships may undermine travel creators’ credibility, even as...
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Platform
TikTok’s #ElectronicMusic Hub Goes Global Amid Growth
October 21, 2024TikTok is expanding its #ElectronicMusic hub globally, coinciding with the Amsterdam Dance Event (ADE). The move...
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Brand
Santa Monica Store To Feature Creators Engaging In E-Commerce, In-Person Retail
October 18, 2024Outlandish, a new retail concept that combines e-commerce and in-person shopping, will open on November 1...
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Commentary
Primetag Introduces Retail Analytics Solution To Boost Influencer Marketing ROI
October 18, 2024Primetag, an analytics and ROI measurement platform for influencer marketing, has launched its Influence to Store...
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Commentary
Two-Thirds Of Consumers Want ‘Edutainment’ Content From Brands [REPORT]
October 17, 2024Sprout Social has released the 2024 Social Media Content Strategy Report based on a survey of...
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Brand
Forbes Unveils The List Of Speakers For The Creator Upfronts Event
October 16, 2024Forbes’ inaugural Creator Upfronts event will take place October 28-29, 2024, in Los Angeles. The two-day...
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Commentary
Brain Imaging Reveals Why YouTube Ads Outperform TV [REPORT]
October 16, 2024A new study utilizing brain imaging technology has uncovered insights into viewer engagement with YouTube content...
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Agency
Havas Lynx Unveils New Healthcare Influencer Strategy
October 15, 2024Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...
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Platform
Uncovered: TikTok’s Secret Strategy To Target Rural Users, Lawmakers
October 14, 2024Internal documents from TikTok revealed in a recently filed lawsuit showcase the company’s targeted approach to...
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Platform
Instagram Beats TikTok In Teen Usage [REPORT]
October 14, 2024Instagram remains the most used social app among U.S. teens, according to a new report by...