Stories By Dragomir Stojkov
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Platform
500 TikTok Moderators Axed In Malaysia In Move Towards AI Content Moderation
October 14, 2024ByteDance’s TikTok is laying off approximately 500 employees in Malaysia as part of a global shift...
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Agency
Whalar Group Acquires UK Talent Management Firm Sixteenth
October 11, 2024Global creator enterprise Whalar Group has acquired UK-based management firm Sixteenth, forming a new entity in...
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Commentary
The Influencer Size That Delivers Best ROI [REPORT]
October 11, 2024A new report from social media marketing platform Emplifi, which analyzed Instagram content and surveyed 165...
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Platform
Twitch Unveils “Enforcement Notes”: 24/7 Clarity On Community Guidelines
October 10, 2024Twitch has introduced a new “Enforcement Notes” feature to provide additional clarity on its Community Guidelines. ...
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Platform
Snapchat Begins Testing Two New Ad Placements
October 9, 2024Snap is launching tests for two new advertising formats on its platform, expanding businesses’ options for...
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Brand
The Buzz Behind OTH Network’s Black Card 3,000+ Influencers Use
October 9, 2024Fintech platform On The House (OTH) Network is gaining traction in influencer marketing with its AI-powered...
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Technology
Fabulate Introduces AI Tools To Automate Influencer Vetting Process
October 9, 2024Australian tech startup Fabulate is launching a suite of AI-powered tools to streamline the influencer marketing...
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Platform
YouTube Shorts Triples Video Length Limit
October 8, 2024YouTube announced a significant update to its Shorts platform, extending the maximum video length from 60...
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Platform
Meta Rolls Out Facebook Content Monetization Beta To Boost Creator Earnings
October 8, 2024Meta announced the launch of Facebook Content Monetization beta, a new program merging three existing monetization...
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Brand
McDonald’s Taps Social Media Sensation Kai Cenat For Chicken Big Mac Face-Off
October 8, 2024McDonald’s Corporation has unveiled the Chicken Big Mac, a variation on its iconic Big Mac sandwich...
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Platform
TikTok Introduces New Advertising Solutions To Help Brands Boost Business Results
October 8, 2024TikTok has unveiled automated solutions, enhanced measurement capabilities, and privacy technologies designed to streamline campaign creation...
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Brand
Volvik Taps Golf Influencer Coach Rusty To Aid Breast Cancer Research
October 8, 2024Volvik USA, Inc., a golf ball manufacturer, announced a collaboration with social media influencer Ryan Rustand,...
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Brand
Kamala Harris Tackles Sexual Abuse, Women’s Empowerment On “Call Her Daddy” Podcast
October 8, 2024Vice President Kamala Harris appeared on Alex Cooper’s popular “Call Her Daddy” podcast on October 7,...
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Commentary
Sustainability And Social Media: Gen Z’s Holiday Shopping Priorities And What Experts Think
October 7, 2024Gen Z is reshaping holiday shopping and companies must adapt to new technologies and marketing strategies...
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Agency
Two Plus Company Agencies Are Launching An Influencer Marketing Solution For Performance Marketing, Brand Building
October 4, 2024Citizen Relations and Mekanism, two agencies within the Plus Company network, are introducing Performfluence, a new...
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Influencer
MrBeast Acquires Vouch, A LinkedIn-Like Platform For Creators
October 4, 2024Jimmy Donaldson, known as MrBeast on YouTube, has acquired Vouch, a startup that facilitates hiring in...
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Brand
Travel Tech Startup NextTrip Unveils Video Platform With 1,000+ Hours Of Influencer-Promoted Content
October 3, 2024Travel technology company NextTrip, Inc. has announced the launch of Compass.tv, a travel discovery channel and...
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Technology
Inside ConvertKit’s Rebranding, Email-First Approach To Creator Businesses
October 3, 2024Email marketing platform ConvertKit announced its rebranding to Kit to reinforce its mission of helping professional...
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Technology
Podeo Raises $5.4M To Tackle Podcast Discoverability, Expand Global Footprint
October 2, 2024Podcast distribution platform Podeo has raised $5.4 million in Series A funding to address discoverability challenges...
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Platform
YouTube Exec Predicts More Creator Commentary Streams In Sports Broadcasts
October 1, 2024YouTube’s top sports executive forecasts increased creator-hosted game commentary streams for live sports broadcasts. Jon Cruz,...
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Commentary
Influencers Outpace Celebrities 2.5 To 1 In Follower Growth [REPORT]
October 1, 2024A new report from sports and entertainment intelligence platform SponsorUnited reveals that influencers are gaining followers...
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Commentary
Podcast Ad Consumption Translates To Actual Purchases In Over 50% Of Daily Listener Cases Globally [REPORT]
September 30, 2024A new global study by podcast company Acast, released for International Podcast Day on September 30,...
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Influencer
Netflix To Drop 3-Part Documentary Ahead Of The Nov. 15 Boxing Showdown Between Jake Paul, Mike Tyson
September 30, 2024Netflix announced a new three-part documentary series, “Countdown: Paul vs. Tyson,” to premiere in early November. ...
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Technology
Inmar’s New Tool Predicts Which Influencers Will Actually Drive Sales – Here’s How
September 30, 2024Data and tech company Inmar Intelligence launched Commerce Fitscore™, a solution to remove subjectivity in creator...
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Brand
Big Lots Teams Up With impact.com To Launch Affiliate Program For Creators And Publishers
September 27, 2024Big Lots has launched a new affiliate program, partnering with impact.com to expand its creator and...